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Optimove US Gaming Pulse Report – March 2025
Executive Summary – Optimove US Gaming Pulse Report (March 2025)
The March 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting.
Key Insights:
- U.S. Players Spend More: U.S. bettors deposited an average of $538 over the past 12 months — 2.6x higher than the global average.
- Casino Activity Climbs: U.S. casino bettors grew 37% March year-over-year, with average monthly bets reaching $8,511 (6.4x the global average), boosted by state expansions like Rhode Island.
- Sports Betting Spikes with NFL Season: Bettor volume rose 32% in September compared to the baseline. U.S. average monthly sports bet: $1,010 (vs. $404 globally).
- Global Players More Engaged: Global players are active more days per month (+13%) and retain better (70% vs. 65% monthly average).
Conclusion:
Report Metrics:While the U.S. market demonstrates higher player spend and betting volume, global markets show stronger engagement and retention. Continued U.S. growth is closely tied to seasonal events and expanding iGaming legalization, while future success will depend on improving long-term engagement and retention strategies.
- Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (March 2024-2025)
- Database: A 12-month average of 3,270,596 active players per month in the US and 21,308,702 globally.
Category: Average Deposit Amount
Key finding: Average Deposit Amounts Greatest in the US
In monthly average total deposit amounts, the US consistently outpaces the global average, maintaining values more than twice as high throughout the year.
The US average peaked at $602 in August 2024 and again in March 2025, while the lowest point was $466 in February 2025. (The 12-month average was $538.)
Global deposit amounts remained relatively stable, fluctuating between $193 and $225, ending at $206 in March 2025.
Definition of Average Deposit Amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of Sports and Casino bettors (players) who have made at least one deposit.
Category: Total Monthly Casino Betting Amount & Number of Casino Bettors Growth
Key findings: The US has been leading in both betting amount and number of casino bettors’ growth since August 2024
Throughout the period, the US consistently outpaced global averages, with an average of $8,511 per bettor through the period compared to $1,327 globally. US ending at $8,536 in March 2025 while the global average stands on $1,329.
In number of casino bettors’ growth, the US market saw significant growth, rising from the March 2024 baseline of 100% to 137% (37% growth) by March 2025. Global growth was more moderate, increasing to 116% over the same period. The most notable growth for the US occurred between August 2024 and January 2025, peaking at 142%.
Legalization of online casino gaming in the US has influenced the growth trends among casino bettors, Rhode Island is the most recent state legalized, having launched its iGaming casinos platform in March 2024.
Definition of Total Monthly Casino Bet Amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.
Definition of Casino Bettors Growth Trend: calculated by dividing the total number of casino bettors each month by the number of casino bettors in March 2024, which serves as the baseline (100%).
Category: Total Monthly Sports Betting Amount & Number of Sport Bettors Growth
Key finding: The US consistently outpaced global averages in monthly average sports bet amounts, with a strong seasonality effect observed in the number of sport bettors starting in September, coinciding with the beginning of the NFL season.
Throughout the period, the US consistently outpaced global averages in monthly average sports bet amounts. The US average peaked at $1,166 in March 2024, dipped mid-year, and rebounded to $1,150 by March 2025.
In contrast, the global average remained steady, fluctuating between $362 and $452, and closing at $391 in March 2025.
In terms of the number of sport bettors, the US market experienced a sharp increase starting in September 2024, aligning with the start of the NFL season. Growth surged to 132% in September, peaking at 144% in November, and closing at 112% in March 2025.
Global growth remained more stable, gradually increasing from 100% to 108% over the same period.
Definition of Total Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.
The Sport Bettors Growth Trend: calculated by dividing the total number of sport bettors each month by the number of sport bettors in March 2024, which serves as the baseline (100%).
Category: Average Number of Activity Days per Active Customer
Key finding: global market consistently maintained a higher engagement level than the US.
- Unlike trends in casino and sports betting, the global market consistently maintained a higher engagement level than the US, with 13% more activity days on average per active customer throughout the period.
- The global average began at 8.71 days in March 2024 and rose slightly to 9.03 days by March 2025, maintaining a relatively stable trend.
- In contrast, the US started at 7.02 days, picked to 8.08 days in March 2025, with a notable low point of 6.82 days in February 2025.
Definition of Average Activity Days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Category: Average Active Retention Rate
Key finding: Although retention rates remained relatively close, the global market consistently outperformed the US
While retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months.
The global average began at 72% in March 2024 and ended at 73% in March 2025, showing stable performance.
Over the period, US average was 65% compared to the global average of 70%.
Definition of Active Retention Rate: The percentage of bettors who were active in the preceding month and remained active in the current month.
The post Optimove US Gaming Pulse Report – March 2025 appeared first on European Gaming Industry News.

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Pragmatic Play Launches 40,000x Jackpot Spellmaster Slot
iGaming software studio, Pragmatic Play, has unveiled its latest online slot, Spellmaster.
With its wizard-themed gameplay and 40,000x maximum jackpot, it will likely appeal to a broad audience, including big prize hunters and lovers of arcane fantasy.
Launched on August 18, the game is played on a 5×3 grid with 50 paylines. Reels are filled with card ranks as well as magical sceptres, spell books, potion bottles and wise owls.
Wild symbols feature the eponymous spellmaster wizard. Wilds can land at any time during the base game and feature in all but the far left reel.
The base game offers relatively standard fare. Basic symbols like the card symbols pay low prizes, which are enough to keep you in the game. Matching five premium symbols returns up to four times the original bet.
Respins And Jackpots
Players have the opportunity to win big prizes during respins. The game has different types of respin bonuses, depending on which of the three bonus orbs triggered the event. These bonuses are applied to money symbols that land during the spins.
