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Why crash has become big business for operators and suppliers
We speak to Yordan Petkov, Product Owner at Silverback Gaming, to understand why crash games are dominating online casino game lobbies and why they are a must-have for operators
Why have crash games taken the market by storm?
They have been such a big hit with players because they are simple to understand and play, but deliver huge excitement and tons of big win potential. These are high-risk/high-reward games that play very similarly to mobile and video games, and this means they hit the mark with the lucrative but often hard-to-reach Millennial and Gen Z audiences. When you compare crash to slots and table games, the experience is so much more compelling – this is not only because of the gameplay, but also because of the social interaction they provide. Crash games tend to be multiplayer and come with features like chat and real-time leaderboards.
How has the simple nature of gameplay led to widespread adoption?
Most crash games take the increasing curve format with a win multiplier that climbs higher and higher. All the player needs to do is decide when to cash out. Go too soon, and the win is small, but wait too long, and the game crashes, taking their accrued winnings and initial bet with it. Unlike most slot games, which come packed with lots of different features and complex reel structures, you can figure out how a crash game works and how to win in a game round or two. The intuitive nature of crash means players are willing to give games a try, and then they get drawn in by the compelling gameplay. In markets where online gambling is new, they have proved to be a real hit with players often favouring them over slots and table games simply because they are so easy to understand.
It seems like players enjoy the sense of control that comes with crash games?
Absolutely. The element of control is a big part of why they are so popular. Players love that they can decide when to cash out, with many honing their skills and some even coming up with strategies for how to beat the game – strategies that are often discussed at length in the chat and various communities that form around specific crash titles. Control is something that players are used to when engaging with mobile and video games, and with crash, they get the same degree of control but within a gambling game. This is something they didn’t really have up until crash hit the market, with slots play very much a case of hitting spin and waiting to see if you win or not.
What’s the business case for online casino operators to add crash games to their lobbies?
Operators need to provide players with the games and experiences they are seeking, and this increasingly means stocking their lobbies with crash titles and other non-traditional content. These games are hugely popular with Millennials and Gen Zers, audiences that online casino brands have really struggled to engage with in the past because they have not been able to offer the type of action-packed gameplay, sense of control and social interaction they are looking for – of course, crash offers these things and more. But it’s not just new audiences that crash appeals to – operators often find they get high levels of engagement among existing players who also enjoy the edge-of-the-seat gameplay and big win potential.
Are crash games easy to localise?
Yes. Again, given the super simple nature of the gameplay, they require very little in the way of localisation – aside from the standard things like language and currency. Everyone gets how they work, everyone gets how they win, and everyone knows it’s all about when to cash out. In addition, some crash titles are recognised internationally, so operators adding these titles to their lobbies can really build trust with player audiences and communities, and significantly boost acquisition, especially if the operator is new to the market. They are also great for being a part of wider marketing campaigns, regardless of the jurisdiction the operator is targeting.
Are crash games now a necessity for operators or still a nice-to-have?
They are a necessity, especially for those online casino brands wanting to engage the player of tomorrow, today. Not only that, but crash game sessions are often much longer than slot sessions, with players regularly returning to the casino to play specific crash titles and to remain active in the communities that form around them. So, the numbers really do add up when it comes to crash, and that’s why, for me at least, they are a must-have, not a nice-to-have.
Silverback’s first crash game is set to hit the market shortly. What more can you tell us about the game ahead of its launch?
We are super excited to launch our first crash game, but the details are a closely guarded secret for now. What I can say is that the design concept is in place, the gameplay has been set, and we are now working on the creative assets. Then it’s just a case of bringing all the elements together. But this being Silverback, it’s not going to be a standard crash game – we are adding plenty of unique twists to take the anticipation and thrills to the next level. The initial roll-out will be in the simulated gaming format with real money to follow.
The post Why crash has become big business for operators and suppliers appeared first on European Gaming Industry News.
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GGPoker Launches Next Chapter of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool
Running June 15 through June 29, microFestival has been designed to cater to all bankrolls with event buy-ins from $1
GGPoker, the World’s Biggest Poker Room, is thrilled to announce the highly anticipated return of its microFestival, running from June 15 through June 29. With an impressive $10 million in guaranteed tournament prizes, this year’s iteration of the world’s largest micro-stakes poker festival promises to be even more exhilarating for poker enthusiasts of all levels.
GGPoker’s microFestival stands out as the premier online poker event for players with modest bankrolls, featuring No-Limit Hold’em, Progressive Knockout (PKO), and Pot-Limit Omaha tournaments with buy-ins from just $1.
The festival will feature a number of headline events:
- June 22: $5 micro Global Festival [Final] – $400K GTD
- June 22: $10.80 micro Omaholic Mystery Bounty Festival [Final] – $200K GTD
- June 29: $10.80 micro Mystery Bounty Main Event [Day 2] – $1.5M GTD
- June 29: $5.40 micro Omaholic Bounty Festival [Final] – $100K GTD
Adding to the excitement, Second Chance Freerolls return as part of this year’s festival, ensuring that every participant will feel like a winner. Players who fail to cash in any microFestival event will receive a free ticket to one of the following day’s $3K daily freerolls. In total, $100,000 in prizes will be up for grabs across all Second Chance Freerolls.
