Latest News

Football Legend Sami Hyypiä Becomes Brand Ambassador of Veikkaus

Published

14 hours ago

May 20, 2025

Reading Time: < 1 minute

Football legend Sami Hyypiä has become the brand ambassador of Veikkaus. Finland’s all-time central defender, who has already worn the Veikkaus “playing shirt” in previous years, represents Veikkaus’ values in the finest way: courage, perseverance and constant striving for better.

“Sami Hyypiä is one of Finland’s all-time footballers, who has been and continues to be a great role model for many. We are excited that Sami will be one of our brand ambassadors in the future and that we as a company will be able to collaborate with him again,” said Reija Laaksonen, Human Resources and Communications Director at Veikkaus.

Hyypiä and Veikkaus last collaborated twenty years ago, during Hyypiä’s active career.

“It’s a pleasure to return to the Veikkaus shirt after a break of many years. I’m happy to be collaborating with a domestic gambling operator that has promoted Finnish sports in many ways throughout its history – including my career,” Hyypiä said.

“Striving to get better and better and overcoming difficult moments are meaningful things for both me and Veikkaus,” Hyypiä added.

Ville Peltoniemi, Veikkaus’ sponsorship liaison manager, also sees the stories of Hyypiä and Veikkaus as embodying the same values.

“We believe that getting better requires courage, the strength of working together, and the ability to care about each other,” said Peltoniemi.

“Our goal is to continue to offer both entertaining and safe gaming experiences to our customers. For a better game – that’s what we believe in,” said Reija Laaksonen, Director of Human Resources and Communications.

The post Football Legend Sami Hyypiä Becomes Brand Ambassador of Veikkaus appeared first on European Gaming Industry News.

Latest News

Paf’s results for 2024

Published

3 hours ago

May 20, 2025

George Miller

Reading Time: 3 minutes

It was a strong year

The Nordic gaming company Paf performed well in 2024, despite a slight decline in earnings. Paf’s open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.

The Paf Group’s turnover increased from €177.1 million to €183.0 million in 2024, a rise of 3%. However, earnings decreased from €55.1 million to €54.3 million.

“We had a strong 2024, and we can be really pleased with the year. The trend of increased gambling taxes is bringing down earnings, but this was something we were prepared for,” said Christer Fahlstedt, CEO.

Paf’s profit decreased by 1%, primarily due to increased gaming taxes. Paf paid €11.8 million more in taxes in 2024 than in 2023. In particular, the lottery tax increased in Finland from 5% to 12%, and in Sweden from 18% to 22%.

“Paf is well equipped to handle tax increases thanks to our customer base, which generates long-term income from a large number of players who play for smaller amounts. Taxes on gaming companies are necessary, so that other gaming companies also can contribute back to society,” says Christer Fahlstedt.

21.5 million euros in Paf funds

The annual distribution of Paf funds will be €21.5 million. These funds are used for the benefit of society, including social activities, culture, youth work, sports, environmental activities, and more.

“The level of Paf funds that can be maintained year after year, combined with the voluntary measures taken in relation to responsible gaming towards customers, is impressive. There is no other company in the industry that is currently achieving anything similar,” says Jan-Mikael von Schantz, Chairman of the Paf Board.

Entertainment on sustainable terms

In 2024, Paf lowered the loss limit for young customers aged 20–24. Then, in March 2025, the loss limit for young customers was reduced again, and at the same time, the general loss limit for all age groups was lowered to €16,000.

“We want to be a sustainable entertainment company, and our results show that it is possible to achieve strong results without compromising on responsible gaming. I am genuinely surprised and a little disappointed that our state-owned counterpart Veikkaus in Finland has chosen to raise its loss limit this spring. But we are going our own way and they are going in a different direction,” says Christer Fahlstedt.

Open customer segments 2017–2024

The table below shows the development of gaming in different customer segments from 2017 to 2024. The red segment has been at zero in recent years, as Paf’s loss limits have prevented larger losses. The white segment shows the percentage of winning players who ended the year in profit.

“We are increasing revenue from the green segment by 12.3%, which benefits our development towards more sustainable revenue. We would like to see more operators be as open and transparent with their numbers as we are,” says Christer Fahlstedt.

All the numbers in Paf’s customer segments have been reviewed by auditors as part of the financial statement audit.

Read Paf’s full Annual Report for 2024 on aboutpaf.com/corporate/annual-reports.

The post Paf’s results for 2024 appeared first on European Gaming Industry News.

Latest News

“CONCEPT” AND ZITRO’S NEW GAMES DAZZLE AT CALIENTE CASINO (HIPÓDROMO)

Published

3 hours ago

May 20, 2025

George Miller

Reading Time: < 1 minute

Zitro continues strengthening its presence in Mexico by adding its revolutionary line of CONCEPT cabinets at Caliente Casino Hipódromo, operated by the renowned Grupo Caliente in Tijuana, Baja California.

