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Soft2Bet Foundation Fuels US Growth Through Gamification and Innovation
In the dynamic world of US iGaming, where the competition is fierce and consumer expectations are high, one element has become crucial to success: gamification. It’s no longer just a feature but necessary for driving user engagement, retention, and growth. Amid this challenge, the Soft2Bet Foundation has positioned itself as a catalyst for innovation, ensuring the brand’s rapid expansion in the US market.
With a focus on gamified engagement at the core of its product development, Soft2Bet isn’t just entering the US—it’s embedding itself into the fabric of the region’s gaming ecosystem.
The Soft2Bet Foundation is key in this approach, driving long-term growth while balancing regulatory compliance.
Introducing the Soft2Bet Foundation
The Soft2Bet Foundation is a crucial link between the company’s internal research and development and external stakeholders.
Acting as a think tank and an implementation hub, the Foundation ensures a seamless flow of innovation from concept to market implementation, refining Soft2Bet’s offerings and driving long-term growth.
Mission-Driven Innovation
At the heart of the Foundation’s mission is the goal of driving responsible gamification. This encompasses not just creating entertaining experiences but also ensuring that these experiences are fair, safe, and aligned with market-specific regulations—particularly as Soft2Bet looks to grow its presence in tightly regulated markets like the US.
By facilitating collaboration, the Foundation allows Soft2Bet to refine and optimize its offerings, ensuring compliance while pushing the envelope of what’s possible within the iGaming industry.
Soft2Bet’s Approach to Gamification
The Foundation’s influence is most visible in the company applying gamification beyond superficial mechanics.
Creating Personalized Journeys
Rather than layering achievements or badges on top of existing content, Soft2Bet designs the player experience from the ground up, blending real-time interaction, adaptive content, and tier-based reward systems to improve retention and lifetime value.
Features Engineered for Performance
Gamification features currently being rolled out include:
- Personalized daily challenges tailored to player behavior
- Engagement loops tied to real money and social activity
- Reputation-based leaderboards designed for regulatory alignment
- Integrated loyalty economies mapped to acquisition KPIs
This infrastructure delivers measurable value—not just for users but also for operators and partners who need modular, compliant solutions that scale.
Why the US Is Key to Soft2Bet’s Expansion Strategy
The US market represents a rapidly growing opportunity in the iGaming industry, where consumer expectations and regulatory frameworks continuously evolve. Soft2Bet’s strategic focus ensures it capitalizes on this dynamic market to build a long-term presence.
Understanding Regional Nuance
The Soft2Bet Foundation’s research division has dedicated significant resources to understanding the various nuances of the US market.
Focusing on states like New Jersey, Pennsylvania, and Michigan, Soft2Bet has developed market-specific insights that allow for product readiness across multiple jurisdictions. This data-driven approach ensures that Soft2Bet’s platforms are engaging and compliant with state regulations from day one.
Building with Compliance in Mind
Navigating US regulatory frameworks can be daunting, but Soft2Bet’s model includes a streamlined compliance strategy. Soft2Bet has implemented a robust model that partners with local regulatory experts and US-based technology providers to ensure compliance across fragmented state laws.
This allows for rapid deployment while maintaining adherence to strict state-specific gaming regulations. By collaborating with licensed US-based partners, Soft2Bet ensures its products are fully compliant and scalable without overextending its internal compliance resources.
Recent Wins and the Road Ahead
Soft2Bet’s expansion strategy is already gaining momentum. Recent initiatives include:
- Deployment of a US-specific gamification engine for localized platforms.
- Collaboration with university-led research groups focused on responsible gaming.
- Licensing discussions with state-level regulators are underway for several markets.
Forward-Looking Focus
The Soft2Bet Foundation plans to continue its investment in data science, further enhancing personalized player journeys and engagement strategies.
Additionally, Soft2Bet focuses on frictionless onboarding processes and community-driven content, ensuring that every aspect of the user experience is optimized for retention and growth.
With these initiatives, Soft2Bet is positioned to succeed in the US market and redefine what it means to deliver a world-class gaming experience.
Conclusion
As the US iGaming market continues to mature, operators are facing increasing pressure to innovate quickly, stay compliant, and engage players meaningfully. Soft2Bet’s gamification-first approach, powered by the Soft2Bet Foundation, sets the stage for long-term growth.
For US-based operators and tech partners, Soft2Bet offers a blueprint for navigating the competitive landscape—blending innovation with compliance to stay ahead in an increasingly saturated sector. As Soft2Bet continues its US expansion, it will be an operator to watch for years.
Visit Soft2Bet’s official website today to explore partnership opportunities or learn more about gamification strategies that drive growth.
