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G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany
- G2 will field a football team in the newly announced Kings League Germany, marking the organisation’s first entry into traditional sports, a major milestone for the club. The team is set to compete in the Kings World Cup Qualifiers in Germany ahead of the Kings World Cup in June.
- 2025 is G2’s 10 year anniversary and as the organisation looks ahead to the future, a key focus area is blurring the lines between esports and traditional sports in a way that makes sense for its young community.
- Kings League and G2 have a shared vision of entertainment, innovation, and fan engagement, blending traditional sports, esports, and entertainment in a way that appeals to multigenerational audiences.
- G2 is the first esports team to join Kings League in Europe.
- The strategic move will harness digital innovation, shaping a future where sports and esports coexist and thrive together.
- The move is an expansion of G2’s competitive DNA, rather than a shift away from esports.
G2, one of the world’s leading esports and entertainment brands, has announced it will be fielding a football team (G2 FC) in the new German division of Kings League, a 7-a-side global football league, founded in 2022 by Gerard Piqué, former professional player for FC Barcelona and the Spanish national team, in collaboration with other football personalities and streamers.
Kings League features teams from around the world, with domestic leagues in Spain, Americas, Brazil, Italy, France, and the newly announced German league. On April 12, Kings League Germany will launch with a qualification series for the Kings World Cup, where 8 teams will compete for one of 2 slots to represent Germany in the upcoming World Cup in France. On March 25th, Kings League Germany was announced, with Bastian Schweinsteiger as President, unveiling 6 teams in the league, with a surprise 7th and 8th team. G2 can now confirm today, it’s one of the surprise teams to join the league.
G2 FC is based in Berlin, with 2 Berliner footballers appointed as Team Manager and Coach. Ron Stublla, with a background in Sports Management and played in the Youth Bundesliga, joins as Team Manager alongside new Coach, Malik Hadziavdic, who was a member of the German National Futsal team and played for FC Liria Berlin in the Futsal Bundesliga. The team recently completed tryouts with footballers at the Adidas SPORTS BASE BERLIN, and a full roster reveal is coming soon.
Kings League leverages streaming to maximize its reach, allowing each club to broadcast games directly to their fans through dedicated co-streams. G2 has partnered with German influencers Reeze and Rumathra as their content creator duo, and the pair will co-stream all G2 FC games on Twitch.
G2 is one of the most successful esports organisations in the world, with 40 million fans globally and over 100 first-place finishes across all teams. G2 is known for its consistent competitive success, with the most-awarded League of Legends team in Europe, the best VALORANT team in America, one of the best Counter Strike teams, and the most successful women’s esports teams in the world. G2 is also the most entertaining brand in esports, its raw, unfiltered approach to content and community with a key focus on narrative building and storytelling has enabled the organisation to rise above its competitors, setting the bar high for the industry.
2025 is G2’s 10 year anniversary, and over the past decade, it has grown into a defiant powerhouse in esports, with successful teams across the globe and long-standing partnerships with mainstream global brands including Mastercard, Red Bull, Ralph Lauren, Herman Miller, Spotify, and Oakley. As G2 looks ahead to the future with plans to continue and diversify its expansion, entry into traditional sports is a key exciting pillar for the organisation. Kings League is a completely new way to experience football, combining sport, entertainment and digital innovation, and G2 is ready to take on this challenge to bring something fresh and fun to the next generation of sports fans.
Alban Dechelotte, CEO of G2 comments: “When G2 was created 10 years ago, the dream was to build the ‘Real Madrid of esports’. We wanted to be known as a disruptive brand that’s not only competitively successful, but also has a great personality that knows how to entertain and captivate our fans through storytelling and community building. Now, 10 years later, we are the ‘Real Madrid of esports’, so it’s time for us to go one step further and become the ‘G2 of sports’. Esports has a unique way of connecting with and engaging our passionate fanbase and now it’s our opportunity to show traditional sports how we do things, the G2 way.”
G2 is the first esports organisation to enter Kings League in Europe, and showcases G2’s commitment to shaping its future by blurring the lines between esports and traditional sports, and bringing expert knowledge of new-age digital communities to the next generation of sports fans.
The post G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany appeared first on European Gaming Industry News.

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Groove Technologies and BetOnGames Forge Strategic Partnership
In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.
The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.
Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”
BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.
Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”
With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.
As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.
Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”
The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.
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Week 37/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.
Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.
Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.
The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.
In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.
On this ride, Stephen opens up about:
- Whether industry events really bring the business
- Why he believes in connecting people to people above everything else
- How he’d reshape iGaming conferences (hint: more case studies, less fluff)
- The single-sentence keynote he’d deliver if given the mic
- The people and principles that shaped his journey
- The art of closing deals and the mindset behind his business approach
- Which song he cues up when it’s deal-done time
- His take on when it’s “network” and when it’s definitely “not work”
“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”
As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.
Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.
That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.
The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.
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