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Italy Gambling Market to Worth Over US$ 66.85 Billion By 2033 | Astute Analytica
Italy’s gambling market thrives on centuries-old cultural acceptance, driving cross-generational participation and tourism-led revenue. Digital transformation via mobile platforms and VR immersive experiences fuels growth amid rising competition and regulatory scrutiny.
As per the newest research from Astute Analytica, the Italy gambling market was valued at US$ 24.08 billion in 2024 and is expected to US$ 66.85 billion by 2033, growing at a CAGR of 12.21% during the forecast period 2025–2033.
As of March 26, 2025, Italy’s gambling market remains one of the most robust and well-established in Europe, characterized by a mature regulatory framework and significant economic contributions. The industry is poised for continued growth and modernization, driven by a combination of regulatory reforms, a strong online segment, and a culturally ingrained enthusiasm for gaming among Italians.
The Italian gambling market is highly structured, overseen by the Agenzia delle Dogane e dei Monopoli (ADM), which ensures legality, security, and consumer protection. This growth underscores the industry’s entrenched position, particularly in the digital space, where user penetration is anticipated to be 6.4% in 2025, with the number of users expected to climb to 4.3 million by 2029. The regulatory environment is a cornerstone of the industry’s stability. In 2024, Italy launched a new nine-year licensing regime for online gambling, part of a broader reorganization aimed at enhancing oversight and boosting tax revenues. This regime, effective as of late 2024, includes 50 new licenses tendered at a cost of EUR 7 million each, with operators required to pay an annual fee of 3% of their Gross Gaming Revenue (GGR) net of taxes and invest 0.2% of GGR in responsible gaming initiatives. This overhaul, building on the extension of licenses to December 31, 2024, under the 2023 Budget Law, reflects Italy’s commitment to maintaining a controlled yet lucrative market. Phase 2 of these reforms, set for 2025, will address land-based gambling and potentially revise the 2019 Dignity Decree’s advertising ban, signaling adaptability to market needs.
The online segment, including sports betting and casino games, dominates revenue streams, with sports betting—particularly soccer—remaining a cultural and economic powerhouse in the Italy’s gambling market. Operators like Lottomatica, Sisal, and Snai lead the market, benefiting from a transparent concession-based system that welcomes both domestic and foreign players. The ADM’s efforts to combat illegal gambling, such as blocking over 9,800 unlicensed sites in 2023, further solidify the regulated market’s strength, though a significant black market persists, estimated at EUR 25 billion annually.
Key Findings in Italy Gambling Market
| Market Forecast (2033) | US$ 66.85 billion |
| CAGR | 12.21% |
| By Type | Casino (46.48%) |
| By Channel | Offline (56.60%) |
| By Payment Method | Credit Card & Debit Card (43.73%) |
| By End Users | Gambling Enthusiasts (63.80%) |
| Top Drivers |
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| Top Trends |
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| Top Challenges |
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Regulatory Developments And Licensing Framework Transforming Italy Gambling Market Structure
Regulatory policies anchor the Italy gambling market, blending economic opportunity with consumer safeguards. In 2006, the Italian Parliament enacted Law 266, clarifying licensing rules that catalyzed an influx of 320 authorized operators by 2008. Measures to ensure fair play included employing 2,100 compliance inspectors by 2011, just as online gambling legislation took shape. That same year, 83% of prospective digital operators aligned with updated statutes, and 6,000 enforcement actions followed against unlicensed entities by 2015. Official estimates in 2020 indicated gambling-related revenue equaled 0.72% of GDP, reinforcing how legalized frameworks stabilized the industry. The AAMS transitioned into the ADM, standardizing oversight while raising licensing fees to 250,000 EUR per approved applicant by 2022. Thorough inspections reached 1,200 site checks monthly, while 12 specialized courts resolved gambling disputes. Self-exclusion measures expanded to 85,000 registered users by 2023, in parallel with 15 fresh legislative reforms streamlining operator advertising.
Licensing fosters accountability, a fact underscored by 14,000 individuals supporting ADM’s nationwide monitoring efforts in the Italy’s gambling market. Public trust soared, as 87% of Italian bettors recognized the significance of authorized seals. Responsible gambling gained traction, with 50 million EUR channeled annually into awareness programs and 7 public-private partnerships funding addiction research. Operators maintained stringent practices, reflected in 12,000 monthly age-verification checks. By 2025, 92% of all gambling revenue is forecast to emerge from licensed channels, shaped by stable rules and balanced incentives. Local governments projected 11 billion EUR in gambling taxes funneling into social programs. Meanwhile, renewal rates topped 90%, aided by rigorous data protection that capped fraud at 0.018% per thousand card transactions. Five upcoming bills aim to bolster consumer privacy, refine sports marketing, require heftier operator bonds, and integrate advanced tech solutions. Altogether, 850 licensed operators remain pillars of this regulated ecosystem, sustaining consistent economic and social benefits.
