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Soft2Bet Foundation Fuels US Growth Through Gamification and Innovation
In the dynamic world of US iGaming, where the competition is fierce and consumer expectations are high, one element has become crucial to success: gamification. It’s no longer just a feature but necessary for driving user engagement, retention, and growth. Amid this challenge, the Soft2Bet Foundation has positioned itself as a catalyst for innovation, ensuring the brand’s rapid expansion in the US market.
With a focus on gamified engagement at the core of its product development, Soft2Bet isn’t just entering the US—it’s embedding itself into the fabric of the region’s gaming ecosystem.
The Soft2Bet Foundation is key in this approach, driving long-term growth while balancing regulatory compliance.
Introducing the Soft2Bet Foundation
The Soft2Bet Foundation is a crucial link between the company’s internal research and development and external stakeholders.
Acting as a think tank and an implementation hub, the Foundation ensures a seamless flow of innovation from concept to market implementation, refining Soft2Bet’s offerings and driving long-term growth.
Mission-Driven Innovation
At the heart of the Foundation’s mission is the goal of driving responsible gamification. This encompasses not just creating entertaining experiences but also ensuring that these experiences are fair, safe, and aligned with market-specific regulations—particularly as Soft2Bet looks to grow its presence in tightly regulated markets like the US.
By facilitating collaboration, the Foundation allows Soft2Bet to refine and optimize its offerings, ensuring compliance while pushing the envelope of what’s possible within the iGaming industry.
Soft2Bet’s Approach to Gamification
The Foundation’s influence is most visible in the company applying gamification beyond superficial mechanics.
Creating Personalized Journeys
Rather than layering achievements or badges on top of existing content, Soft2Bet designs the player experience from the ground up, blending real-time interaction, adaptive content, and tier-based reward systems to improve retention and lifetime value.
Features Engineered for Performance
Gamification features currently being rolled out include:
- Personalized daily challenges tailored to player behavior
- Engagement loops tied to real money and social activity
- Reputation-based leaderboards designed for regulatory alignment
- Integrated loyalty economies mapped to acquisition KPIs
This infrastructure delivers measurable value—not just for users but also for operators and partners who need modular, compliant solutions that scale.
Why the US Is Key to Soft2Bet’s Expansion Strategy
The US market represents a rapidly growing opportunity in the iGaming industry, where consumer expectations and regulatory frameworks continuously evolve. Soft2Bet’s strategic focus ensures it capitalizes on this dynamic market to build a long-term presence.
Understanding Regional Nuance
The Soft2Bet Foundation’s research division has dedicated significant resources to understanding the various nuances of the US market.
Focusing on states like New Jersey, Pennsylvania, and Michigan, Soft2Bet has developed market-specific insights that allow for product readiness across multiple jurisdictions. This data-driven approach ensures that Soft2Bet’s platforms are engaging and compliant with state regulations from day one.
Building with Compliance in Mind
Navigating US regulatory frameworks can be daunting, but Soft2Bet’s model includes a streamlined compliance strategy. Soft2Bet has implemented a robust model that partners with local regulatory experts and US-based technology providers to ensure compliance across fragmented state laws.
This allows for rapid deployment while maintaining adherence to strict state-specific gaming regulations. By collaborating with licensed US-based partners, Soft2Bet ensures its products are fully compliant and scalable without overextending its internal compliance resources.
Recent Wins and the Road Ahead
Soft2Bet’s expansion strategy is already gaining momentum. Recent initiatives include:
- Deployment of a US-specific gamification engine for localized platforms.
- Collaboration with university-led research groups focused on responsible gaming.
- Licensing discussions with state-level regulators are underway for several markets.
Forward-Looking Focus
The Soft2Bet Foundation plans to continue its investment in data science, further enhancing personalized player journeys and engagement strategies.
Additionally, Soft2Bet focuses on frictionless onboarding processes and community-driven content, ensuring that every aspect of the user experience is optimized for retention and growth.
With these initiatives, Soft2Bet is positioned to succeed in the US market and redefine what it means to deliver a world-class gaming experience.
