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BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH

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Bettor Faster, a leading UX-led product design and development studio for iGaming, is proving that AI is more than just industry hype – it’s a source of genuine competitive advantage. With live AI deployments delivering measurable impact, from AI-generated personalised podcasts to intelligent customer service agents, Bettor Faster is demonstrating that AI is not about the future – it’s driving results now.
Following a transformative 2024, Bettor Faster is accelerating its AI-first strategy, helping operators tackle real-world challenges, from reducing content translation and localisation costs to driving down customer acquisition costs.
“Yes, AI is everywhere right now. But operators don’t need more hype – they need AI that delivers,” said Jonny Robb, CEO of Bettor Faster. “Our solutions are cutting costs, increasing retention, and streamlining operations. The operators who act now will lead the next era of iGaming – those who hesitate will be left behind. Our mission is to empower those ready to seize the opportunity but lacking the internal expertise to do so.”
Renowned for its high-performance UX solutions – such as Paddy’s Wonder Wheel and Betfair Prize Pinball – Bettor Faster has helped top-tier operators enhance player retention and engagement. Now, it is applying that same expertise to AI-driven solutions that address operators’ biggest pain points.
Among its latest innovations, Bettor Faster has developed an AI-powered translation service for a sportsbook client to accurately translate 170,000 global team and player names into previously difficult-to-translate languages, starting with Japanese, reducing the reliance on human translators. This breakthrough eliminates a major localisation challenge, enabling seamless, fully localised betting experiences at scale.
Beyond translation, Bettor Faster is using its experience with AI and automation to directly impact operators’ bottom lines. Working with a leading operator, it has embarked on a 4-month challenge to slash its Cost Per FTD by 55% using AI-generated video ads, automated PPC campaigns powered by breaking news stories, and dynamically repackaging content in 1000s of new ways to appeal to a longer tail of niche audiences.
In the fintech space, Bettor Faster has built an AI-driven podcasting service that revolutionizes financial engagement, delivering hyper-personalised, human-like investment updates tailored to individual portfolios.
“We’ve built some of the most innovative iGaming products, complex trading apps, sportsbooks, and crypto-first casinos out there,” added Robb. “Now, our AI-driven solutions are giving operators a competitive edge – not in theory, but in practice. Whether it’s AI-powered trading, player engagement, or automated translation, we’re helping our partners move from passive observers to industry leaders.”
With a growing team of 30 AI, UX/UI, and development specialists across eight countries and five time zones, Bettor Faster is actively partnering with operators in the US, UK, and Asia. Its AI-powered solutions are already delivering operational efficiencies, cost reductions, and 40% faster market deployment for iGaming and fintech clients.
“Staying competitive means embracing smarter solutions. Many businesses haven’t yet meaningfully tapped into AI and automation to solve their core challenges. Let us assess your pain points and reveal how these technologies can provide a significant advantage.” Robb concludes.
As the industry evolves at breakneck speed, the question isn’t whether to adopt AI – it’s how fast.

The post BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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