Golden orb respins are played on a 5×6 grid. Golden orbs that land on the grid reveal one of five random jackpot names, and if the player matches three of the same jackpots, they win that prize.
Prizes range from the 12.5x Mini to the 1,875x Grand Jackpot. With red orbs, players receive multipliers between 2x and 10x any money symbols that hit, and the money symbols can be multiplied up to four times each.
Blue orbs multiply the value of randomly selected money symbols on the grid.
During the respins feature, if the entire grid is filled with money symbols, the player wins the impressive 40,000x jackpot.
Spellmaster offers bets ranging from 10p to £5 in the UK, although higher maximum bets up to €250 are available in other jurisdictions.
The game has a high volatility level, and RTP options include 94.5%, 95.5% and 96.5%. Interested bettors can play a demo of the Spellmaster game on the Pragmatic Play website.
The post Pragmatic Play Launches 40,000x Jackpot Spellmaster Slot appeared first on European Gaming Industry News.
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Endorphina Releases Electrifying New Title – Thunder Crown
Endorphina, a leading B2B iGaming provider, has announced the release of its newest electrifying title, Thunder Crown, which will be available to players in online casinos starting on 21 August.
Featuring a dynamic 5×5 grid, 50 fixed paylines, and a suite of powerful features, the new slot is designed to deliver a captivating and full-sensory gaming experience.
The game invites players into a realm where the legendary Thunder Crown awaits. As lightning strikes charge its crystals, the very reels and symbols are infused with the storm’s raw power, creating an electrifying atmosphere that builds with every spin.
Thunder Crown combines classic slot mechanics with lightning-charged features, including Free Games with a guaranteed Wild symbol, a Thunder Hold Bonus Game with multipliers up to x30, Column Jackpots from 50x to 1000x total bets, and Endorphina’s Classic Risk Game to double winnings up to 10x.
The release of Thunder Crown reinforces Endorphina’s commitment to crafting memorable and visually stunning games that appeal to a wide range of players.
Will you be the one to unlock the Crown’s full power? Try the Thunder Crown demo: demo.endorphina.network.
The post Endorphina Releases Electrifying New Title – Thunder Crown appeared first on European Gaming Industry News.
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NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
EVO ANNOUNCES NEXT PHASE OF INTERNATIONAL EXPANSION
Multi-year partnerships with Qiddiya and Sony Interactive Entertainment, and new ownership of Evo by NODWIN Gaming alongside existing shareholder RTS, will fuel the global growth of events, content, and experiences
The future for Evolution Championship Series (Evo) takes a major step forward today as the world’s largest and longest-running fighting game festival enters new ownership and multi-year partnerships. Strategic agreements with NODWIN Gaming, Qiddiya, Sony Interactive Entertainment (SIE), and RTS will drive Evo’s international expansion, engaging content, and immersive experiences through 2028 and beyond.
SIE has sold its stake in Evo to NODWIN Gaming, a company backed by SIE’s parent, Sony Group Corporation. SIE will become a new global sponsor of Evo through 2028, and will continue its commitment to the fighting game community through the PlayStation Tournaments platform and key products currently in development that appeal to fighting game players.
“When SIE acquired Evo alongside RTS in 2021, our goal was to help the Evo community grow and spotlight the skills and passion of fighting game fans on a global stage,” said Phil Rosenberg, SVP and Head of Global Partner Development & Relations at Sony Interactive Entertainment. “As SIE transitions to become an Evo sponsor, the momentum for Evo has never been stronger, following a successful Las Vegas event and upcoming expansion to new regions. We look forward to supporting the continued growth of Evo globally.”
New co-owner NODWIN Gaming is a leading name in the South Asian gaming, esports, and youth entertainment industries, with Evo complementing its wide range of properties.
“Evo was built by a team whose authenticity and passion for the fighting game community are unmatched,” said NODWIN Gaming Co-Founder and Managing Director Akshat Rathee. “We will continue SIE’s great work and honor the legacy of everyone who has made it what it is today, while opening the door for a new generation to experience the spirit of Evo.”
Qiddiya, which became a global partner of Evo in 2024, announced today that the company is investing in RTS, co-owner and operator of Evo, and will extend its global partnership with Evo through 2027.
“Teaming up with Qiddiya strengthens the future of RTS and what we’re building with Evo, an event that lives up to its name by driving real transformation in the fighting game community through new opportunities, deeper connections, and meaningful growth,” said Stuart Saw, CEO of RTS.
The realignment and new partnerships will also support Evo’s vision for more original content to engage the community and continue to push the boundaries of creating more profound immersive experiences during the live events.
The popularity and global presence of Evo has continued to grow. Most recently, Evo’s flagship event in Las Vegas attracted fans and competitors from more than 60 countries and crowned champions across 16 fighting game titles. The festival show floor covered 14 acres, featuring major brand activations from Chipotle as the presenting sponsor, alongside AT&T, PlayStation®, Qiddiya, Nacon, Zenni, Red Bull, White Claw Zero Proof, Under Armour, Voodoo Ranger IPA, and Grand Archive TCG.
Beyond the US, Evo returned to Japan at Tokyo Big Sight and became the largest in-person tournament in the country’s history, with approximately 30,000 attendees. Evo will make its European debut at the Palais des Expos in Nice, France, on October 10-12, which has already broken a record for registrations. The event series is expanding to Singapore in 2027.
“In recent years, Evo hosted record-setting events in the USA and Japan, and our upcoming premiere in France is already breaking European records,” said Rick Thiher, General Manager of Evo. “These latest partnerships join the ongoing support from our global and regional partners in accelerating Evo’s expansion from hosting renowned live events to serving as a nexus point for fighting game culture worldwide.”
The post NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder appeared first on European Gaming Industry News.
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