Analyzing Online Sector Growth And Evolving Consumer Behavior In Italy
Online wagering reshaped Italy’s gambling market, propelled by robust connectivity and changing lifestyles. By 2015, roughly 8.5 million adults explored web-based betting, climbing to 12.2 million by 2019. Widespread smartphone usage accelerated this transition, with mobile app engagement rising to 71%. As of 2023, Italy recorded 2.6 million monthly mobile-first bettors, many favoring real-time sports odds where 64% of bets occurred in-play. Sign-up bonuses drove 1 in 3 new users, while credit and debit cards dominated 43.73% of payments thanks to speed and convenience. Market watchers estimated 18.3% of the country’s total gambling activities shifted online, aided by the entry of 47 virtual operators between 2020 and 2023. Intensified competition, combined with a minuscule 0.018 fraud rate per thousand card transactions, preserved consumer trust.
Platform innovations are equally influential in the gambling market. Around 74% of bettors prefer portals offering live match streaming, and 60% of these sites employ data analytics to help refine user choices. Loyalty clubs reached 980,000 active memberships, signifying how personalized bonuses entice players to remain. Virtual reality casinos rose by 37% in 2024, attracting users craving immersive experiences. Payment integration continues advancing, with 85% of Italy’s online gambling sites accepting instant transfers. E-wallets are projected to outpace prepaid vouchers by 2025 as digital readiness grows. Furthermore, 7% of operator revenue funds analytics that support tailored marketing. Roughly 28% of new accounts originate via influencer or affiliate links, underlining effective brand awareness strategies. These evolving preferences and technological capabilities indicate strong momentum. Observers anticipate further 5.5% annual growth as broadband penetration intensifies, fueling a progressively adaptable online ecosystem.
Offline Gambling Significance And Social Dimensions Driving High Demand Nationwide
Despite digital expansion, land-based venues sustain a crucial role in the Italy gambling market, reflecting local traditions. In 2023, 3,800 licensed betting shops provided a comprehensive footprint from metropolitan centers to rural areas, accommodating broad player demographics. Gaming arcades recorded 7.5 million walk-ins during the first half of the year, reaffirming the enduring appeal of in-person experiences. Multifunctional betting cafés, now totaling 1,200, processed up to 180 wagers daily during peak sporting events. Traditional lottery stands—6,500 strong—captured loyal weekly participants seeking the tangibility of paper tickets. Observers note that 65% of surveyed bettors cite camaraderie and live interaction as prime reasons they prefer offline options. Moreover, 83% of these establishments integrate digital terminals to attract younger populations without losing the communal spirit.
Social engagement underscores offline resiliency. Approximately 2,300 patrons frequent top-tier venues daily, drawn by real-time sports broadcasts and celebratory atmospheres in the gambling market. Arcades reported a 26% revenue climb after adopting loyalty e-cards in 2022, while local bookmakers attach promotions to 72% of Serie A matches. Age data indicates players aged 35 to 55 sustain the bulk of foot traffic, demonstrating gambling’s intergenerational acceptance. Growth projections suggest a 1.2% yearly increase for physical gaming, modest yet reliable compared to digital’s boom. Around 38% of bettors appreciate tangible betting slips and immediate pay-outs, reinforcing in-person trust. On average, players linger 2.3 hours at offline establishments, nurtured by personal contact and prompt staff assistance. The synergy between tradition and technology ensures offline shops remain a resilient counterpart to Italy’s flourishing online realm.
Casino Segment Leadership Hospitality Trends Shaping Revenue Dominance In Italy
Casinos continually command significant market share, merging Italy’s gambling market heritage with modern entertainment. By 2025, the country hosts 42 licensed casinos, which recorded 9.2 million gaming sessions in 2024 alone. Over 14,000 employees, including multilingual croupiers and concierge staff, sustain robust operations in famed locales like Venice, Sanremo, and Campione d’Italia. Member programs have expanded to 95,000 VIP registrations, illustrating strong loyalty. Some properties feature over 200 slot machines and 20 card tables, while refined dining precincts and stage shows create immersive vacation packages. Partnerships with 200 tour operators mean 2.1 million annual visitors integrate casino stops with cultural itineraries. Rigorous oversight includes up to 3 audits per venue per year, preserving fair play. Collectively, top-tier attractions see around 2,300 guests daily.
