Latest News
Key Insights on the Spanish Regulated iGaming Market
Spain’s regulated iGaming market is no longer the wild frontier it once was. Having opened its doors in 2011, it stands today as a mature, established landscape within Europe’s online betting ecosystem. But maturity doesn’t mean stagnation. As we look to the future, the Spanish market presents a compelling narrative: a story of adaptation, innovation, and the pursuit of growth within a framework of tightening regulations.
As Borja Imbergamo, Head of Growth & Strategy at Betbrothers, an affiliate platform guiding users to safe operators, observes, “Spain’s maturity means operators and affiliates like us need a much more nuanced strategy. The focus shifts from pure acquisition mode to building sustainable value within the regulated framework, ensuring players have access to secure and reliable options.”
For industry insiders – operators, suppliers, and keen-eyed investors – understanding the dynamics of risk and reward in Spain is not just beneficial. It’s essential for navigating the future successfully.
The Steady Pulse of a Billion-Euro Market
The key metrics of the Spanish iGaming market remain strong. Gross Gaming Revenue (GGR) consistently averages around, and often exceeds, the €1 billion annual mark. While the explosive double-digit growth spikes of the early years have naturally slowed down, the Dirección General de Ordenación del Juego (DGOJ) figures paint a picture of steady expansion.
Borja Imbergamo points out, “We definitely see the momentum reflected in user search trends. While the market isn’t seeing exponential jumps, there’s consistent interest, especially when major sporting events or innovative products launch. Our role is to channel that interest towards DGOJ-licensed operators who offer a secure betting experience.”
The internal dynamics, however, tell a story of shifting balance. For years, sports betting was the undisputed champion, fueled by Spain’s passionate football culture. Now, the online casino segment has decisively stepped into the spotlight, often capturing 45-50% or more of GGR share, becoming the market’s primary engine, while sports betting remains a heavyweight around 40-45%. Poker and bingo maintain smaller, stable shares.
Where Opportunity Knocks
Despite its established nature, Spain offers promising ground for strategic growth, fueled by high digital penetration and savvy consumers.
“The Spanish player is digitally adept,” notes Borja Imbergamo. “They expect seamless mobile experiences and trustworthy platforms. Operators investing in excellent UX and integrating convenient, secure payments are definitely resonating better.”
The real opportunity lies in product innovation. The restrictive marketing landscape has forced a strategic pivot towards player retention and maximizing lifetime value.
“With the old bonus-heavy acquisition model being restricted, the focus is on creating genuine, sustainable value,” Imbergamo adds, “From our perspective at Betbrothers.es, this means highlighting operators who excel in transparency, safety features, and fair play. That’s what builds the long-term trust crucial for retention in this regulated environment.”
Navigating the Shifting Competitive Landscape
The Spanish regulatory framework, while providing stability, presents ongoing difficulties. The advertising restrictions remain the most significant operational challenge, fundamentally reshaping marketing playbooks towards more nuanced, value-driven strategies.
Imbergamo, whose platform navigates these rules daily, states, “The Royal Decree undeniably changed the marketing landscape, increasing the importance of clear, compliant communication. Affiliates like us have an increased responsibility to provide accurate information about licensed operators. While challenging, the strong DGOJ focus on responsible gaming ultimately creates a safer, more trustworthy environment for players, which aligns perfectly with our core mission.”
Simultaneously, the DGOJ’s focus on player protection means responsible gaming is essential, potentially leading to future measures requiring adaptable systems. This isn’t just compliance. It’s trust-building in a fiercely competitive market where attracting genuinely new players is tough, making retention vital.
Strategy is King
Looking ahead, the Spanish iGaming market will reward strategic wisdom and a deep commitment to the player. Success will favour those who leverage technology not just for impressive personalized offers, but critically for enhancing player safety.
“Success depends on using technology smartly,” reflects Borja Imbergamo. “AI for personalisation is exciting, but its application in RG tools and ensuring transparent practices is more important for long-term success. Operators who genuinely invest here aren’t just complying. They’re building the trust that will define market leadership, and that’s a key factor we highlight for users.”
Fostering cross-vertical engagement and integrating diverse, secure payment options will also be crucial.
The Path Forward
Spain will undoubtedly remain a cornerstone of the regulated European iGaming market, a consistent billion-euro-plus opportunity. However, the path to success demands more than just presence. It requires operational excellence, smart technology adoption, and a commitment to compliance and player well-being. The future belongs to operators and affiliates who are agile, innovative, and prioritize responsible practices.
