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44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results

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Affilka by SOFTSWISS reports its business performance in Q1 2025, continuing its steady growth as one of the industry’s leading affiliate marketing platforms.

The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named Affiliate Company of the Year at the International Gaming Awards 2025, highlighting its growing recognition in the industry. 

In the first three months of 2025, 44 new brands joined the Affilka platform, bringing the total number to over 450 brands. During the same period, affiliate GGR rose by 2.7%, the number of visits increased by 3.1%, and affiliate payments grew by 13.2% compared to Q4 2024. Overall, Affilka now supports over 400 thousand affiliate accounts (+23.1% vs Q4 2024) and tracks more than 98 million registered players, up from 87 million in Q4 2024.

Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: Cross-Brand Player Duplicate Detection. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality. 

The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the Geo-Distributed Redirect feature, which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the Cohort Analysis Report, enables operators to track and evaluate player behaviour more effectively.

“Affiliate marketing is evolving fast, and Affilka evolves with it,” says Anastasia Borovaya, Head of Affilka by SOFTSWISS. “We’re focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.”

Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives

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Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs

Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.

In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.

Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.

Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”

Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.

“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”

The post Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives appeared first on European Gaming Industry News.

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CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers

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More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans

CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.

To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.

Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:

  • Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
  • Funky Games  Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
  • ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
  • Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
  • FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
  • Apollo Play – Bringing niche appeal with cosmic and retro slots.
  • 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.

 

“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”

From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.

Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!

NEW SLOTS BONUSES
Bonuses Valid May 8-18

45% MATCH BONUS
* On deposits $30-150
* Wagering Req:  47x
* Redeem Count 8x
* No Max Cashout
* Available on Games by 7 new providers
* Bonus Code: NEWSLOT

77% MATCH BONUS
* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
* Wagering Req:  39x
* Redeem Count 3x/day
* No Max Cashout
* Available on Games by Slotland Entertainment
* Bonus Code: MORESLOT

The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.

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BetLeap – The Online Casino that Looks Like a Blockbuster Video Game

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BetLeap is thrilled to announce the development of a groundbreaking platform that seamlessly blends the immersive visuals and engaging gameplay of AAA video games with the thrill of a real-money casino. Coming to PC, Mac, and VR, BetLeap is poised to redefine the online entertainment landscape with its unprecedented quality and innovative format.

At a glance, BetLeap looks nothing like a typical online casino. The project is being developed with the same technologies used in cutting-edge video games. The result? A casino experience that feels more like playing at a land-based casino rather than clicking on buttons on a flat screen.

“The online casino industry has remained virtually unchanged for over a decade while video gaming has experienced exponential leaps in quality and immersion,” said Adam Bernath, founder of BetLeap. “We’re not just updating the online casino experience—we’re completely reimagining it by applying AAA game development standards to create something that feels as immersive and engaging as the best video games on the market.”

“The future of online gambling isn’t just about better odds or more games—it’s about creating genuinely entertaining experiences that happen to include wagering components. We’re building for an audience that expects the quality and engagement of modern video games in every digital experience they choose,” added Etibar Namazov, co-founder of BetLeap.

While still in early development, BetLeap is already turning heads with its visual quality and ambitious design.

Why BetLeap Stands Out:

  • Next-Gen Graphics: Built with AAA quality visuals.
  • Cross-Platform Play: Fully playable on PC, Mac, and VR.
  • Designed for Gamers: Movement, interaction, and immersion at the core.
  • Real Rewards: Wager real money in a world that looks and feels on par with today’s top video games.

Our reveal video can be found at https://youtu.be/wl9zibRrMvI

The post BetLeap – The Online Casino that Looks Like a Blockbuster Video Game appeared first on European Gaming Industry News.

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