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Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich
The newly released film highlights Uri Poliavich, the visionary founder and CEO of Soft2Bet, and his team’s unwavering commitment to philanthropy, social impact and building disruptive technologies in highly competitive markets
Film link https://www.reuters.com/plus/the-yael-foundation-a-commitment-to-culture-and-innovation
Today, Soft2Bet, a leading force in iGaming, released an exclusive film spotlighting the inspiring eight-year journey of its founder and CEO, Uri Poliavich, alongside his team of industry pioneers. The film offers a compelling look at their vision and the innovative path shaping the company’s future, uncovering how Poliavich drives business success while championing education and philanthropic community initiatives.
This exclusive glimpse into Poliavich’s story underscores his philosophy that “charity drives business,” demonstrating how purpose, ambition, and innovation can transcend corporate success to create a meaningful impact on communities globally.
Uri Poliavich, Founder and CEO of Soft2Bet, remarked: “I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”
More than eight years ago, Soft2Bet launched in a small office, starting a journey that evolved into an international company with a state-of-the-art Maltese headquarters. What began as a B2C brand built on third-party solutions quickly transformed into a global B2C and B2B business, developing its own technology. Today, Soft2Bet holds leading positions in key markets, operates top-tier brands, and boasts more than 16 licenses.
This journey reflects the company’s DNA of innovation, platform development, and motivational engineering. These principles have shaped the creation of its Motivational Engineering Gaming Application (MEGA), a gamification solution redefining entertainment in the gambling industry.
Hungry for Change, Built to Lead
Reflecting on his origins, Poliavich discusses how his upbringing in Soviet Ukraine instilled a hunger to improve his trajectory, not only for his family but for the iGaming industry. His drive to create a meaningful impact has shaped Soft2Bet’s mission of integrating innovation with purpose and improving how end users experience gaming. His vision continues to develop talent and set new benchmarks across the company.
Uri Poliavich, Founder and CEO of Soft2Bet, stated: “In the last couple of years, we’ve been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”
This dedication to constant improvement powered the creation of MEGA and enabled operators to enhance engagement, customer retention, and user experience through data-driven insights and quality gaming content. Today, Soft2Bet’s leading turnkey solutions operate across the most active markets, pioneering offerings to revolutionize the iGaming space and bridge diverse industries.
Driving Business Through Purposeful Giving
Poliavich demonstrates how passion and an open mindset can transform the reach of entrepreneurship into philanthropic efforts. In 2020, Poliavich founded The Yael Foundation, an organization inspired by his wife that would soon fuel his business endeavours.
The foundation, which focuses on boosting access to education in Jewish communities, supports more than 85 educational projects, kindergartens, Sunday schools, and special education initiatives across 37 countries. Since launching, the foundation has impacted more than 13,500 children worldwide exemplifying Poliavich and the company’s commitment to creating meaningful change.
Soft2Bet expands its vision with Soft2Bet Invest, a $50M innovation fund supporting entrepreneurs in iGaming and casual gaming. The fund targets growth-stage and mature companies using advanced technologies, including casual gaming concepts, AI, traffic differentiators, and user experience innovations. These initiatives demonstrate the company’s commitment to advancing gaming innovation and social responsibility.
The post Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich appeared first on European Gaming Industry News.

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Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards
Paysecure has been named Best Online Payment Service 2025 at SiGMA Americas Awards, held during the opening night of the SiGMA Americas event at the Transamerica Expo Center in São Paulo.
The awards ceremony, hosted by BetConstruct and held on April 7th, brought together leading names in the iGaming, fintech, and digital payments industries to celebrate excellence and innovation. The Best Online Payment Service award, presented in association with Megaposta, recognized companies offering outstanding online payment infrastructure. Paysecure was selected among strong contenders including Online IPS, Nuvei, Payment.Center, and Payku.
Paysecure’s solutions include its unified payments hub, designed to simplify operations for merchants in various sectors, Host-2-Host integrations, cashier services, and plug-in modules for seamless deployment on external platforms. With PCI DSS certification, a focus on 360-degree user trust, and advanced tech capabilities, Paysecure empowers merchants to optimize their payment operations with full control and transparency.
“This award is a testament to our mission: delivering payment technology that is smart, secure, and scalable”, said Viktoriia Degtiarova, Co-founder and CCO of Paysecure, who attended the ceremony alongside Sridhar Sethuraman, Co-founder and COO.
“It’s an incredible honor to be recognized at SiGMA Americas, especially amongst such outstanding peers.”
This year, Paysecure exhibited at Booth N115, showcasing its orchestration platform, global PSP coverage, and market-specific solutions tailored for LATAM and beyond. To learn more about Paysecure and its payment orchestration platform, contact the team at: paysecure.net/contact-us/
The post Paysecure wins “Best Online Payment Service 2025” at SiGMA Americas Awards appeared first on European Gaming Industry News.