Conclusion
As the US iGaming market continues to mature, operators are facing increasing pressure to innovate quickly, stay compliant, and engage players meaningfully. Soft2Bet’s gamification-first approach, powered by the Soft2Bet Foundation, sets the stage for long-term growth.
For US-based operators and tech partners, Soft2Bet offers a blueprint for navigating the competitive landscape—blending innovation with compliance to stay ahead in an increasingly saturated sector. As Soft2Bet continues its US expansion, it will be an operator to watch for years.
Visit Soft2Bet’s official website today to explore partnership opportunities or learn more about gamification strategies that drive growth.

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Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games
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The National Esports Championships (NESC) 2025 concluded on July 27 with an electrifying Street Fighter 6 (Boys) finale, where India’s top under-18 talent, Mandalapu Sreesanth, delivered a commanding performance.
Facing off against formidable opponent Ansil Nalakath Abbas, Mandalapu clinched a decisive 3-0 sweep in the best-of-five series, sealing his position as the main player to represent India at the 3rd Asian Youth Games (AYG) in Bahrain from October 22–31, 2025. Ansil will join the contingent as the official substitute for the event.
A seasoned competitor with over four years of professional esports experience, Mandalapu is widely regarded as India’s #1 ranked under-18 Street Fighter 6 player. His decorated track record includes winning the Versus Cup 2024 and emerging as the Khelo India Youth Games Champion, cementing his status as a leading figure in the country’s fighting game community.
This finale was a crucial milestone in the national selection process for the AYG, which will see India compete against the best young talents from across Asia. Both players’ inclusion marks a strong representation for the country in the fighting games category.
Excited to represent India, winner of the Street Fighter 6 tournament, Mandalapu Sreesanth, said: “I’m truly honoured to have secured first place in Street Fighter 6 at the NESC 2025 and earned the chance to represent India at the upcoming Asian Youth Games. This win is not just a personal milestone but also a reflection of the discipline, dedication, and countless hours of practice over the past months. As I prepare for the AYG, my focus is on studying high-level international gameplay, refining my fundamentals, sharpening my reaction time, and deepening my matchup knowledge. I’ve been training with top-ranked players to strengthen both my competitive mindset and in-game adaptability. My ultimate goal is to make the country proud and bring home a medal. The journey has only just begun, and I’m committed to giving it my absolute best.”
Looking ahead to the tournament, Ansil Nalakath Abbas, said, “I’m grateful to the Esports Federation of India for giving me this opportunity. Representing my country is always a matter of immense pride. From the final match, I’ve identified key areas for improvement, and I’ll be working tirelessly in the days ahead to strengthen my gameplay. My focus is on giving my absolute best and making sure I make India proud.”
Speaking on the players’ achievement, Lokesh Suji, Director, Esports Federation of India, said, “We are incredibly proud of both Mandalapu and Ansil for their outstanding performances at NESC 2025. Their skill, dedication, and sportsmanship are a testament to the growing talent pool in Indian esports. Representing India at the 3rd Asian Youth Games is both an honor and a responsibility, and we are confident they will make the country proud. ESFI will continue to provide them with the support and exposure they need to prepare for the challenges ahead in Bahrain.”
The qualifiers for eFootball at NESC 2025 are set to take place later this month, continuing the journey of selecting India’s esports representatives for the 3rd Asian Youth Games.
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The post Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games appeared first on European Gaming Industry News.
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GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures
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GameRamp, an AI-native publishing operating system built for the next wave of mobile games & consumer apps, has raised a $5.4 million pre-seed funding round led by BITKRAFT Ventures, and backed by South Park Commons, Mixi, DeVC along other prominent global angels.
The capital raised will accelerate GameRamp’s expansion of its engineering and applied AI teams in the USA and India. The investment will also expedite the launch of two services: Sentinel, an AI platform offering real-time personalization of in-game economies and monetization through reinforcement learning; and Grow, a one-click embedded financing layer to provide developers seamless access to capital.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp empowers developers to experiment and deploy their monetization strategies in a fully-automated fashion. This helps studios drive a 40–60% increase in revenue and scale faster. GameRamp continuously improves in the background, ensuring that the user experience is always optimally tuned.
