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How to make an iGaming brand? Slotegrator posted a new guide
The media insist on the importance of brand creation and management, but what does that mean in the context of iGaming? Slotegrator has some tips that we can take note of.
Online gambling businesses need a strong brand, according to the Slotegrator team, because of the industry’s high level of competition.
The worldwide gambling market is projected to reach $449.69 billion in revenue in 2025. This is an impressive market volume, generated by plenty of profitable businesses, but it’s just as easy to fail completely. The reason lies in human nature: modern players are not interested in a pure gaming process any more. They want experience, interaction, and reputation. They want to be a part of the process.
“Today, loyalty goes far beyond the typical bonus program designed to reward players based on how much they deposit. That old model — the more you spend, the more you get — might still have its place, but it’s no longer the foundation of real, lasting loyalty. Players have evolved. They’re not just chasing short-term incentives; they’re looking for brands that offer something more meaningful — a sense of connection, consistency, and value” adds Barb Tasci, a co-founder and business director of Revpanda.
Slotegrator has released a guide that covers five aspects of a company’s brand: brand positioning, brand identity, brand experience, brand awareness, and brand loyalty. These components are important for every brand as they contribute to all marketing efforts that come after. Attracting clients, partners, investors, and talents is much easier when the company is an established brand.
“When we talk about business, it’s about money — but brand is where business meets people. Brand building is about giving the business value. The primary goal of a brand is to build loyal relationships with consumers, and loyalty can only be achieved through the value of the product.
One of the key aspects of brand development in the iGaming industry is the need to account for reputational risks related to market regulation, as well as the social responsibility that brands in this niche inevitably carry.
In our work, we follow a brand strategy in three directions:
- B2C — where we focus on meeting the needs of the player;
- B2B — maintaining high-level partnerships to better meet player needs and enable knowledge and experience sharing;
- Internal corporate direction — because the people inside the company are pieces of the brand being built. They become the voice, the visual identity, and bring emotional depth to every process in the business, thereby scaling the brand.
A brand starts with people and ends with people — at different stages, with different tasks” says Jessica Millis, CEO at CasinoRIX.
For each aspect of branding covered in the guide, Slotegrator provides the best practices that are relevant to gambling companies. The guide also includes expert opinions from Barb Tasci from Revpanda.
Offer your players what they want by working on a brand that resonates with their values and goals. Download the guide to learn more and contact the Slotegrator team for a free consultation if you’d like to know more.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post How to make an iGaming brand? Slotegrator posted a new guide appeared first on European Gaming Industry News.
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ACR POKER AND CHRIS MONEYMAKER LAUNCH ‘MONEYMAKER MYSTERY MILLION’ WITH $1 MILLION GUARANTEED PRIZE POOL
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A $109 buy-in allows players to take their shot at big bounties and poker glory, plus hundreds of qualifier flights, beginning Sunday, November 2nd
ACR Poker and poker legend Chris Moneymaker have announced the launch of the Moneymaker Mystery Million, a thrilling new online poker event giving players of all levels the chance to pursue their own million-dollar moment. Inspired by Moneymaker’s iconic journey from a modest buy-in to a world championship title, the tournament features a $1 million guaranteed prize pool and bounties worth up to $100,000.
For just $109, players can compete on their own schedule, joining hundreds of Day 1 flights from Sunday, November 2nd through Monday, December 1st to build their stack and aim for the final table. Every knockout triggers an instant surprise bounty, adding an extra layer of excitement to the competition.
Day 2 of the tournament takes place on Monday, December 1st at 3:05pm ET, culminating in the final table on Tuesday, December 2nd at 4:05pm ET, where the ultimate Moneymaker Mystery Million champion will be crowned.
“There’s nothing better than seeing everyday players turn a modest buy-in into something incredible,” said Moneymaker. “The Moneymaker Mystery Million tourney is all about giving everyone that shot — big action, thrilling bounties, huge prizes, and the chance to create their own poker story. Grab a seat, play your way, and I hope to see you at the tables.”
Players can also earn a spot in the Moneymaker Mystery Million through $50K worth of freerolls, offering multiple chances to join the legendary event for less.
For players looking for even more action, ACR Poker also runs the weekly $109 buy-in Sunday Moneymaker, featuring a $300,000 guaranteed prize pool every Sunday, and a $400,000 prize pool on the final Sunday of each month.
Fans and poker players can follow the Moneymaker Mystery Million final table action live-streamed on ACR’s Twitch channel on Tuesday, December 2nd.
For more information on the Moneymaker Mystery Million, visit ACRPoker.eu.
The post ACR POKER AND CHRIS MONEYMAKER LAUNCH ‘MONEYMAKER MYSTERY MILLION’ WITH $1 MILLION GUARANTEED PRIZE POOL appeared first on European Gaming Industry News.
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Team Vitality, a leading global esports organization, is proud to announce its new official partnership with Skin.Land, a premier online marketplace for buying and selling Counter-Strike 2 skins.
This collaboration reflects the shared ambition of both brands to offer players and the esports community the safest, smoothest, and most modern CS2 skin trading experience possible.
An alliance between two leaders driven by innovation and community
Renowned for its reliability, speed, and user-friendly design, Skin.Land has established itself as a trusted platform for Counter-Strike 2 players and collectors. The marketplace stands out for its instant cashouts, market-leading prices with no hidden fees, top-tier transaction security, and 24/7 customer support, making it one of the most premium and efficient platforms in the industry.
These values perfectly align with Team Vitality’s DNA, defined by performance excellence, community engagement, and a constant pursuit of innovation. Together, Skin.Land and Team Vitality share the same ambition: to provide CS2 fans with a trusted and high-quality environment.
A partnership designed for Counter-Strike fans
As part of this collaboration, Skin.Land and Team Vitality will roll out a series of digital and in-person experiences to bring added value to the CS2 community.
A dedicated landing page for Team Vitality fans will soon go live, featuring exclusive offers such as bonuses, promo codes, and giveaways. This initiative supports Skin.Land’s strategy to strengthen its credibility and visibility within the Counter-Strike ecosystem, while fostering long-term partnerships with leading industry players like Team Vitality.
“We’re delighted to welcome Skin.Land to the Team Vitality family. Partnering with such a trusted and innovative brand within the Counter-Strike ecosystem is a strong signal of reliability for us. Their constant focus on delivering a safe, transparent, and high-quality experience for players perfectly aligns with our own values. This collaboration reflects our commitment to working with the best to continue growing our ecosystem,” said Nicolas Maurer, CEO of Team Vitality.
“We’re proud to partner with Team Vitality, a team that represents the very best of Counter-Strike – discipline, consistency, and an unstoppable drive to win. Their commitment to excellence reflects the same principles that drive us at Skin.Land. Together, we aim to elevate the experience for players and fans alike, combining the Team Vitality spirit with our dedication to building a trusted and innovative platform for the community” Skin.Land Team.
The post Team Vitality welcomes Skin.Land as Official Partner appeared first on European Gaming Industry News.
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Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation
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Gamblers Connect, the award-winning iGaming affiliate and media platform, is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.
As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.
Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.
Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”
Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.
Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”
The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.
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