Hospitality integration remains pivotal. Five-star resorts linked to casinos now offer 960 premium rooms, appealing to visitors seeking a holistic stay. High-value patrons often spend over €2,400 per session, a factor that enlarges operator profit margins in the gambling market. Favorable regulation cements trust, enabling an 88% retention rate among these luxurious segments. Seasonal promotions—during Easter or Christmas—yield about 28% of monthly revenues. Around 60% of customers cite local cuisine as an integral part of their casino experience, demonstrating how gourmet traditions intersect with gaming. Surveys reveal four of five foreign tourists prefer Italian casinos to other European alternatives, crediting ambiance and diversified entertainment. Government data pinpoints 2.3 billion EUR in annual Gross Gaming Revenue for this segment. Experts forecast 3.2% annual growth over the next three years, supported by synergy between heritage, leisure, and technology-driven refinements.
Games Payment Preferences And Technological Advancements Boosting Italy Gambling Growth
A versatile array of games, payment methods, and emerging technologies propels Italy’s gambling market forward. Slot machines still generate about half of overall gambling earnings, reflecting longstanding popularity. Poker maintains a strong following, evidence being 620 annual tournaments that attract domestic and international players. Sports betting thrives on football fervor, with over 2,000 matches each year influencing real-time wagers. Credit and debit cards process 43.73% of transactions, leveraging a 57.9% adoption rate of credit cards among adults. Card security remains commendable, with only 0.018 incidents of fraud per thousand transactions. Meanwhile, nearly 9.7 billion card-based transactions were documented in 2024 across multiple sectors, underscoring Italians’ digital-savvy habits. Around 74% of leading operators offer mobile-responsive interfaces, engaging a user base that prioritizes flexible, on-the-go fun.
Continuous tech improvements have spurred new horizons in the gambling market. Approximately 37% of gamblers explored virtual reality options in 2024, captivated by immersive 3D experiences. E-wallet use reached 19% by late 2024, rapidly advancing toward surpassing prepaid vouchers. Some 85% of licensed platforms now accept near-instant bank transfers, reflecting consumer expectations for swift deposits and withdrawals. Mobile apps featuring live dealer streaming abound, with 60% offering real-time croupier interactions to replicate a land-based ambiance. Analytics budgets rose by 16% among top operators as they capitalize on user data for personalized promotions. Experts report that 28% of sign-ups originate through affiliate or influencer endorsements, spotlighting digital marketing’s influence. Industry forecasts project further expansion, with 46% of gamblers anticipating heightened “gamification” features in upcoming offerings. This blend of dynamic payment preferences, advanced platforms, and evolving gameplay ensures Italy continues to spearhead innovation in Europe’s gambling sphere.
Tourism Influence And Overall Economic Impact On Italy Gambling Market
Tourism remains integral to Italy’s gambling market, as visitors often link sightseeing with gaming pursuits. In 2023, around 7.6 million international arrivals included at least one casino stop, each allocating an average gaming budget nearing 340 euros. Approximately 200 travel agencies package gaming with cultural site tours, and 2.1 million specialized city excursions revolve specifically around gambling hotspots. Prime locales like Milan, Rome, and Venice see nearly 68% of foreign guests trying at least one bet. Cross-border day trips also boost consistent demand. Taxes contributed by legalized gambling climbed to 11 billion EUR in 2024, funding social and infrastructural programs. Five-star resorts offer 960 rooms tied to casino complexes, generating thousands of hospitality jobs and further deepening local economies.
Indirect benefits spread widely. Roughly 23,000 hospitality workers underwent cross-training for gaming-related services, streamlining synergy between hotels and casinos. Surveys in the gambling market indicate 3 in 5 visitors purchase local items following gambling activities, underscoring tourism’s spillover effect. Average stays among these travelers extend to 4.5 days, exceeding the duration of non-wagering tourists. More than 200 provincial locales capitalize on gaming foot traffic, boosting short-term accommodation bookings by 19% during marquee casino events.
