Latest News
InsaGames Launches with Innovative Data-Lite Gaming Solutions for Emerging Markets
InsaGames, a proudly South African-based iGaming start-up, today announces its official global launch, introducing a dynamic new offering to the international iGaming landscape. Specialising in the development and distribution of top-tier, data-efficient mobile gaming solutions, InsaGames is uniquely positioned to meet the specific needs of emerging markets — producing captivating content that creates real value for both operators and players.
With a focus on Africa, Latin America, Asia, and the Middle East, the company’s mobile-first, data-savvy technology allows players to enjoy premium quality entertainment without the burden of high data costs or the need for high-end devices.
Headquartered in Illovo, Johannesburg, InsaGames is powered by a cross-continental team that blends deep local insight with world-class technical expertise. This unique combination enables the company to achieve new standards in gameplay engagement, performance, and accessibility — all tailored to regions where bandwidth constraints and connectivity issues are common. With titles up to three times lighter than the industry average, InsaGames ensures its games remain responsive and engaging, especially in areas facing real-world challenges such as inadequate infrastructure and high data costs.
InsaGames launches with a robust portfolio of 13 ultra-lite Instant Games, spanning genres including crash, casino, slots, sports, casual, and number-based formats. This follows a successful soft launch and sustained rollout of its games with leading operators across 23 countries in Central and West Africa, as well as the Caribbean. Most recently, a landmark partnership with OdiBets in Kenya marks InsaGames’ official entry into East Africa — with further launches underway across Ethiopia, Tanzania, Uganda, eSwatini, Mozambique, and Lesotho.
“We saw a clear gap in the market for games designed around the specific realities of emerging regions,” says Sanele Mopai, Head of Online at InsaGames. “Our products are mobile-first, ultra-lite, and fully optimised for players in markets where bandwidth and device limitations are a daily reality.
We’ve already seen 40% month-on-month growth in turnover across our live markets — a clear demonstration of the significant value we’re delivering to our partners.”
The East African launch with OdiBets Kenya marks a major milestone for InsaGames.
“What impressed us most was the diversity of InsaGames’ portfolio and the intuitive, lightweight gameplay,” says Benedict Murithi, Head of Marketing at OdiBets. “Our priority is delivering seamless, high-quality entertainment to our players — and InsaGames has achieved exactly that.”
Looking ahead, InsaGames is set to continue its growth with a steady pipeline of new titles due for release next month. The company will also introduce integrated promotional tools — including jackpots, free spins, and cash drops — designed to incentivise players and operate effortlessly within its data-lite environment.
In a market where content is often retrofitted for new audiences, InsaGames takes a ground-up approach — prioritising local needs, player behaviour, and ease of play. Its in-house game studio offers bespoke content creation, allowing operators to co-develop games tailored to reflect cultural nuance, language preference and local relevance— offering partners a powerful tool to enhance engagement and long-term retention to secure market dominance.
By combining technical excellence with a deep understanding of local players and their on-the-ground realities, InsaGames has transformed common market inefficiencies into competitive advantages — helping operators differentiate themselves and deliver more competitive, mobile-first entertainment.
“Our localisation-first approach, backed by a skilled and experienced team, positions InsaGames as the partner of choice for operators looking to unlock new opportunities and drive growth in high-potential, underdeveloped markets.”
The post InsaGames Launches with Innovative Data-Lite Gaming Solutions for Emerging Markets appeared first on European Gaming Industry News.

Latest News
SimplePlay launched new Table Game: “Number King”
“Number King” features a rich King who would spin a wheel and reward anyone who can guess the outcome correctly! The wheel is composed of three rings. Each ring represents a digit, and consists of numbers 0 to 9. The three rings would form a three-digit number from the outermost ring.
In “Number King”, players place bets to guess the three-digit number on the top of the wheel after the King spins the wheel. Other than guessing the exact number, players can also bet on the value of individual digits, or whether the number is Low/High, or Odd/Even. The game comes with an “Ultra” feature, where a random 2x payout would be triggered among the bet options, allowing a maximum payout of 1,900x if players get the whole number right!
Impress “Number King” now! simpleplay.com/LaunchGame/EG-NUMK-LOBBY/en-US/desktop
The post SimplePlay launched new Table Game: “Number King” appeared first on European Gaming Industry News.
Latest News
Midnite sponsors 5’s FIFA World Club Cup coverage
Midnite, the fast-growing UK sportsbook and casino, will sponsor the FIFA Club World Cup coverage on UK free-to-air broadcaster 5.
5 will air 23 of the 63 matches set to take place at the inaugural tournament, hosted in the USA, starting on Saturday 14th June.
The sponsorship will see Midnite’s brand featured across 5’s live match coverage and daily magazine show The Press presented by James Allcott and Julien Laurens analysing the day’s matches on the main 5 channel and on 5’s streaming service, as well as YouTube highlights and social media content.
The new partnership continues Midnite’s momentum of recent high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.
The FIFA Club World Cup takes place from June 14 to July 13 in the United States and brings together 32 of the most successful club sides from 20 countries and each of the six international football confederations.
Clubs competing in the tournament include Chelsea and Manchester City from the UK; Real Madrid, Paris Saint-Germain, Inter Milan and Bayern Munich amongst the other European clubs and international clubs such as Inter Miami and Boca Juniors.
5 will provide live coverage of 15 group stage matches, four round-of-16 matches, two quarter-finals, one semi-final and the final.