“Scaling new apps or games has increasingly become hyper-competitive, Developers need to be best-in-class in an array of disciplines outside the core product experience. What if we could turbocharge this with AI?” said Vivek Ramachandran, Co-founder & CEO of GameRamp. “It isn’t just above improving existing processes; it’s enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results and we are excited to launch globally in the near future”
Anuj Tandon, Partner at BITKRAFT Ventures, added: “GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets, and their obsession with developer outcomes shows in their early customer love. This positions GameRamp to fundamentally redefine how consumer internet entrepreneurs scale in emerging markets. As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund.”
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One Grand Final – Where Pro Fishing Meets Mobile Gaming
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Fishing Clash and Major League Fishing cast lines across virtual and real world for the MLF Grand Final
From August 4 to 11, Fishing Clash players will dive into the thrill of MLF’s Grand Final through a special in-game event that coincides with the conclusion of the 2025 Major League Fishing Bass Pro Tour season. It’s a unique moment where the world of professional angling meets digital gameplay, closing chapter of the MLF season, both on the water and in-game.
The Fishing Clash Angler of the Year will be awarded during the Bass Pro Tour Stage 7 on Saginaw Bay in Bay City, Michigan. At the same time, Fishing Clash will honor its own champions, awarding exclusive MLF-branded prizes to the game’s top 5 players.
Set on a specially prepared virtual Saginaw Bay fishery, the event coincides with the real-world championship held in Bay City, Michigan, from August 7 – 10. This is the most immersive experience yet for Fishing Clash’s 80 million players, uniting digital gameplay with the drama of professional angling’s biggest stage.
The in-game event consists of three interconnected parts, offering something for every player. The in-game MLF Grand Finals are open only to qualified players who earned at least three of five event tickets over the past six months. These players will face eight days of competitive challenges, with themed fish lists, exclusive vanities, and special offers.
But the MLF Grand Finals are not just for finalists. From August 8 – 11, the MLF Fishing Quest will invite all players to join the action by catching a special MLF fish and earning leaderboard points.
As part of an expanded creator activation, Ten Square Games has partnered with top fishing influencers – Fletcher The Fisherman, Jacob Knowles, and Fishin with Tate – to power the excitement in two waves. In the lead-up to the Grand Final, each influencer will release exclusive video content and share special gift codes that unlock boosters and leaderboard access, encouraging their followers to join the in-game action. For the first time ever, Ten Square Games is inviting all three creators to attend the final stage of the Bass Pro Tour in Bay City, Michigan.
Their on-site presence will offer followers real-time, behind-the-scenes coverage directly from the heart of the event via their Instagram channels. The experience will culminate in a livestreamed announcement of the Fishing Clash Angler of the Year – inviting fans and players alike to share in this milestone moment of the season across both worlds.
Across all activities, players can unlock custom MLF-themed vanities – including avatars, frames, rods, and lures, and win valuable in-game rewards. This unique event celebrates not only the ongoing partnership between Fishing Clash and Major League Fishing, but also the passion and dedication of the game’s player community.
Fishing Clash Angler of the Year: real-world recognition
The Fishing Clash Angler of the Year title is among the sport’s most challenging accolades, rewarding consistent performance throughout an entire season across diverse fisheries. The Bass Pro Tour Fishing Clash AOY must outperform 65 of the world’s best anglers through seven tournaments – showcasing the same versatility and perseverance Fishing Clash players demonstrate in-game.
Fishing Clash will award Angler Of the Year titles across four MLF real life circuits:
- Bass Pro Tour Fishing Clash AOY,
- Tackle Warehouse Invitationals Fishing Clash AOY,
- Toyota Series Fishing Clash AOY,
- and Phoenix Bass Fishing League Fishing Clash AOY.
This crossover between professional and digital fishing brings both communities together uniting passion, skill, and a love for the sport in an unforgettable finale both in real life and in-game.
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