Italy Gambling Market Major Players:
- Bet365
- Lottomatica
- Sisal Group
- Eurobet
- Skybetting & Company
- Snai
- Other Prominent Players
Key Segmentation:
By Type
- Sports
- Fixed Odds Sports Betting
- Pari-Mutuel Betting (Horse and Dog racing)
- In-Play/Live Betting
- Exchange Betting
- Spread Betting
- Others
- Casino
- Blackjack
- Baccarat
- Teen Patti
- Three Card Poker
- Four card poker
- Red Dog
- Others
- Lottery Games
- Scratch-offs
- Bingo
- Keno
- Electronic Gaming Machines
- Others
By Channel Type
- Offline
- Casinos
- Betting shops/halls
- Arcades
- Bookmakers
- Online
- Virtual Game
By Payment Method
- Credit and debit cards
- E-wallets
- Prepaid cards and Vouchers
- Bank Transfers
- Cryptocurrencies
- Others
By End User
- Gambling Enthusiast
- Dabblers
- Others
The post Italy Gambling Market to Worth Over US$ 66.85 Billion By 2033 | Astute Analytica appeared first on European Gaming Industry News.
Online poker’s not the sleepy mix of static cash tables and rinse-repeat tourney grids it used to be. Business Wire predicts that by 2030, the market will hit $11.4 billion, fuelled by cross-platform play and new competitive formats. But here’s the catch: growth brings noise. And in 2025, grabbing attention is only half the game — keeping it has become just as critical. And we all know that retention is the table you can’t afford to fold.
Over the recent years, gamification has turned into one of poker’s strongest retention plays. When it’s done right, it keeps players around, sparks repeat visits, and forges loyalty. They come back tomorrow, next week, next month — and your competitors can’t pry them away. The idea sounds simple enough — weave in game-style mechanics to make poker richer and more engaging, without killing the skill game underneath.
EvenBet Gaming’s research breaks it into three targets:
- Give players more reasons to return.
- Make onboarding smooth and rewarding.
- Build loyalty with experiences that feel personal, competitive, and worth bragging about.
Churn burns profit. Gamification done right is an infrastructure that breeds loyalty. Done wrong? You’re just another site with flashing badges that no one cares about.
Gamification, Not Gamblification
Before diving into mechanics, it is important to set one thing straight. Gamification boosts engagement — leaderboards that show you who’s climbing, missions that push you to try new formats, achievement badges you actually want to unlock. It challenges players, rewards skill, and deepens the game. “Gamblification” is where it all turns sour. That’s when mechanics push for profit at the expense of player wellbeing — pressure-loop rewards, unclear payout systems, anything designed to keep people clicking long after the fun’s gone. These tactics can backfire, invite regulatory attention, and eat away at players’ trust.
Gamification should make the player-platform bond stronger. It’s open, skill-focused, and it stays within responsible-gaming boundaries. Otherwise, you’re just playing short-term roulette with your long-term survival.
Core Gamification Mechanics in Poker
Here’s the thing — gamification works best when it’s layered, not just thrown on top of the existing game. You’ve still got poker at the centre, but now there’s more to play for. EvenBet Gaming’s toolkit has a bit of everything, with a mix of proven features that operators need to keep players active and returning.
Leaderboards
People like to see where they stand, and a good leaderboard hits that primal “beat the other guy” instinct. Doesn’t matter if it’s hands played, rake pulled, or weird challenges only five people care about. Timeframes can be daily, weekly, or monthly, ensuring fresh challenges and preventing leaderboard fatigue. Players stick around to climb, rivals get personal, and your community gets tighter.
To avoid burnout and excessive gamblification, EvenBet’s customer success department doesn’t recommend creating only leaderboards based on pure game volume. As a flexible tool, leaderboards have a better use for boosting attention to specific game or tournament types (for example, hands played in 5-card Omaha), creating targeted demand.
Missions, Quests, and Challenges
Give a player a target and they’ll chase it. Win with pocket sevens, log 50 games, or try that Sunday knockout tourney — whatever keeps them moving. Segment it: beginners get gentle ramps; grinders chase big targets. Toss in tickets, cash, or even just brag-worthy status bumps — and suddenly, casual play has a storyline. This meta-layer adds structure to casual play, nudging players into consistent engagement.
“Different mission types work specifically on various segments of a poker room audience”, explains Nikita Golodaev, Business Account Manager at EvenBet Gaming. “For example, guided missions targeted to explore poker room features and game types keep new players on the platform and decrease early churn. Soft streaks (3-5 days) encourage regular sessions without burnout”.
Achievements and Badges
First win, first deep run, first time they actually fold kings preflop — badges give players proof they’re climbing. Badges make progress visible, they’re milestones and conversation starters. This visual recognition encourages players to develop their skills and makes long-term goals more tangible.
