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BGaming Bakes Some Delicious Slot Fun with Sugar Mix
Rapidly expanding content provider offers tasty treats and sugary thrills with the brand new Sugar Mix slot
Popular iGaming content provider BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot.
Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action.
Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin. The game cooks up a tasty 4,000x maximum win, while the attractive 97.37% RTP is the icing on this delightful cake.
This flavorsome theme also lends itself perfectly to mobile gameplay, and the aesthetic will instantly resonate with players used to playing candy-colored mobile titles.
Players who want to sweeten the deal even further can treat themselves using the Buy Bonus feature, allowing them to trigger the Free Spins bonus with the Swap mechanic for 50x their stake.
Julia Alekseeva, CPO, said: “The Sugar Mix concept was created by BGamers during last year’s company Hackathon, with our development team diligently helping bring it to life.
We’ve poured a lot of creativity into crafting a world that is as delightful to look at as it is to play in. We’re particularly excited about the Swap feature, which adds an extra layer of anticipation during the Free Spins round and helps elevate the Sugar Mix from similarly themed games.”
The post BGaming Bakes Some Delicious Slot Fun with Sugar Mix appeared first on European Gaming Industry News.

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Relax Gaming saddles up for Wild West adventure in Bounty County
Relax Gaming, the iGaming aggregator and supplier of unique content, is heading into the lawless frontier with its newest release, Bounty County.
Set in a raucous Wild West town, this 6×6 Scatter Pays slot puts players in the boots of a bounty hunter tasked with tracking down notorious bandits across reels brimming with action.
Bounty County offers players the chance to win up to 5,000x their bet via several different paths to riches. Three distinct bonuses are unlocked after defeating all of the bandits, each offering a different level of volatility.
To aid in their pursuit of prizes, players can rely on a host of special symbols packed with explosive potential. Guns Crates unleash a hail of bullets to damage Bandits or trigger TNT Crates, which blast through rows and columns to clear a path to big rewards. Blank Crates may reveal valuable Wilds.
Once bandits are defeated, players can pick one of three game modes. In Easy Mode, players benefit from extra spins, and Medium Mode adds multiplier boosts. For the fearless, Hard Mode is where the big multipliers lie. Boss Bandits appear exclusively during the bonus rounds, dishing out rewards worth up to 500x, with values supercharged by an unlimited multiplier.
A Double Bet feature turns up the heat even further, offering a 60% higher hit rate on average, which means entry to the bonuses is twice as frequent, with two out of three being the Super Bonus. Players can also use the Buy Feature to get straight into the action, choosing between Bonus and Super Bonus rounds for 50x or 100x their stake, respectively.
Shelley Hannah, CPO at Relax Gaming, said: “We’re incredibly excited to bring Bounty County to players, it’s a game with grit, charm and serious win potential.
“Alongside it’s medium volatility, Bounty Country carries flexible bonus options, satisfying bandit-busting mechanics and the allure of the Wild West. We think players will be quick on the draw to try this one out!”
The post Relax Gaming saddles up for Wild West adventure in Bounty County appeared first on European Gaming Industry News.
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BETBY UNVEILS COMPREHENSIVE FIFA CLUB WORLD CUP BETTING PORTFOLIO TO MAXIMISE PLAYER ENGAGEMENT
BETBY, the premium sports betting provider, has unveiled its comprehensive betting portfolio to celebrate the inaugural edition of the FIFA Club World Cup, taking place from 14th June to 13th July. Crafted to deliver a truly immersive experience for both players and operators, this tailored offering equips BETBY’s partners with a powerful set of tools to drive engagement and retention throughout the tournament.
Operators within the BETBY partner network will benefit from full tournament coverage, featuring exclusive outright, pre-match, in-play, and player prop markets — both live and pre-match. With access to advanced markets like expected goals (xG), players can create fully customised betting journeys, helping operators not only attract new users but also boost lifetime value (LTV) through a differentiated and deeply engaging experience.