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ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
Two $110,000+ Montenegro packages available during ACR Poker’s Main Satellite on Sunday, April 27th
The next chapter of ACR Poker’s High Stakes Adventure is taking shape. Two players are set to win their way to stunning Montenegro in Southeast Europe to compete against top poker pros and high stakes legends for huge prizes during the prestigious Super High Roller Series, scheduled for May 13th to 27th.
Through ACR Poker’s Main Satellite on Sunday, April 27th at 2:05pm ET, the High Stakes Adventure: Montenegro is guaranteeing two all-inclusive packages, each covering $110,000 in tournament buy-ins / entry fees, plus added business-class airfare, and a 5-night stay at the luxurious Maestral Resort & Casino.
“The High Stakes Adventure is all about creating opportunities for players to escape the ordinary and play alongside poker’s elite in incredible destinations,” said ACR Pro Chris Moneymaker. “I can still feel the energy from my deep run in Montenegro last year, and I’ve got a good feeling this event is going to be just as unforgettable. If you missed your chance to win a South Korea package earlier this year, this is your chance to get in the game.”
Moneymaker is no stranger to the high-stakes scene in Montenegro, having won last year’s Triton Poker Super High Roller Series $25,000 buy-in event for $903,000. Meanwhile, fellow ACR Pro Nacho Barbero also made waves this year during the Triton Poker Super High Roller Series Jeju, finishing 7th in the $100,000 buy-in Main Event, earning $946,000, plus cashing in four other events.
The High Stakes Adventure: Montenegro package winners will have the flexibility to split their $110,000 buy-in budget across multiple events or go all-in on a single high-stakes tourney. Off the felt, players can look forward to exploring Montenegro’s rich history, stunning landscapes and vibrant culture.
This latest satellite follows the success of ACR Poker’s High Stakes Adventure: South Korea earlier this year, where two $110,000 packages were awarded to players for the Super High Roller Series Jeju. Players looking to follow in their footsteps and compete for the Montenegro packages can buy into the Main Satellite for $2,650 or qualify for less through satellites running on ACR Poker this month.
For more details on the High Stakes Adventure: Montenegro, visit the promo page at ACRPoker.eu.
The post ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES appeared first on European Gaming Industry News.
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BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets
BetBrothers announced the launch of its affiliate marketing platform, dedicated to providing detailed information and analysis of regulated sports betting operators. With the core mission of “Connecting Players with Safer Bets,” it will focus on developing and managing affiliate websites within regulated markets, starting with Spain and Greece.
BetBrothers sets itself apart by partnering exclusively with operators who hold valid licenses within these jurisdictions. This strategy ensures full compliance and promotes a safer betting environment for players.
“Licensing isn’t just a checkbox for us. It’s a baseline. By working only with licensed partners in each market, we not only ensure compliance. We’re taking an active role in promoting a safer betting environment and a player-friendly iGaming ecosystem,” said Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “We are confident that this dedicated approach will resonate with both players and operators who value fair play and responsible experience.”
The platform is founded and managed by a team of seasoned professionals with deep expertise in sports betting, affiliate marketing, and product development. The team behind BetBrothers has 25 years of combined experience in the industry.
BetBrothers content strategy is centered around providing players with clear and reliable insights in sports betting operators and their offerings. The team aims to become a compass for players, guiding them towards betting options offered by reputable and licensed brands. This player-first approach prioritizes user safety and promotes sports betting as an enjoyable form of entertainment.
Imbergamo added, “We established BetBrothers with a clear vision. To build a trustworthy bridge between players seeking entertainment and operators committed to the highest standards of user safety and regulation. We believe that the future of affiliate marketing in this industry lies in responsibility, transparency, and a commitment to safer betting experience.”
BetBrothers adopts a strong product-centric approach. The brand’s strategy goes beyond typical formats, building features and content that are engaging and useful for the players. This commitment to product innovation aims to significantly improve the user experience and offer more than just basic operator reviews. In addition to editorials, BetBrothers will also incorporate user-generated content to highlight real player experiences. This blend of expert-driven analysis and player feedback will provide a more well-rounded view of the betting market.
The brand aims to become an authority for responsible affiliate marketing. Offering valuable resources for players to help them make informed choices while delivering high-quality, compliant traffic to its operator partners. BetBrothers team plans a steady expansion into other regulated markets in the near future.
About BetBrothers:
BetBrothers is an affiliate marketing platform operating in the sports betting industry. Founded by seasoned industry professionals, its core mission is “Connecting Players with Safer Bets.” The platform builds and manages affiliate websites that exclusively promote licensed operators within regulated markets. BetBrothers is committed to responsible gambling, transparency, compliance, and creating a safer online betting environment for players.
The post BetBrothers Introduces Platform Dedicated to Safer Betting in Regulated Markets appeared first on European Gaming Industry News.
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