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The Jockey Club Appoints Jim Mullen as Group Chief Executive

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The Jockey Club has appointed Jim Mullen as Group Chief Executive.

Mullen joins The Jockey Club from Reach plc, the largest commercial news publisher in the UK and Ireland, where he has been Chief Executive since 2019.

He will succeed Interim Group Chief Executive, Charlie Boss, who has been in the post since December 2024, following Nevin Truesdale’s decision to step down from the role at the end of last year after 11 years at the organisation.

Mullen, 54, will leave Reach plc, which runs more than 120 publishing brands including the Mirror, Daily Express, Daily Record and Daily Star, and begin his new role with British horseracing’s largest commercial organisation and employer on June 1.

Established in 1750 to act in the long term best interests of British racing, The Jockey Club runs some of the nation’s biggest sporting events, including the Cheltenham Festival, Randox Grand National at Aintree and the Betfred Derby Festival at Epsom Downs. Thousands of racehorses also use The Jockey Club’s training centres in Newmarket, Lambourn and Epsom every year, while the organisation also runs The National Stud in Newmarket and the charity, Racing Welfare, which makes help available to everyone in racing.

A horseracing fan and racehorse owner, Mullen was Group Chief Executive of Ladbrokes Coral Group plc between March 2015 and March 2018, having previously been Managing Director of Ladbrokes Digital and Chief Operating Officer of William Hill Online. Prior to that he was Digital Strategy Director and Director of Product Management at News International and Director of Digital at Publicis Group.

In addition he is currently a non-executive Board member of Racecourse Media Group, the umbrella organisation responsible for media rights involving 61 racecourses in Britain and Ireland.

Speaking about the appointment, Jim Mullen said: “While The Jockey Club will be known to many as one of the most prestigious and established organisations in British sport, it is also a forward-thinking and exciting business with its focus firmly on the future.

“As a lifelong horseracing fan who has spent some of the best days of my life on racecourses, I could not be more proud to join The Jockey Club’s passionate and dedicated team through what I hope will be an exciting new chapter.

“Publishing and horseracing might appear to be two very different industries on the surface. However, they share a focus on providing value and quality for the customer while nurturing happy and motivated teams across multiple sites and I am passionate about delivering both.

“I would like to thank all my colleagues at Reach for their hard work and all that has been achieved together over the past six years. I now look forward to forging new relationships in horseracing and renewing others developed during my time in the gambling industry.”

The Jockey Club’s Senior Steward, Baroness Dido Harding, said: “I am delighted to welcome a leader of Jim’s calibre and experience as our next Group Chief Executive.

“He has a long and distinguished track record of delivering strong growth in the publishing and gambling sectors and is also familiar with the complexities of the British racing industry, its structure and challenges, as well as the very many opportunities we have to broaden our fanbase.

“Jim will bring with him a wealth of experience and expertise, while also being a racing fan at heart who is passionate about promoting the sport and the incredible experiences we are able to offer our customers.”

Charlie Boss will continue as Interim CEO until Mullen takes up his new post and will remain at The Jockey Club until July to support and ensure a smooth transition.

Baroness Harding added: “On behalf of the Stewards and Members of The Jockey Club, I would like to thank Charlie Boss for the tremendous commitment, enthusiasm and drive he has shown over the past four months in this role.

“Charlie’s deep understanding of The Jockey Club, our teams and the industry allowed him to really hit the ground running and provide clear leadership during our busiest time of the year with our major festivals at Cheltenham and Aintree in March and April. We are incredible lucky to have him as our Interim CEO.”

Charlie Boss, Interim CEO, said: “Jim has all of the skills and experience that The Jockey Club needs to realise its full potential, and I can’t think of a better person to hand the baton over to this summer.

“My energy and focus before Jim arrives will be on creating the solid foundations to ensure he and this wonderful organisation are positioned to thrive.”

