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DATA.BET Rolls out Full-Service Sportsbook Solution

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The company opens a new chapter

DATA.BET, the sportsbook solution supplier, strengthened its portfolio capabilities by adding sports betting.

The new sportsbook covers over 50,000 sporting events per month, featuring over 63 pre-match and 38 live sports, along with 1000+ available markets. From the most popular leagues to niche categories, the company delivers comprehensive sports coverage backed by trusted official data providers. DATA.BET’s 24/7 in-house trading team ensures over 93% market uptime, dynamic odds adjustments, and automated settlements.

Combined with Player Props, operators can deliver a broader, player-centric betting experience. Cashout functionality is also available, allowing players to settle bets early on single and multiple bets. User engagement is further increased through integrated Video Streaming of events for football, American football, tennis, and basketball as well as interactive Widgets across key sports — keeping users engaged within the platform and eliminating the need to seek information elsewhere. This seamless access to match insights, player data, and betting markets enhances the overall experience and supports higher retention, deeper engagement, and increased betting volumes.

Today, DATA.BET’s portfolio includes esports, sports, and virtual sports, providing a complete solution for betting operators. Integration is available via an upgraded SPA or through a direct Odds Feed. Depending on operator needs and market focus, each vertical can be connected individually or as a combined solution.

“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” commented Otto Bonning, Head of Sales at DATA.BET. “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”

The post DATA.BET Rolls out Full-Service Sportsbook Solution appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SimplePlay launched new Table Game: “Number King”

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“Number King” features a rich King who would spin a wheel and reward anyone who can guess the outcome correctly! The wheel is composed of three rings. Each ring represents a digit, and consists of numbers 0 to 9. The three rings would form a three-digit number from the outermost ring.

In “Number King”, players place bets to guess the three-digit number on the top of the wheel after the King spins the wheel. Other than guessing the exact number, players can also bet on the value of individual digits, or whether the number is Low/High, or Odd/Even. The game comes with an “Ultra” feature, where a random 2x payout would be triggered among the bet options, allowing a maximum payout of 1,900x if players get the whole number right!

Impress “Number King” now! simpleplay.com/LaunchGame/EG-NUMK-LOBBY/en-US/desktop

 

The post SimplePlay launched new Table Game: “Number King” appeared first on European Gaming Industry News.

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Midnite sponsors 5’s FIFA World Club Cup coverage

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Midnite, the fast-growing UK sportsbook and casino, will sponsor the FIFA Club World Cup coverage on UK free-to-air broadcaster 5.

5 will air 23 of the 63 matches set to take place at the inaugural tournament, hosted in the USA, starting on Saturday 14th June.

The sponsorship will see Midnite’s brand featured across 5’s live match coverage and daily magazine show The Press presented by James Allcott and Julien Laurens analysing the day’s matches on the main 5 channel and on 5’s streaming service, as well as YouTube highlights and social media content.

The new partnership continues Midnite’s momentum of recent high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

The FIFA Club World Cup takes place from June 14 to July 13 in the United States and brings together 32 of the most successful club sides from 20 countries and each of the six international football confederations.

Clubs competing in the tournament include Chelsea and Manchester City from the UK; Real Madrid, Paris Saint-Germain, Inter Milan and Bayern Munich amongst the other European clubs and international clubs such as Inter Miami and Boca Juniors.

5 will provide live coverage of 15 group stage matches, four round-of-16 matches, two quarter-finals, one semi-final and the final.

Midnite last month named former Sky Bet strategist Andrew Mook as Head Of Brand Marketing.

He said: “We’re thrilled to sponsor 5’s coverage of the FIFA Club World Cup and to bring fans even closer to the biggest football event of the summer. At Midnite, we’re all about connecting our players with the games they love and this high-profile sponsorship is a perfect way to showcase what we do best. It’s another important step in our brand exposure strategy, with plenty more exciting activities on the horizon.

“Midnite is being crafted to give sports fans the best possible betting experience, and supporting 5’s broadcast of the FIFA Club World Cup is another step in that journey. With world-class clubs on display, it’s a fantastic opportunity to celebrate the global passion for football and our dedication to innovation in the gaming space.”

Lee Sears, President International Advertising and Brand Studios, Paramount Global said: “We’re proud to bring free-to-air coverage of the FIFA Club World Cup to viewers across the UK, as we grow 5’s line-up of live sport. The tournament is set to be one of the sporting events of the summer and with most matches airing in peak time and 32 of the world’s biggest clubs involved, our new partnership with Midnite provides a fantastic opportunity for the brand to reach football fans across 5’s platforms at scale.”