Sarne Lightman, Managing Director of GGPoker, expressed his enthusiasm for the upcoming series: “We are incredibly excited to bring back microFestival, with its core focus on providing big-tournament experiences for players of all bankrolls. GGPoker’s goal has always been to make poker accessible and enjoyable for everyone, and with events starting at just $1, microFestival offers incredible value and excitement. Adding Second Chance Freerolls is our way of ensuring that every player has multiple opportunities to win big”.
GGPoker’s microFestival 2025 is set to attract a diverse and dynamic field of players, from newcomers looking to dip their toes into online poker to seasoned veterans seeking to showcase their skills in a low-stakes environment. With a packed schedule of events and millions of dollars on the line, the series promises unforgettable moments and life-changing wins.
For more information about the microFestival and to view the full tournament schedule, please visit: ggpoker.com/tournaments/microfestival/
The post GGPoker Launches Next Chapter of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool appeared first on European Gaming Industry News.
2,400-Square-Foot Dedicated Gaming Venue Marks First for MGM Resorts International.
NATIONAL HARBOR, Md. (June 5, 2025) – MGM National Harbor is debuting an Ultimate Fire Link Zone, a refined 2,400-square-foot venue for devoted players of the Ultimate Fire Link gaming brand. Housing 48 different Ultimate Fire Link slot machines, the space is the first designated Ultimate Fire Link Zone within MGM Resorts International’s global portfolio.
“We are thrilled to welcome guests to the Ultimate Fire Link Zone, one of the DMV’s most unique gaming venues,” said Alex Alvarado, MGM National Harbor’s Vice President of Casino Operations. “This new space aligns with our continuous efforts to deliver a one-of-a-kind gaming experience for our guests.”
Ultimate Fire Link games available at the new venue include:
- Ultimate Fire Link Ultra Bank China Street
- Ultimate Fire Link Cash Falls China Street
- Ultimate Fire Link River Walk
- Ultimate Fire Link Country Lights
- Ultimate Fire Link North Shore
- Ultimate Fire Link Glacier Gold
- Ultimate Fire Link By The Bay
- Ultimate Fire Link China Street
- Ultimate Fire Link Olvera Street
- Ultimate Fire Link Rue Royale
- Ultimate Fire Link Double Explosion
- Ultimate Fire Link Triple Nova Desert Nights
- Ultimate Fire Link Triple Nova Paradise Light
- Ultimate Fire Link Route 66
- Ultimate Fire Link Power 4
MGM National Harbor’s Ultimate Fire Link Zone is located on the casino floor near the entrance from the Conservatory.
The post MGM National Harbor Unveils Ultimate Fire Link Zone appeared first on European Gaming Industry News.
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Bitline Partners with TRM Labs to Establish Safe and Transparent Monitoring Framework for Crypto Transactions in Casinos
TRM Labs’ blockchain intelligence platform will fortify Bitline’s capabilities in mitigating crypto fraud and financial crime across casinos
Bitline, the industry’s sole provider enabling direct access to land-based casino chips from cryptocurrency and digital asset holdings in a physical casino environment, is partnering with TRM Labs, a leading provider of blockchain intelligence and transaction monitoring services. The partnership involves merging TRM Labs’ forensic monitoring capabilities with Bitline’s casino integration model to prevent fraud and illicit activity through embedded tracing of transactions with comprehensive analytics.
The partnership announcement follows Bitline’s successful launch with Choctaw Casino and Resorts in Durant, where Bitline enabled cryptocurrency liquidity for the first time in the U.S gaming industry in March 2025. TRM Labs has been working with Bitline behind the scenes to ensure robust and effective transaction monitoring.
Utilized by private sector companies, regulators, and law enforcement agencies globally, TRM Labs’ platform provides important support for Bitline’s services by providing in-depth analysis, real-time detection, and investigative capabilities for illicit activity across blockchain transactions. By embedding TRM Forensics, Bitline can trace transactions, visualize fund flows, and integrate off-chain data for comprehensive analytics. The integration will also enable the leader in crypto for casino chips to utilize continuous monitoring of digital asset transactions for the detection of suspicious activities, ensuring compliance with global and industry-wide regulations.
Integrating TRM Labs’ forensic monitoring technology marks an upgrade from Bitline’s previous reliance on CipherTrace, reinforcing its commitment to enhanced security and regulatory compliance.
“Security is paramount in this industry, and building trust with our users that their assets are secure and handled with complete compliance is critical to our mission at Bitline. We’re pleased to be able to leverage TRM Labs’ unparalleled expertise in detecting, investigating, and preventing crypto-enabled fraud and financial crime,” said Richard Jones, CEO of Bitline.
This partnership is already enhancing Bitline’s efforts to combat fraud and ensure regulatory compliance as the company expands its offerings in the cryptocurrency market. With TRM Labs’ support, Bitline is well-positioned to deliver an even more secure and reliable experience for patrons wishing to transact in cryptocurrency.
The post Bitline Partners with TRM Labs to Establish Safe and Transparent Monitoring Framework for Crypto Transactions in Casinos appeared first on European Gaming Industry News.
GGPoker Launches Next Chapter of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool
MGM National Harbor Unveils Ultimate Fire Link Zone
Bitline Partners with TRM Labs to Establish Safe and Transparent Monitoring Framework for Crypto Transactions in Casinos
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