The post The Jockey Club Appoints Jim Mullen as Group Chief Executive appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO INTRODUCES CONCEPT AT FOLIATTI CASINO MITRAS

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CONCEPT, Zitro’s new cabinet line has arrived at Foliatti Casino Mitras in Monterrey, Mexico.

This innovative addition is complemented by the launch of Legendary Sword, Zitro’s new multi-game that transports players to a medieval world where, with the help of a magical sword, they can double their prizes through unique mechanics, offering an unparalleled experience for Foliatti’s customers.

“We are delighted to welcome Zitro to our Mitras property with their exciting new products. The arrival of CONCEPT and games like Legendary Sword reinforces our commitment to offering our customers innovative and high-quality entertainment. From day one, the players’ response has been extraordinary, and we are confident that this new addition will continue to bring great satisfaction,” states Daniel Ramírez, Machines and BI Manager at Foliatti.

For his part, Johnny Ortiz Viveiros, founder of Zitro, commented, “We are proud that Foliatti has chosen Zitro to add CONCEPT into their offering. Zitro’s presence is known to generate positive results in any venue, and with this impressive installation and the addition of games like Legendary Sword, the outcomes have been highly successful.”

 

The post ZITRO INTRODUCES CONCEPT AT FOLIATTI CASINO MITRAS appeared first on European Gaming Industry News.

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FBMDS launches Infinity Series: A New Era of Video Bingo Innovation

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FBMDS is thrilled to introduce the Infinity Series, a groundbreaking collection of video bingo games created to elevate the online gaming experience and bring new dimensions of engagement and profitability to casino operators worldwide. This highly anticipated collection represents FBMDS’s leadership recognition in the video bingo landscape, with advanced features that align with modern gaming expectations.

The Infinity Series includes FBMDS’ most popular titles such as:

  • Rubingo,
  • Bingo Blast,
  • Champion II,
  • Viva Mexico,
  • Multi Champion,
  • Multi Mega,
  • Bingo Pilipino,
  • Multi Plus,
  • 30 Mania!
  • and Plus 3.

Each game in the collection has been meticulously crafted with spotless novelties, improved game mechanics and game atmosphere, and next level designs that together create an enhanced gaming experience for players.

At the core of the Infinity Series are innovative features and improvements that make each game stand out, including enhanced game math, increased RTPs, and refined betting systems. These elements not only add layers of excitement for players but also help online casinos achieve greater revenue through optimized prizes and longer engagement.

  • Revolutionary Game Math: The Infinity Series redefines the gaming experience with advanced mathematical models, bringing a new level of unpredictability and excitement. The improved RTP rate of up to 96% across all games provides players with competitive prizes while supporting a sustainable revenue model for operators.
  • Next-Level Visual and Audio Design: Each game in the Infinity Series features an innovative visual style that combines vibrant graphics, immersive soundscapes, and a responsive layout, creating an atmosphere that captures players’ attention from the very first play.
  • Player-Friendly Game Mechanics: The Infinity Series products incorporate intuitive controls and betting options to make games accessible to players of all experience levels. This player-first approach ensures players stay engaged, maximizing retention and expanding game popularity among diverse audiences.
  • Commitment to Reliability: The Infinity Series not only ensures exceptional performance for operators, but also stands out for its responsiveness. The games are Responsive Designed, which means they adapt perfectly to any device, guaranteeing an immersive and unforgettable gameplay experience, and have a robust system that provides total confidence for both operators and players.

The Infinity Series is designed to be as beneficial for casino operators as it is thrilling for players. Through increased RTP and advanced game logic, FBMDS has developed leading games that support a win-win environment, fostering both high player retention and profitability for casinos.

‘It is with great enthusiasm that we launch the Infinity Series onto the market,’ says Renato Almeida, Director of the FBM® Group and FBMDS representative. ‘We are determined to be the pioneers of innovation in the video bingo universe, providing our partners with high-performance tools that boost engagement and optimize results. Infinity Series is not just a novelty, it’s a revolution that will raise industry standards and transform the player experience.’