Midnite is one of the UK’s fastest-growing betting companies thanks to its player-first experiences and a next-generation app that brings fans closer to the games they love.

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.

Paramount International Ad Sales recently announced it is handling all creative brand partnership opportunities, including sponsorship, in house – helping brands get even closer to Paramount’s mountain of premium, globally recognised content across its entire linear and streaming portfolio.

With video: youtube.com/watch?v=oE2xFNPD418&ab_channel=MidniteSports

The post Midnite sponsors 5’s FIFA World Club Cup coverage appeared first on European Gaming Industry News.

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snakebyte | GROUP and Audi® Introduce A World of Customisation with Audi Themes, A Unique Way to Personalise Your Driving Experience

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Bring The Worlds of Disney, Pixar, Star Wars, MARVEL and More to Life for Your Audi® Interior

snakebyte | GROUP, a global leader in consumer electronics and software development, is pleased to announce a unique collaboration with Audi®, the world’s most iconic name in luxury automobiles. Under the terms of the collaboration, snakebyte digital have, and will continue to design a range of unique interior themes for Audi vehicles, allowing drivers to customize their dashboard and interior lighting, for a unique driving experience.

Whether it’s luxurious trim materials, ergonomic comfort features, or the perfectly balanced deployment of tactile, technologically advanced controls, there’s much to admire about the interior of Audi cars. Now, working alongside snakebyte | GROUP, the exceptional cabin experience offered by Audi can be augmented with Audi Themes, allowing drivers and passengers to create digitally personalised environments using the Audi’s MMI infotainment screen and extended ambient lighting option*.

With 200+ themes currently available and more on the way, snakebyte | GROUP have designed a theme for every taste across categories that include Disney, Pixar, Star Wars®, MARVEL and more. From iconic characters to familiar family favourites, all images are displayed on the drivers MMI screen – bringing iconic characters, movies and artwork to life, accompanying drivers throughout their journey.

Available across model year 2023 cars** (excluding Q2, TT and R8), Audi Themes can be purchased and activated from within the users myAudi mobile app. The Themes enrich the background image of the drivers MMI to suit personal tastes or passions – a touch of personalisation that is enhanced with matching ambient lighting atmospheres* that will illuminate your creativity and personality throughout the cabin.

Drivers can choose any number of new themes with a few simple clicks. Browse a catalogue of themes using the car touchscreen, taking in a short demo before the driver decides to purchase. Scan a QR code on your cellphone and after making payment, the theme will be stored in the car, available for the driver to use immediately. When used in compatible vehicles, themes appear across dual screens, providing a captivating backdrop to your driving experience.

Whether drivers wish to display stunning landscapes, drive along with Pixar’s Lightning McQueen, take a ride with MARVEL’s The Avengers or even enter hyperspace with the Star Wars Millenium Falcon™, snakebyte digital have created a range of Audi Themes which add a playful, customized touch to the car’s interior.

Commenting on the collaboration, Mike Steup, CEO of snakebyte | GROUP said, “Working in collaboration with Audi is not only creatively exciting, but a significant step forward in our strategy to grow our business through targeted OEM opportunities. Our consumer brands including snakebyte, Pebble Gear and Honeycomb Aeronautical continue to see sustained growth in their respective categories, but our ability to expand our business working with renowned partners such as Audi demonstrate our commitment to organic growth in adjacent categories.”

For more information about Audi Themes, please visit: Audi Themes or Themenwelt (Germany Only)

Follow snakebyte | Group on social media: Linkedin

*Only vehicles with extended ambient lighting option (multi-coloured) will be able to benefit from the effect on your ambient lighting. **Drivers are encouraged to contact their local Audi Centre to check your car’s compatibility and for assistance with installation.

Press Contact:

Overload PR on behalf of snakebyte | GROUP

[email protected]

Disney disclaimer (Lightning McQueen – Cars ©Disney/Pixar, Avengers – © MARVEL, Millenium Falcon – Star Wars © & ™ Lucasfilm Ltd.)

All copyrights, trademarks, logos and brands are property of their respective owners.

 

The post snakebyte | GROUP and Audi® Introduce A World of Customisation with Audi Themes, A Unique Way to Personalise Your Driving Experience appeared first on European Gaming Industry News.

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