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NAGKALOOB ang Philippine Amusement and Gaming Corporation (PAGCOR) ng Php50 milyon na tulong pinansyal sa National Bureau of Investigation (NBI) upang palakasin ang kampanya kontra illegal gaming, kabilang ang ipinagbabawal na Philippine Offshore Gaming Operators (POGOs).
Pormal na nilagdaan nitong Lunes sa PAGCOR Corporate Office sa Pasay City ang memorandum of agreement nina PAGCOR Chairman at CEO Alejandro H. Tengco at NBI Director Jaime Santiago.
Kasabay nito, ipinagkaloob sa NBI ang Php25 milyon bilang paunang bahagi ng ayuda sa ginanap na turnover ceremony.
Binigyang-diin ni G. Tengco na mahalaga ang partnership ng PAGCOR at NBI hindi lamang sa regulasyon ng gaming at pagkolekta ng kita para sa nation-building, kundi lalo na sa pagpapanatili ng integridad ng industriya.
“This morning, we are signing a memorandum of agreement that underscores the shared responsibility of PAGCOR and the NBI in promoting lawful, fair, and responsible gaming in the Philippines,” ani G. Tengco. “This assistance will defray the cost of food and expenses for POGO detainees, as well as support the Bureau’s legitimate operations against illegal gaming activities.
Dagdag pa ng PAGCOR chairman, sinisiguro ng kasunduan na ang taumbayan ang totoong makikinabang sa kita mula sa legal na sugal.
“Illegal gambling operators undermine our laws, exploit our people, and put our communities at risk. By working hand in hand with the NBI, we are sending a strong message that we will not allow unlawful gaming practices to persist,” giit pa ni G. Tengco.
Samantala, sinabi ni Santiago na malaking tulong ang suportang ibinigay ng PAGCOR upang higit pang mapalakas ang kakayahan ng NBI.
“The NBI welcomes PAGCOR’s assistance as it will enable us to step up our operations against illegal POGOs and other unlawful gaming activities. This partnership affirms our shared duty to uphold the law and protect the Filipino people,” pahayag ng opisyal.
The post Kampanya ng NBI vs. illegal gambling pinalakas ng Pph50M tulong mula PAGCOR appeared first on European Gaming Industry News.
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EGT Digital and efbet once again expanded their successful partnership, after the leading operator has added the provider’s gaming content to its Greek site. As a result, visitors to efbet.gr can now enjoy the top-performing slot titles from Bell Link and Clover Chance jackpots.
“We are very happy that our collaboration with efbet is so fruitful and after Bulgaria and Romania our games are available to their Greek customers as well,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that our slots will captivate local players with their wide thematic diversity and numerous bonuses and will demonstrate impressive results that will cement our position as one of the operator’s most preferred providers of iGaming solutions.”
efbet team also expressed satisfaction with the deal: “It is of crucial significance for us to provide our customers with access to the best gaming content in all markets where we operate. Our partnership with EGT Digital is an important step towards achieving this goal. I am confident that their games in Greece will once again show an excellent performance, meeting and even outperforming our expectations.”
The post efbet already offers EGT Digital’s games to its customers in Greece appeared first on European Gaming Industry News.
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SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, has developed a free online tool to help operators estimate budget components and time-to-market scenarios for opening an online casino in 2025. The Online Casino Cost Calculator turns SOFTSWISS expertise into a practical tool for early-stage business planning.Â
Designed to turn guesswork into structured planning for both newcomers and experienced operators, the Online Casino Cost Calculator offers a comprehensive cost analysis for opening and running an online casino.Â
The Calculator offers two modes – Quick Mode for high-level estimation and Full Mode for a deeper forecast. It enables the calculation of key budget components, including platform costs, game content expenses, payment processing fees, hosting charges, and marketing spend. Powered by user input, the tool delivers clear, structured insights that reduce uncertainty and accelerate partners’ go-to-market.
“We understand that support in the launching process is crucial. The Online Casino Cost Calculator uses a data-informed approach to deliver the clarity needed to make the right decisions. It gives businesses of all sizes the notion of how to explore new markets or start new projects, offering equal value to experienced operators and newcomers alike,” said Darya Autukhovich, Head of Casino Platform Business Operations at SOFTSWISS.
The Online Casino Cost Calculator makes the process intuitive with step-by-step guidance that shows how different inputs affect overall projections. To simplify deeper planning, it also provides a downloadable P&L template with projected revenue, costs, and profit over 12 months. Backed by SOFTSWISS hands-on experts, partners receive guidance at every stage – from business planning to launch and growth.
Following the successful launch of the Sportsbook Budget Calculator, SOFTSWISS extends its growing suite of expert tools. Among other recent initiatives is the Gambling Regulation Directory, designed to guide operators through the global regulatory landscape.Â
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Unveils Interactive Tool to Estimate Online Casino Costs appeared first on European Gaming Industry News.
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