With the Infinity Series, FBMDS offers a revolutionary collection that brings video bingo to a whole new level of sophistication, thrill, and profitability. Casino operators interested in adding these innovative games to their platform can contact FBMDS for further information.

 

The post FBMDS launches Infinity Series: A New Era of Video Bingo Innovation appeared first on European Gaming Industry News.

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TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP”

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  • Team Vitality is thrilled to announce NESCAFÉ LATTE as its official latte coffee supplier for 2025, fuelling the clubs elite rosters
  • NESCAFÉ LATTE’s first foray into the esports space, “READY TO LEVEL UP”, created in collaboration with The Brand Nation, is a key element of NESCAFÉ LATTE’s national “Now You’re Fresh to Level Up” campaign
  • Through tailored brand activation strategies, Team Vitality is reinforcing itself as an industry leader, helping brands authentically enter the esports world and engage with the global gaming community

Team Vitality is excited to welcome NESCAFÉ LATTE as its latest partner to join The Hive. Gearing up for a landmark year, competing in several international tournaments on home soil – including the Rocket League World Championships in Lyon – Team Vitality’s partnership with NESCAFÉ LATTE is a welcome addition as they aim to deliver new and engaging experiences for players and fans. Throughout the year, the partnership will introduce a fully digital activation, combining performance and sensory equipment to elevate experiences.

NESCAFÉ LATTE AND TEAM VITALITY: READY TO LEVEL UP

Team Vitality and NESCAFÉ LATTE are teaming up for the “Ready To Level Up” campaign, developed in collaboration with The Brand Nation agency. The campaign shines a spotlight on how NESCAFÉ LATTE, crafted for younger generations, seamlessly fits into the fast-paced world of esports. In competitive gaming, leveling up symbolises growth, skill enhancement and continuous improvement – values that resonate deeply with both players and fans seeking a boost in energy and motivation.

Through “Ready to Level Up,” Team Vitality reveals how its players naturally incorporate NESCAFÉ LATTE into their daily routines, especially during defining moments in their careers. Whether gearing up for major matches, recharging after intense competition, or celebrating victories, the drink serves as a genuine performance booster, fueling both performance and enjoyment. The campaign will feature exclusive social content capturing these moments, giving fans a closer look at the energy that drives professional esports.

Together, Team Vitality and NESCAFÉ LATTE celebrate the passion, intensity, and dedication behind every gaming session. This partnership reflects a shared ambition – to blend performance and pleasure, empowering the esports community to reach new heights.

TEAM VITALITY SUPPORTING A PREMIUM BRAND IN ESPORTS

With a global viewership of over 540 million in 2024, esports has cemented itself as a key industry for capturing the attention of younger generations. By partnering with Team Vitality, NESCAFÉ LATTE is tapping into France’s largest esports club to connect with this incredibly engaged audience and mark its official entry into the esports scene. This collaboration reflects the evolution of the esports industry, with consumer brands increasingly teaming up with esports organisations that share similar values.

By welcoming NESCAFÉ LATTE as its twelfth partner, Team Vitality reinforces its ambitions for growth and accessibility, furthering its mission to make esports more inclusive for the global gaming community.

Welcoming NESCAFÉ LATTE to Team Vitality is a fantastic development for both the club and our broader ecosystem. This partnership showcases our ability to support household names in exploring new opportunities, offering tailored solutions that engage a young, passionate audience. Together, we’ll unlock the full potential of esports as a dynamic platform for engagement and innovation for the world’s biggest brands.” said Nicolas Maurer, CEO of Team Vitality.

*Nescafé is a registered trademark of Société des Produits Nestlé S.A.

 

The post TEAM VITALITY AND NESCAFÉ LATTE PARTNER TO LAUNCH “READY TO LEVEL UP” appeared first on European Gaming Industry News.

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