Following its success throughout the rest of the country, the CONCEPT machines have now arrived in Tijuana to deliver an unprecedented gaming experience. With the innovative Magic Lighting system, which offers a synchronized light show integrated with gameplay, and a large-format touch screen known as the Screen Deck, CONCEPT is designed to maximize player comfort and technical team efficiency.

The collaboration between Caliente and Zitro is further reinforced with the addition of the successful games Legendary Sword, Triple Charm Journey, and Fairyland Quest. These games accompany this new generation of cabinets and stand out for their high-quality graphics and innovative mechanics.

From Grupo Caliente, Mariano Hernández, Corporate Management of Gaming Machines Products, commented: “Given the outstanding performance we’ve seen from CONCEPT, its installation at Hipódromo was our immediate goal. We are confident this offering will receive the same warm welcome from our Tijuana players. Zitro is, without a doubt, a guarantee of success in the region.”

Johnny Ortiz Viveros, founder of Zitro, added: “We are proud to continue strengthening our collaboration with Grupo Caliente and to bring Zitro products to more players across Mexico. CONCEPT was created to set a new benchmark in the industry, and its reception proves it.”

The post “CONCEPT” AND ZITRO’S NEW GAMES DAZZLE AT CALIENTE CASINO (HIPÓDROMO) appeared first on European Gaming Industry News.

Latest News

Nolimit City ventures down the dungeon in Kill Em All

Published

4 hours ago

May 20, 2025

George Miller

Reading Time: 3 minutes

A treasure hunt in the underworld sounds like the perfect adventure — until you realize what’s lurking in the dungeon… Nolimit City is back to slaying monsters in its latest Labs-branded slot, Kill Em All, taking a fresh and experimental approach to slot gameplay. This beast joins a lineup of this year’s standout releases, including Highway to Hell, Mental II, and Duck Hunters.

Your lust for treasure blinds you from fear and nothing will stand in your way – except the monsters of the underworld. In Kill Em All, each monster has its own health bar, shown as hearts. You’ll need to fight hard for victory, but fear not – your weapon arsenal is here to aid you in your quest. Every hit reduces the monster’s life, and once defeated, the guarded chest opens, drops loot and lets you venture deeper into the dungeon.

Chest Features

The deeper you go, the deadlier the monsters. Fortunately, after you defeat each monster and loot their treasure, some chest hide precious rewards:

Multiplier: Multiplies the wins with 2x-5x times the base bet.
Respin/Free Spin: Adds +2 Respins in base game or +2 Free Spins in Dungeon Smackdown Spins/Dungeon Domination Spins.
Scatter & Super Scatter Symbols: Gets collected in the bonus inventory and behaves the same way as they do after landing in base game.
Chest Upgrade: Upgrades the chest to a higher level.
Double Chests: Contains 2 chests of the same level.
Shrink Potion: Sets the next monster’s total life to 1.
Silver Sword: Awards a win between 1x-15x times the base bet every time it hits the monster, until the next monster is killed.

Level Up Features

No boss kill goes unrewarded! Slay them down to level up with brutal new features:

Sticky Multiplier: It has a value of 2x-5x and applies to the payout of current and upcoming spins. If there are two sticky multipliers in the inventory, their values are summed up before being applied to the payout.
Extra Chests: The player is awarded an additional chest when a monster is killed.
Weapon Upgrade: Every time the weapon upgrade symbol appears, all weapons level up by one. The maximum level is 4.
Chest Upgrade: Upgrades all chests to a higher value.
Golden Sword: Awards a win between 1x – 15x times the base bet every time it hits a monster, whether the monster is killed or not.
Attack, Attack, Attack!!: The monster gets a hit every time this symbol appears.

Nothing can stand in your way! Landing 3 Scatter Symbols will crack open the gates to 5 Dungeon Smackdown Spins – or do it the hard way with 1 Super Scatter and 2 Scatters to trigger Dungeon Domination Spins. Everything you’ve earned in the base game carries through into the Free Spins, including your upgrades. And here’s the kicker: every time a weapon symbol lands, you’re rewarded with an extra spin.

The Extra Spin feature sneaks behind the beasts as seen recently in Highway To Hell and Duck Hunters. If the cost of another spin is equal to or less than your current loot cache, you get another shot to wreak havoc.

God Mode also returns where for the cost of 2,500 times the base bet, the player is awarded a spin that begins with the last monster – the Final Boss. And for the truly fearless, God Mode Nightmare gives 5 spins that begin with the Final Boss and costs 800 times the base bet but watch out – respins will not be triggered during this feature.

Total annihilation is here! Kill Em All has a maximum payout of 11,916x the base bet. Kill Em All is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “We’ve looted the dungeon, slayed the beasts, and forged something that breaks all the rules. Kill Em All isn’t your average slot. It’s a feature-packed, experimental game straight from Nolimit Labs. This new release lets you hack, slash, and spin your way through a treasure-packed underworld.”

‘Kill Em All’ will be available to all Nolimit City partners on May 20th, 2025

For more information about this press release or Nolimit City, please contact – [email protected]

The post Nolimit City ventures down the dungeon in Kill Em All appeared first on European Gaming Industry News.