Founder of RR Group announces the launch of a new brand – iKon., a first-of-its-kind solution in performance marketing. Unlike anything currently on the market, iKon. is revolutionizing the industry by eliminating traditional media buying from the equation. Instead of buying traffic, we offer performance-driven creatives on a revenue-share basis – a radical departure from the conventional agency model.

Founded by Nikolai Belikov, a recognized industry expert, and backed by a team of experienced specialists, iKon. focuses on helping brands enhance their strategies, improve performance, and navigate the ever-changing digital industry with precision and confidence. iKon. does not compete with in-house teams – it strengthens them. Through strategic guidance, creative expertise, and comprehensive education, brands gain the ability to enhance their internal operations rather than relinquish control. The focus is not on short-term media buying but on establishing trusted partnerships and long-term success.

A Game-Changing Era: Media Buying Without Buyers

The industry is saturated with media-buying agencies, yet their fundamental approach remains unchanged: buy traffic, optimize, repeat. Recognizing the limitations of traditional models, iKon. has redefined the approach to performance marketing. Rather than hiring buyers or allocating massive budgets to ad spend, iKon. focuses on creativity, strategic execution, and performance optimization in ways unmatched by any other player in the industry.

By removing the reliance on media buyers, iKon. has developed a model that places brands firmly in control. With a focus on creative production, anti-fraud strategies, strategic consulting, and media optimization, iKon. provides a comprehensive framework for sustainable and scalable growth.

The Four Pillars of iKon.’s Success

What sets iKon. apart? A results-driven methodology built on four fundamental pillars:

• High-Impact Creative Solutions – Creativity determines success in a competitive digital landscape. iKon. develops performance-driven creatives that do more than capture attention – they engage, convert, and drive measurable revenue growth. With deep expertise in iGaming, iKon. crafts content designed for impact.
• Strategic Consulting – Leveraging deep industry knowledge, iKon. helps brands identify blind spots, optimize internal workflows, and implement anti-fraud measures to maximize ROI. With media buying and marketing expertise, the team ensures every advertising dollar works harder and smarter.
• Resale & Media Optimization – Strong partnerships with top-tier advertising sources allow iKon. to unlock new opportunities in media space utilization. Through a refined approach to resale strategies and ad account management, iKon. enables brands to maximize underutilized assets, enhance media efficiency, and generate additional revenue streams without direct involvement in traffic acquisition.
• Brand Performance Optimization – Success isn’t just about visibility – it’s about sustainability. iKon. builds high-performance marketing ecosystems that fuel long-term brand growth and profitability.

Industry Pioneers at the Helm

Behind iKon. is a team of seasoned digital specialists, each selected for their expertise and ability to drive measurable impact. Personally assembled by Nikolai Belikov, this group brings together deep industry knowledge, technical acumen, and a results-oriented mindset. With backgrounds spanning media buying, creative execution, anti-fraud strategies, and strategic consulting, the team is dedicated to confidently helping brands navigate complex digital landscapes.

The Future of Performance Marketing Starts Today

iKon. is not just another addition to the market – it’s a partner for brands looking to scale sustainably and intelligently. By integrating consulting, creative, and performance-driven strategies, iKon. empowers businesses to make informed decisions and build resilient marketing infrastructures. With a focus on collaboration, expertise, and long-term success, iKon. is redefining the standards of performance marketing.

Ready to take your brand to the next level?

iKon. – Because No One Else Can Do It Like This.

Football fans can expect goals galore on the final day of the Premier League season, according to historical data. 

The final round of top-flight matches – gameweek 38 – take place on Sunday with 10 games all kicking off at the same time.

It’s a big day for bookies with all 20 teams in action and the both teams to score (BTTS) accumulator is a popular bet for supporters on the final day as goals fly in at both ends.

And now stats compiled by UK sportsbook Midnite highlight the facts behind the last-day blow out.

Midnite looked at stats since the Premier League became a 20-team division in 1995-96 to compare gameweek 38 with the averages from gameweeks 1 to 37 and found:

• A 14.5% increase in goals per game
• A 10.7% increase games where both teams score
• A 7.3% increase in over 1.5 goals
• A 15.9% increase in over 2.5% goals
• A 30.1% increase in over 3.5 goals
• A 13.3% increase in home wins
• An 18.2% decrease in draws

A 15-year scoring streak

In 24 of the past 29 seasons – 82.8% – gameweek 38 has produced more goals than the average produced in previous gameweeks.

For the past 15 consecutive seasons, there have been more goals per game in the final gameweek than the goals per game stat throughout the season.

And for the past nine seasons, there have been more than three goals per game in gameweek 38.

This season so far, there’s been an average of 2.95 goals per game, so we would expect to see more than that in Gameweek 38.

The historical average tells us to expect a 14.5% increase – therefore a prediction of 3.38 goals per game on Sunday.

Last season saw a record 3.28 goals per game and was the first Premier League season to be higher than 3 goals per game.

In fact the last time we saw a top division of English Football have back-to-back seasons with more than 3 goals per game as an average was the 1966/1967 and 1967/1968 seasons.

We are unlikely to see that again as so far we have 1091 goals, to reach a season average of 3.00 we would need to see a total of 1,140 goals, so 49 goals would be needed on the final day, which would be 4.9 goals per game which would be highly unlikely.

The handbrakes are off

Midnite VP of Sportsbook Zach Amin said: “The last gameweek of the season often has a more open, unpredictable feel to it. “A mixture of teams playing with the handbrake off and teams desperate for points to win the title, qualify for Europe or avoid relegation, usually makes for great entertainment.“Although this season, the title and relegation are already sewn up, there’s still teams vying for European places and, as the historical data shows us, fans can look forward to goals galore.”

Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.

Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.

“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”

Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.

Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.

Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.

The Ocon’s Drive Playlist is now available on Spotify. 

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

🎵 Listen now: open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6

To find out more about Play’n GO Music, please visit playngomusic.com