In parallel, Betby.Games has introduced the eFIFA Club World Cup, a new eSoccer tournament featuring the top matchups and teams from the real-world competition, with playoff games added as they are confirmed. With a fresh gameplay format and fast-paced matches lasting just 15 minutes, this high-speed tournament provides a seamless extension of BETBY’s offering, ensuring 24/7 engagement and diversified betting opportunities throughout the tournament, even during real match breaks.
Another highlight of the package is BETBY’s enhanced Bet Builder, available for every match of the tournament. Featuring hundreds of statistical markets, including corners, throw-ins, and VAR decisions, the tool allows players to combine intricate player-specific outcomes, such as goals by strikers or assists by midfielders, and even merge Bet Builder picks with combo bets across multiple fixtures for unrivalled customisation potential.
To further support betting decisions, Betting Tips will be available for every match, delivering timely insights, team facts, and the latest updates, fostering a more informed and confident betting environment that boosts conversion.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The FIFA Club World Cup represents an enormous opportunity to engage global audiences in new and exciting ways. With our expanded market coverage, cutting-edge features like our Bet Builder, and the introduction of eFIFA Club World Cup, we’re delivering a portfolio that enhances the tournament experience. Every aspect of our offering has been designed with flexibility, personalisation, and player value in mind.”
The post BETBY UNVEILS COMPREHENSIVE FIFA CLUB WORLD CUP BETTING PORTFOLIO TO MAXIMISE PLAYER ENGAGEMENT appeared first on European Gaming Industry News.
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Pragmatic Solutions iGaming Platform Strengthens Supplier Offering with Integration of ThrillTech’s Licensed Jackpot Solution
New partnership enables Pragmatic Solutions’ clients to launch bespoke monetisation jackpots at brand, operator, or network level.
Pragmatic Solutions, a leading provider of modular iGaming platform technology for regulated markets, today announced its integration with ThrillTech, a specialist B2B supplier of player-funded jackpot mechanics.
ThrillTech brings its cutting-edge side-bet jackpot products to Pragmatic Solutions’ Player Account Management (PAM) platform through a seamless integration that enables operators to activate player-funded jackpots. These jackpots are uniquely structured to be funded directly by players via side bet contributions—available exclusively through licensed B2B providers.
This integration empowers Pragmatic Solutions’ clients to deploy jackpot-first mechanics that have been shown to boost monthly revenue by 10% or more, offering a proven, incremental uplift in monetisation without compromising compliance, operational efficiency or cannibalising existing revenue streams.
ThrillTech’s flagship products—ThrillPots and ThrillDrops—serve complementary roles: ThrillPots is focused on generating incremental revenue, while ThrillDrops operates as an advanced rule engine for real-time, cash-only rewards, designed to boost player engagement and session value. While the company also supports promotional jackpots that can enhance player engagement, its core business remains firmly rooted in licensed player-funded jackpots.
“Partnering with Pragmatic Solutions gives us the opportunity to bring our jackpot-first technology to a broader network of licensed operators,” said Faye Williams, Head of Business Development at ThrillTech. “Our side bet mechanics are designed to deliver measurable revenue gains while meeting strict regulatory standards. A key driver of our success is our ability to craft bespoke, sophisticated jackpot models tailored to each client’s objectives, target markets, and operational scale.”
Pragmatic Solutions’ open, API-based platform makes it easy for operators to integrate a wide array of third-party services—from payments and compliance to BI and now jackpot products like ThrillTech’s—through flexible configuration. The addition of ThrillTech expands the platform’s ecosystem with a solution that allows operators to differentiate their offering and maximise revenue potential.
Dean Peters-Wright, Director of Product at Pragmatic Solutions, added: “ThrillTech brings a unique and regulated approach to jackpot deployment that complements our open platform strategy. Their innovative side bet mechanics and track record of boosting operator revenue make them a valuable addition to our partner network.”
The post Pragmatic Solutions iGaming Platform Strengthens Supplier Offering with Integration of ThrillTech’s Licensed Jackpot Solution appeared first on European Gaming Industry News.
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