Progressive Systems
Experience points (XP) and rakeback have always been staples in poker loyalty systems. They’re poker loyalty basics. EvenBet’s Progressive Rakeback with a tiered, time-limited structure turns the game into a race — 6 tiers from Aluminium all the way up to Platinum. Every tier gives you a little more, but fall behind — and you drop. The gamified progression adds urgency, encouraging regular play to maintain or advance the level.
According to Nikita Golodaev, clear and balanced progressive systems work best for projects with an existing core of regular mid-core players: they are already investing significant time into the game and are still tempted by rewards provided in the progressive tracks, unlike VIP and high-stakes players who are more interested in recognition of their status.
Put it together, and you’ve got a cycle: play, check your rank, tick missions, unlock the badge, check the board, eye the next tier. And then do it again tomorrow. It’s sustained engagement without sacrificing poker’s competitive core.
Advanced Applications — Tournaments and Hybrid Formats
Think of tournaments not as one-off events, but as frameworks. They aren’t just a product — they’re an engagement machine. You can hang all sorts of engagement hooks on them — the kind that keep players checking in and keep them motivated from registration to the final hand. Layer in gamification, and you have a retention funnel operators dream about.
Formats with a Twist
EvenBet’s flexible setup allows operators to launch virtually any format: high-GTD marathons, Spin&Go sprints with random multipliers, quick-fire Sit & Gos for casuals, and velvet-rope VIP tables for the whales. Add Mystery Bounty, Progressive Knockout, or Multi-flight qualifiers, and you’ve got unpredictability on tap. Which means the game always stays interesting.
Linking Tournaments to Gamification Layers
Hybrid play is where tournaments meet missions, leaderboards, and badges:
- “Climb the Ladder” challenges that pay points for each event played.
- Leaderboards stretching over weeks and sparking long grinds.
- Achievements for milestones like “Final Table Three Times in a Week” or “Knock Out 10 Players in a PKO.”
This crossover keeps casual players chasing goals and competitive players grinding for prestige — all while strengthening retention loops. When you nail it, tournaments become recurring, gamified events that handle acquisition, retention, and loyalty in one package.
Why It Works for Operators
Gamification in online poker is not just a UX add-on — it moves numbers if done properly.
- Retention and monetisation: longer sessions, more logins, bigger rake, and better LTV. Plus, new players convert faster when there’s a mission to chase.
- Skill development: challenges teach strategy, confidence, and adaptability without feeling like homework.
- Audience segmentation: freerolls for newbies, high-stakes bounties for veterans. You serve each player just the right challenge without losing focus.
Risks and Implementation Challenges
Gamification’s upside is clear — but mess it up, and it quickly becomes a liability. When these risks are managed, gamification pays off big time. Treat it with respect and care like a strategy, not a shortcut or gimmick.
Over-Gamification
Stack too many overlapping mechanics, and the gaming experience turns into a mess. Players get overwhelmed, quit the game altogether, or even fall into unhealthy patterns. The balance is in adding enough variety to motivate, without creating constant pressure to act. It’s a fine line between motivation and overload.
Regulatory Compliance
Operating inside responsible gaming guidelines is a must. Rewards should be transparent, achievable, and not designed to exploit compulsive tendencies. As noted by Dmitry Starostenkov, regulators are increasingly wary of features that blur the lines between skill-building and pushing players too hard.
Technical Complexity
Integration has to be smooth. If missions lag, leaderboards glitch, progression breaks, or interfere with core poker gameplay, this erodes trust. EvenBet’s modular system gives control, but operators still need rigorous testing, UX tweaks, and performance checks.
Building Gamification That Lasts
When done right, gamification in online poker isn’t just bells and whistles. It’s a full-on retention driver. Mix leaderboards, missions, badges, and tiered rewards right into the core game, and you create a cycle that hooks players, grows skill, and boosts revenue.
The winning formula is balance: enough variety to keep things fresh. Clarity so players aren’t guessing. Responsibility so the game stays ethical. Data-driven personalisation ensures that every segment — from first-timers to VIP grinders — finds a reason to return.
Our research at EvenBet Gaming is clear: sustainable gamification is a long game. Set measurable goals and transparent rewards, enhance the poker spirit — never overshadow it. Attention is the rarest currency these days. Platforms that get this balance don’t just hold players — they win the loyalty battle.
The post Why Gamification Is Reshaping Online Poker appeared first on European Gaming Industry News.
SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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