Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

1. Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
2. Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
3. New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
4. Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
5. User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

A few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers’ Head of Growth & Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets.

Since then, the company has rebranded as BC Brothers to reflect its multi-vertical vision, now overseeing both BetBrothers (sports betting) and CasinoBros (online casinos). We sat down with Borja again to discuss the strategy behind this move, the company’s growth, and its commitment to shaping a more transparent iGaming landscape.

BetBrothers has recently rebranded as BC Brothers. What was the thinking behind this move, and what does it mean for your strategy going forward?

The rebrand was a natural step in our evolution. BetBrothers had strong traction in sports betting, but as we expanded into online casinos with CasinoBros, we wanted an identity that could unite both brands under one mission. BC Brothers allows each brand to maintain its own voice and focus, while benefiting from a shared growth strategy. It’s about clarity, transparency, and staying true to our mission of connecting players with safer bets across multiple verticals.

Every company faces the pressure of quarterly results versus a long-term vision. How does BC Brothers strike that balance?

Our approach is built on organic growth. High-quality organic traffic takes time and consistent effort – it’s not an overnight success. But it’s also the most sustainable path forward.

For instance, in markets like Spain and Greece, where we’re seeing strong traction, we naturally focus on optimizing that performance. We celebrate quarterly results because they validate our initial strategies and provide the resources to invest further. Simultaneously, we dedicate significant resources for new markets and ventures. These are critical investments in our multi-year vision.

We invest today to secure growth for years ahead. It’s about consistent, quality growth rather than quick, unsustainable wins

Which markets are currently your strongest, and what new ones are on your radar?

Currently, our primary focus markets, and where we’re already seeing really good traction, are Spain and Greece. These markets were chosen strategically for their established regulatory frameworks and significant potential. Our team has a strong understanding of the local player base and operator needs there. That is certainly paying off in terms of performance.

Looking ahead, while Spain and Greece remain key, we’re very excited about the potential in a number of other regulated markets. Our approach is always to go where we can genuinely add value to both operators and players. This leads us to focus on regions like Mexico, Peru, and Denmark, among others. Our strategy, much like in Spain and Greece, is based on delivering high-quality, compliant traffic. This is precisely where our expertise shines. The focus is always on where we can add real value. We don’t just want to be present – we want to be effective.

Beyond geography, are there specific product verticals you’re most excited about?

Sports betting was our foundation, but entering the casino vertical was always part of our roadmap. That’s why we launched CasinoBros, a dedicated platform for online casinos. The strategy and vision here are exactly the same as with BetBrothers. We aim to give players the best and deepest information, guiding them to safe, regulated online operators.

What does “deep information” mean in the casino space, and why is it important?

It means helping players understand everything. From game mechanics, RTP percentages, and volatility to responsible gaming tools and bonus terms. Our goal is to empower players to make informed decisions and enjoy entertainment responsibly, instead of just chasing promotions.

From an operator perspective, what makes CasinoBros stand out?

From an operator’s perspective, our value lies in bringing highly informed players. These players understand game mechanics, responsible play, and promotions. For operators, this translates into stronger retention and healthier long-term relationships. Educated players are less likely to feel frustrated and more likely to stay with operators they trust. Everyone benefits from that.

You’ve mentioned your goal of becoming a globally recognized and trusted brand. How are you working toward that?

Trust is the ultimate currency in iGaming. The rebrand to BC Brothers was a big step. We are uniting BetBrothers and CasinoBros under one strategy while keeping each brand focused. Now we’re rolling it out across all touchpoints and building our community on social media. These channels are crucial for transparency and direct engagement. It’s a long process, but one we’re fully committed to. Our mission remains clear: connecting players with safer bets, across verticals, in regulated markets.

iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

During the ride, Alex opened up about:

• ICE vs. iGB Live—which is his personal favorite, and why.
• Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
• Partnering with big tech and how such collaborations shape the future of iGaming.
• Advice for startups attending conferences.
• Alex’s Spotify playlist and the tracks that keep him going.
• The most jaw-dropping booths he’s ever seen on the exhibition floor.
• Which panels or attendees would he ban for the greater good of the industry.
• Memorable after-parties—the kind you don’t forget, even if you wish you could.

“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.