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Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India

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Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.

Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”

With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.

Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”

With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.

Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.

The post Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’

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FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first sports AI assistant on its WhoScored.com brand.

Teammate translates natural-language commands from sports fans and bettors, powered by a Google Gemini partnership, and redirects them to relevant betting opportunities, forecasting insight, and sporting data, to help enhance the user experience of football stats enthusiasts, as well as help level the playing field against the sportsbook, using text and data visualisations as communication.

Utilising the FairPlay network’s 25+ years of sports data assets, and its recent integration of a cutting-edge deep-learning neural engine, Teammate is the most advanced, AI-powered and fan-first tool which will allow the increasingly stats-hungry sports audience to go deeper into the numbers to enhance both their pre-match and live engagement and betting decisions.

Google Gemini has led the AI assistant charge of recent years, mastering creative and productivity tools, advanced reasoning and complex tasks, and engaging content delivery, all powered by its various advanced LLMs. Using this sophisticated platform, Teammate will access the same, well-known UI, while adapting its design and responses for those related to sports data.

Teammate, live now in beta mode, will revolutionise how sports fans find information, whether they’re a die-hard fan, a fantasy strategist, or lining up a bet builder, with its front-end designed to fit seamlessly as a white label into partner apps and websites, increasing brand stickiness and offering monetisation opportunities for those hosting the sports lifestyle tool.

Stuart Simms, group CEO at FairPlay Sports Media, said: “AI has integrated rapidly into our day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines our prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.

“Whether you need betting inspiration, you’re looking to find the best value that backs up a gut betting pick or want to explore betting opportunities around a player’s recent run of form, Teammate will point you in the direction to find the best bets and the most relevant markets, alongside forecasted tips and associated statistics and data.”

The post FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’ appeared first on European Gaming Industry News.

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Nolimit City extends xMechanic licensing deal with Sneaky Slots

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World leading slots innovator, Nolimit City, has partnered up with the newly announced slots studio, Sneaky Slots.

Nolimit City have licensed out their trademarked xMechanics to Sneaky Slots, for use in their future game portfolio.

The two have agreed to feature Nolimit City’s proprietary xMechanics across several of Sneaky Slots new and yet to be announced slots roadmap.

Nolimit has always prided itself in creating a brand with a rich foundation and a loyal following thanks to its relentless innovation. Boasting over 19 in house xMechanics, Nolimit’s trademark mechanics will be featured on the new studio and promise to feature some of Nolimit’s most beloved mechanics, such as xNudge®, xWays®, xBomb® and several others. Players can experience several of these mechanics on classic titles, such as Brute Force, San Quentin xWays® and Fire In The Hole

There’s not much to be said about Sneaky Slots as of yet, the mysterious studio seems to have a lot in store.

The post Nolimit City extends xMechanic licensing deal with Sneaky Slots appeared first on European Gaming Industry News.

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Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release

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Swing from the vines, exploring the jungle and its dense foliage for unimaginable riches! Various jungle animals join you in your quest to find gold, where each spin gives you plenty of opportunities. 

ELA Games presents its newest release: Legacy of Lost Gold. Are you ready for the adventure?

The Heroes of the Jungle

Legacy of Lost Gold’s crown jewel is its Hold & Win Bonus Game. Here, various jungle companions and heroes show up in the special top row, each bringing their unique power-up to help players on their quest:

  • Collect all visible coins for an instant payout
  • Boost every coin by +1
  • Upgrade the reel below by +1 to +5
  • Multiply the reel below by x2

 

Additionally, respins will continue as long as new symbols land on the main bonus grid, giving players even more chances to stack their treasures high. Each time a hero arrives, the game’s intensity rises as the chance of juicy rewards increases!

ELA Games’ Latest Expedition

Legacy of Lost Gold is an example of the studio’s approach to game development: high-energy gameplay, visually-rich aesthetics, and engaging mechanics so players can have constant fun from the first spin to the last.

Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the new release, “The team loves looking for new ways to keep players engaged and invested… not just in winning, but in the journey itself. Legacy of Lost Gold adds to the immersion with characters that help along the way, creating an experience that players resonate with. In this game, you’re not just chasing the next win; you feel like the main character, where each spin could be impactful.”

 

Play Now!

The gold is out there… just waiting for someone to swoop in and take it. It’s not going to find itself! Play Legacy of Lost Gold today and see if you can discover the hidden riches.

Demo Now

The post Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release appeared first on European Gaming Industry News.

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