Midnite last month named former Sky Bet strategist Andrew Mook as Head Of Brand Marketing.
He said: “We’re thrilled to sponsor 5’s coverage of the FIFA Club World Cup and to bring fans even closer to the biggest football event of the summer. At Midnite, we’re all about connecting our players with the games they love and this high-profile sponsorship is a perfect way to showcase what we do best. It’s another important step in our brand exposure strategy, with plenty more exciting activities on the horizon.
“Midnite is being crafted to give sports fans the best possible betting experience, and supporting 5’s broadcast of the FIFA Club World Cup is another step in that journey. With world-class clubs on display, it’s a fantastic opportunity to celebrate the global passion for football and our dedication to innovation in the gaming space.”
Lee Sears, President International Advertising and Brand Studios, Paramount Global said: “We’re proud to bring free-to-air coverage of the FIFA Club World Cup to viewers across the UK, as we grow 5’s line-up of live sport. The tournament is set to be one of the sporting events of the summer and with most matches airing in peak time and 32 of the world’s biggest clubs involved, our new partnership with Midnite provides a fantastic opportunity for the brand to reach football fans across 5’s platforms at scale.”
Midnite is one of the UK’s fastest-growing betting companies thanks to its player-first experiences and a next-generation app that brings fans closer to the games they love.
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.
Paramount International Ad Sales recently announced it is handling all creative brand partnership opportunities, including sponsorship, in house – helping brands get even closer to Paramount’s mountain of premium, globally recognised content across its entire linear and streaming portfolio.
With video: youtube.com/watch?v=oE2xFNPD418&ab_channel=MidniteSports
The post Midnite sponsors 5’s FIFA World Club Cup coverage appeared first on European Gaming Industry News.
Latest News
snakebyte | GROUP and Audi® Introduce A World of Customisation with Audi Themes, A Unique Way to Personalise Your Driving Experience
Bring The Worlds of Disney, Pixar, Star Wars, MARVEL and More to Life for Your Audi® Interior
snakebyte | GROUP, a global leader in consumer electronics and software development, is pleased to announce a unique collaboration with Audi®, the world’s most iconic name in luxury automobiles. Under the terms of the collaboration, snakebyte digital have, and will continue to design a range of unique interior themes for Audi vehicles, allowing drivers to customize their dashboard and interior lighting, for a unique driving experience.
Whether it’s luxurious trim materials, ergonomic comfort features, or the perfectly balanced deployment of tactile, technologically advanced controls, there’s much to admire about the interior of Audi cars. Now, working alongside snakebyte | GROUP, the exceptional cabin experience offered by Audi can be augmented with Audi Themes, allowing drivers and passengers to create digitally personalised environments using the Audi’s MMI infotainment screen and extended ambient lighting option*.
With 200+ themes currently available and more on the way, snakebyte | GROUP have designed a theme for every taste across categories that include Disney, Pixar, Star Wars®, MARVEL and more. From iconic characters to familiar family favourites, all images are displayed on the drivers MMI screen – bringing iconic characters, movies and artwork to life, accompanying drivers throughout their journey.
Available across model year 2023 cars** (excluding Q2, TT and R8), Audi Themes can be purchased and activated from within the users myAudi mobile app. The Themes enrich the background image of the drivers MMI to suit personal tastes or passions – a touch of personalisation that is enhanced with matching ambient lighting atmospheres* that will illuminate your creativity and personality throughout the cabin.
Drivers can choose any number of new themes with a few simple clicks. Browse a catalogue of themes using the car touchscreen, taking in a short demo before the driver decides to purchase. Scan a QR code on your cellphone and after making payment, the theme will be stored in the car, available for the driver to use immediately. When used in compatible vehicles, themes appear across dual screens, providing a captivating backdrop to your driving experience.
Whether drivers wish to display stunning landscapes, drive along with Pixar’s Lightning McQueen, take a ride with MARVEL’s The Avengers or even enter hyperspace with the Star Wars Millenium Falcon™, snakebyte digital have created a range of Audi Themes which add a playful, customized touch to the car’s interior.
Commenting on the collaboration, Mike Steup, CEO of snakebyte | GROUP said, “Working in collaboration with Audi is not only creatively exciting, but a significant step forward in our strategy to grow our business through targeted OEM opportunities. Our consumer brands including snakebyte, Pebble Gear and Honeycomb Aeronautical continue to see sustained growth in their respective categories, but our ability to expand our business working with renowned partners such as Audi demonstrate our commitment to organic growth in adjacent categories.”
For more information about Audi Themes, please visit: Audi Themes or Themenwelt (Germany Only)
Follow snakebyte | Group on social media: Linkedin
*Only vehicles with extended ambient lighting option (multi-coloured) will be able to benefit from the effect on your ambient lighting. **Drivers are encouraged to contact their local Audi Centre to check your car’s compatibility and for assistance with installation.
Press Contact:
Overload PR on behalf of snakebyte | GROUP
Disney disclaimer (Lightning McQueen – Cars ©Disney/Pixar, Avengers – © MARVEL, Millenium Falcon – Star Wars © & ™ Lucasfilm Ltd.)
All copyrights, trademarks, logos and brands are property of their respective owners.
The post snakebyte | GROUP and Audi® Introduce A World of Customisation with Audi Themes, A Unique Way to Personalise Your Driving Experience appeared first on European Gaming Industry News.
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