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GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion

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Gaming Innovation Group (GiG) has reinforced its commercial development strategy with two new appointments focused on accelerating revenue growth of its vast partnership ecosystem and delivering on the next phase of its SportX sportsbook growth, with the arrival of Andy Kelly as Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook.

As GiG continues to deliver sustainable momentum across its full suite of platform and sportsbook solutions, the addition of two highly experienced industry professionals supports its ambition to provide deeper, more dynamic engagement with existing and prospective partners.

With over 15 years of commercial and operational leadership experience, Andy Kelly joins GiG with a proven track record in forging strategic partnerships and delivering measurable revenue growth. In his new role as Head of Partnerships, Andy will be responsible for optimising the breadth and strength of GiG’s extensive third-party platform integrations marketplace, spanning content, payments, and sportsbook supply chain.

Further to Andy’s appointment Mitchell Harrison has been appointed as Business Development Director for GiG’s SportX, the company’s sportsbook solution. With more than 7 years of iGaming business development experience at leading companies such as SBTech, DraftKings and Genius Sports, Mitch brings deep domain knowledge to the sports betting ecosystem from both a B2B and B2C perspective.

As GiG continues to build on the momentum of a strong 2024, these appointments mark a significant step forward in supporting the company’s expanding portfolio of global partners, enhancing its ability to scale operations and capitalise on increasing demand for its market-leading technology and services. The appointments signal a clear intent to capitalise on the strong trajectory of the company, ensuring it remains well positioned to serve a diverse and growing client base with world-class solutions.

Andrew Cochrane, Chief Business Officer at GiG, said: “The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions. With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”

Andy Kelly, Head of Partnerships at GiG, said: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG. We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”.

Mitchell Harrison, Business Development Director for Sportsbook at GiG, said: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities. What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands. I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”

The post GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths

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Galaxsys, the award-winning games developer, is proud to announce the launch of Olympian Legends, a new slot game that brings the power and majesty of ancient mythology to life.

More than just a tribute to ancient mythology, Olympian Legends combines breathtaking visuals, innovative features, and dynamic gameplay, promising players an unforgettable journey through the myths of Olympus. As players progress and reveal mythic features, they face the power of ancient gods. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.

This marks the third slot title that Galaxsys has announced over the last two months, following the launches of Funny Faces: Hoglet-Moglet and El Dorado.

What Makes Olympian Legends Special
Olympian Legends stands out by blending rich narrative elements with innovative slot mechanics. The progress bar on the right side of the grid consists of five elements. Each time a winning combination is formed, the progress bar fills from bottom to top, triggering a mythical feature when an element is completed. Additionally, the Buy Bonus option allows players to take fate into their own hands, enabling them to access the bonus game at any time they choose.

Dynamic animations and sound design ensure every encounter with Zeus, Poseidon, and more characters feels like stepping into an epic saga rather than playing a traditional slot.

Vigen Safaryan, CPO at Galaxsys, commented: “Olympian Legends combines strong gameplay mechanics with a detailed and dynamic theme. Our goal was to deliver a slot that feels rewarding to play while offering players a more refined experience through mythology. We paid special attention to balancing the game’s features to ensure that the experience feels dynamic, without overwhelming the player. From the visuals and animations to the way the bonuses unfold, every element was designed to create a journey that feels both entertaining and authentic.”

Olympian Legends is now live and available for Galaxsys’ global network of partners.

The post Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths appeared first on European Gaming Industry News.

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Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025

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The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.

Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.

“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!

Topics on the agenda include:

  • Scalable architecture & infrastructure
  • AI & machine learning in iGaming
  • Compliance & security in regulated markets
  • Future-ready platform innovation
  • Engineering teams, DevOps, and automation

“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director. 

Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.

“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.

The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.

Registration is now open with tickets currently discounted by £200 until 31st May.

The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.

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EveryMatrix goes ‘back to where it all began’ with new London office opening

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EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital. 

Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.

The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.

Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.

Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.

Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.

The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.

The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle. 

“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.

“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”

The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.

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