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Optimove US Gaming Pulse Report – March 2025

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Executive Summary – Optimove US Gaming Pulse Report (March 2025)

The March 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.

Key Insights:

  • U.S. Players Spend More: U.S. bettors deposited an average of $538 over the past 12 months — 2.6x higher than the global average.
  • Casino Activity Climbs: U.S. casino bettors grew 37% March year-over-year, with average monthly bets reaching $8,511 (6.4x the global average), boosted by state expansions like Rhode Island.
  • Sports Betting Spikes with NFL Season: Bettor volume rose 32% in September compared to the baseline. U.S. average monthly sports bet: $1,010 (vs. $404 globally).
  • Global Players More Engaged: Global players are active more days per month (+13%) and retain better (70% vs. 65% monthly average).

 

Conclusion:

Report Metrics:While the U.S. market demonstrates higher player spend and betting volume, global markets show stronger engagement and retention. Continued U.S. growth is closely tied to seasonal events and expanding iGaming legalization, while future success will depend on improving long-term engagement and retention strategies.

  • Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (March 2024-2025)
  • Database: A 12-month average of 3,270,596 active players per month in the US and 21,308,702 globally.

 

Category: Average Deposit Amount

Key finding: Average Deposit Amounts Greatest in the US

In monthly average total deposit amounts, the US consistently outpaces the global average, maintaining values more than twice as high throughout the year.

The US average peaked at $602 in August 2024 and again in March 2025, while the lowest point was $466 in February 2025. (The 12-month average was $538.)

Global deposit amounts remained relatively stable, fluctuating between $193 and $225, ending at $206 in March 2025.

 

Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.

 

Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth

Key findings: The US has been leading in both betting amount and number of casino bettors’ growth since August 2024

Throughout the period, the US consistently outpaced global averages, with an average of $8,511 per bettor through the period compared to $1,327 globally. US ending at $8,536 in March 2025 while the global average stands on $1,329.

In number of casino bettors’ growth, the US market saw significant growth, rising from the March 2024 baseline of 100% to 137% (37% growth) by March 2025. Global growth was more moderate, increasing to 116% over the same period. The most notable growth for the US occurred between August 2024 and January 2025, peaking at 142%.

Legalization of online casino gaming in the US has influenced the growth trends among casino bettors, Rhode Island is the most recent state legalized, having launched its iGaming casinos platform in March 2024.

 

Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.

 

Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in March 2024, which serves as the baseline (100%).

Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth

Key finding: The US consistently outpaced global averages in monthly average sports bet amounts, with a strong seasonality effect observed in the number of sport bettors starting in September, coinciding with the beginning of the NFL season.

Throughout the period, the US consistently outpaced global averages in monthly average sports bet amounts. The US average peaked at $1,166 in March 2024, dipped mid-year, and rebounded to $1,150 by March 2025.

In contrast, the global average remained steady, fluctuating between $362 and $452, and closing at $391 in March 2025.

In terms of the number of sport bettors, the US market experienced a sharp increase starting in September 2024, aligning with the start of the NFL season. Growth surged to 132% in September, peaking at 144% in November, and closing at 112% in March 2025.

Global growth remained more stable, gradually increasing from 100% to 108% over the same period.

 

Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.

The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in March 2024, which serves as the baseline (100%).

 

Category: Average Number of Activity Days per Active Customer

Key finding: global market consistently maintained a higher engagement level than the US.

  • Unlike trends in casino and sports betting, the global market consistently maintained a higher engagement level than the US, with 13% more activity days on average per active customer throughout the period.
  • The global average began at 8.71 days in March 2024 and rose slightly to 9.03 days by March 2025, maintaining a relatively stable trend.
  • In contrast, the US started at 7.02 days, picked to 8.08 days in March 2025, with a notable low point of 6.82 days in February 2025.

Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.

 

Category: Average Active Retention Rate

Key finding: Although retention rates remained relatively close, the global market consistently outperformed the US

While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average began at 72% in March 2024 and ended at 73% in March 2025, showing stable performance.

Over the period, US average was 65% compared to the global average of 70%.

Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.

 

The post Optimove US Gaming Pulse Report – March 2025 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards

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Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.  

The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.

Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.

“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.

“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”

This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/

 

The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.

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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES

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Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th


 The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.

Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.

“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”

Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.

The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.

This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.

For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.

 

The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.

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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets

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BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.

BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.

“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”

The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.

BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.

Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”

BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.

The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.

About BetBrothers:

BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.

The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.

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