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Leading games developer, Incentive Games is proud to announce the official launch of ‘Prize Matcher’ a daily free-to-play game for bet365 in New Jersey and Pennsylvania. This expansion marks a significant milestone in bet365’s ongoing commitment to delivering innovative, engaging gaming experiences for players in regulated U.S. markets.

Prize Matcher builds on the success of previous free-to-play games, offering an exclusive experience tailored for bet365’s audience.

Now available to players in New Jersey and Pennsylvania via the Casino and Sports products, Prize Matcher provides an exciting opportunity to win prizes by collecting symbols throughout the week. Each day, players can reveal three tiles, collect symbols, and claim rewards. Every Monday at 5pm local time, the game’s grid resets, delivering fresh opportunities and surprises.

A particularly exciting feature is the ‘Diamond’ symbol. Players who uncover this rare gem will receive an instant prize (no symbol matching required).

Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “Expanding Prize Matcher into New Jersey and Pennsylvania is a major milestone for Incentive Games and a testament to our strong partnership with bet365. We take pride in creating innovative, free-to-play experiences that enhance player engagement. This launch reinforces our commitment to delivering cutting-edge products that drive customer retention for our clients.”

A bet365 spokesperson added, “Once again, our partners at Incentive Games continue to raise the standard for innovation with the launch of Prize Matcher. We’re confident that our customers in New Jersey and Pennsylvania will enjoy a fantastic free-to-play gaming experience!”

Players in New Jersey and Pennsylvania can access the game via the following websites: 

  • NJ: casino.nj.bet365.com/promotions/us/prize-matcher
  • PA: casino.pa.bet365.com/promotions/us/prize-matcher

 

New and eligible customers only. Your Bonus Bets are non-withdrawable. Any returns from Bonus Bets wagers will be added to your Withdrawable Balance, but the Bonus Bets wager is excluded from any returns. Returns exclude Bet Credits stake. Max. prize, time limits, bet/game restrictions, and T&Cs apply.

You must be over 21 to play. If you or someone you know has a gambling problem, and wants help, call 1-800-GAMBLER.

Significant Offer Terms and Conditions

· Promotion runs from 05:00 PM local time on April 7, 2025 until 04:59 PM local time on July 28, 2025. The promotion is divided into weekly periods. Each weekly promotional period will begin at 05:00 PM local time on Monday and end at 04:59 PM local time the following Monday. Once the weekly promotional period has ended the grid will reset.

· You can reveal up to three tiles on your grid each day by clicking them. Unused reveals will not carry over to the following day. You are not guaranteed to win a prize in any promotional period. Your prizes will be credited automatically. In the event that your prize is not credited automatically, it may take up to 72 hours from the end of the corresponding promotional period for your prize to be credited.

· Your Bonus Bets will expire 7 days after they are added to your Bonus Bets balance. If additional Bonus Bets are added to your Bonus Bets balance within this 7 day period, the total Bonus Bets balance will expire 7 days after the last addition.

· To claim your Bonus Bets, go to the Account menu on Sports, choose My Offers and click Claim. You will have seven days to claim.

· Cash prizes must be accepted within 7 days of crediting and will be added to your withdrawable balance. Any unaccepted cash prizes will be removed after 7 days.

· You can claim your Spins by logging in to your Casino account and clicking Accept on the pop-up. Alternatively, navigate to Casino in the Sports app and click Accept on the pop-up. Spins must be accepted within 7 days. Once accepted, you will have 7 days to use your Spins. Spins can be used on Book of Claddagh, Book of Sekhmet Deluxe and Chamber of Alchemy and are valued at $0.10. Any unused Spins will removed 7 days after claiming.

· $10 Casino Bonuses must be accepted within 7 days. Once accepted, you will need to wager the bonus once on eligible games before you can withdraw your bonus funds and any winnings from them. The bonus can only be used on the following games: Sticky Stacked Fire 7s, Cash Eruption and Lightning Blaze. If the wagering requirement has not been met within 7 days of acceptance of the bonus, any funds held in the Bonus Funds balance will be removed. A bet on a single game round cannot exceed $1.

· All prizes won from the New Jersey Prize Matcher must be used when you are located in the state of New Jersey.

· This offer is only available to new and eligible customers.

 

The post appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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