Ultimately, as Borja Imbergamo of Betbrothers.es concludes, “The Spanish market will develop through collaboration and a shared commitment to player safety and transparency. It requires providing safe environments, clear information through platforms like ours, and genuine entertainment value. That’s the sustainable path forward. It’s about creating a healthy ecosystem where informed players can engage confidently with licensed operators.”
In this mature yet dynamic arena, strategic depth and a player-first mentality, not just marketing muscle, will win the day.
The post Key Insights on the Spanish Regulated iGaming Market appeared first on European Gaming Industry News.
Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
A few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers’ Head of Growth & Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets.
Since then, the company has rebranded as BC Brothers to reflect its multi-vertical vision, now overseeing both BetBrothers (sports betting) and CasinoBros (online casinos). We sat down with Borja again to discuss the strategy behind this move, the company’s growth, and its commitment to shaping a more transparent iGaming landscape.
BetBrothers has recently rebranded as BC Brothers. What was the thinking behind this move, and what does it mean for your strategy going forward?
The rebrand was a natural step in our evolution. BetBrothers had strong traction in sports betting, but as we expanded into online casinos with CasinoBros, we wanted an identity that could unite both brands under one mission. BC Brothers allows each brand to maintain its own voice and focus, while benefiting from a shared growth strategy. It’s about clarity, transparency, and staying true to our mission of connecting players with safer bets across multiple verticals.
Every company faces the pressure of quarterly results versus a long-term vision. How does BC Brothers strike that balance?
Our approach is built on organic growth. High-quality organic traffic takes time and consistent effort – it’s not an overnight success. But it’s also the most sustainable path forward.
For instance, in markets like Spain and Greece, where we’re seeing strong traction, we naturally focus on optimizing that performance. We celebrate quarterly results because they validate our initial strategies and provide the resources to invest further. Simultaneously, we dedicate significant resources for new markets and ventures. These are critical investments in our multi-year vision.
We invest today to secure growth for years ahead. It’s about consistent, quality growth rather than quick, unsustainable wins
Which markets are currently your strongest, and what new ones are on your radar?
Currently, our primary focus markets, and where we’re already seeing really good traction, are Spain and Greece. These markets were chosen strategically for their established regulatory frameworks and significant potential. Our team has a strong understanding of the local player base and operator needs there. That is certainly paying off in terms of performance.
Looking ahead, while Spain and Greece remain key, we’re very excited about the potential in a number of other regulated markets. Our approach is always to go where we can genuinely add value to both operators and players. This leads us to focus on regions like Mexico, Peru, and Denmark, among others. Our strategy, much like in Spain and Greece, is based on delivering high-quality, compliant traffic. This is precisely where our expertise shines. The focus is always on where we can add real value. We don’t just want to be present – we want to be effective.
Beyond geography, are there specific product verticals you’re most excited about?
Sports betting was our foundation, but entering the casino vertical was always part of our roadmap. That’s why we launched CasinoBros, a dedicated platform for online casinos. The strategy and vision here are exactly the same as with BetBrothers. We aim to give players the best and deepest information, guiding them to safe, regulated online operators.
What does “deep information” mean in the casino space, and why is it important?
It means helping players understand everything. From game mechanics, RTP percentages, and volatility to responsible gaming tools and bonus terms. Our goal is to empower players to make informed decisions and enjoy entertainment responsibly, instead of just chasing promotions.
From an operator perspective, what makes CasinoBros stand out?
From an operator’s perspective, our value lies in bringing highly informed players. These players understand game mechanics, responsible play, and promotions. For operators, this translates into stronger retention and healthier long-term relationships. Educated players are less likely to feel frustrated and more likely to stay with operators they trust. Everyone benefits from that.
You’ve mentioned your goal of becoming a globally recognized and trusted brand. How are you working toward that?
Trust is the ultimate currency in iGaming. The rebrand to BC Brothers was a big step. We are uniting BetBrothers and CasinoBros under one strategy while keeping each brand focused. Now we’re rolling it out across all touchpoints and building our community on social media. These channels are crucial for transparency and direct engagement. It’s a long process, but one we’re fully committed to. Our mission remains clear: connecting players with safer bets, across verticals, in regulated markets.
The post From BetBrothers to BC Brothers: Scaling in Regulated Markets appeared first on European Gaming Industry News.
iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
-
Latest News3 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News2 months agoBrand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’
-
Latest News2 weeks ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News1 week ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
You must be logged in to post a comment Login