Latest News
Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich
The newly released film highlights Uri Poliavich, the visionary founder and CEO of Soft2Bet, and his team’s unwavering commitment to philanthropy, social impact and building disruptive technologies in highly competitive markets.
Today, Soft2Bet, a leading force in iGaming, released an exclusive film spotlighting the inspiring eight-year journey of its founder and CEO, Uri Poliavich, alongside his team of industry pioneers. The film offers a compelling look at their vision and the innovative path shaping the company’s future, uncovering how Poliavich drives business success while championing education and philanthropic community initiatives.
This exclusive glimpse into Poliavich’s story underscores his philosophy that “charity drives business,” demonstrating how purpose, ambition, and innovation can transcend corporate success to create a meaningful impact on communities globally.
Uri Poliavich, Founder and CEO of Soft2Bet, remarked: “I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”
More than eight years ago, Soft2Bet launched in a small office, starting a journey that evolved into an international company with a state-of-the-art Maltese headquarters. What began as a B2C brand built on third-party solutions quickly transformed into a global B2C and B2B business, developing its own technology. Today, Soft2Bet holds leading positions in key markets, operates top-tier brands, and boasts more than 16 licenses.
This journey reflects the company’s DNA of innovation, platform development, and motivational engineering. These principles have shaped the creation of its Motivational Engineering Gaming Application (MEGA), a gamification solution redefining entertainment in the gambling industry.
Hungry for Change, Built to Lead
Reflecting on his origins, Poliavich discusses how his upbringing in Soviet Ukraine instilled a hunger to improve his trajectory, not only for his family but for the iGaming industry. His drive to create a meaningful impact has shaped Soft2Bet’s mission of integrating innovation with purpose and improving how end users experience gaming. His vision continues to develop talent and set new benchmarks across the company.
Uri Poliavich, Founder and CEO of Soft2Bet, stated: “In the last couple of years, we’ve been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. By doing this, we will not only improve our market share as an operator but also acquire new customers.”
This dedication to constant improvement powered the creation of MEGA and enabled operators to enhance engagement, customer retention, and user experience through data-driven insights and quality gaming content. Today, Soft2Bet’s leading turnkey solutions operate across the most active markets, pioneering offerings to revolutionize the iGaming space and bridge diverse industries.
Driving Business Through Purposeful Giving
Poliavich demonstrates how passion and an open mindset can transform the reach of entrepreneurship into philanthropic efforts. In 2020, Poliavich founded The Yael Foundation, an organization inspired by his wife that would soon fuel his business endeavours.
The foundation, which focuses on boosting access to education in Jewish communities, supports more than 85 educational projects, kindergartens, Sunday schools, and special education initiatives across 37 countries. Since launching, the foundation has impacted more than 13,500 children worldwide exemplifying Poliavich and the company’s commitment to creating meaningful change.
Soft2Bet expands its vision with Soft2Bet Invest, a $50M innovation fund supporting entrepreneurs in iGaming and casual gaming. The fund targets growth-stage and mature companies using advanced technologies, including casual gaming concepts, AI, traffic differentiators, and user experience innovations. These initiatives demonstrate the company’s commitment to advancing gaming innovation and social responsibility.
The post Soft2Bet reflects on eight years of leadership and philanthropy in new film featuring CEO Uri Poliavich appeared first on European Gaming Industry News.
 
																	
																															Latest News
WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform
Reading Time: < 1 minute
WorldMatch has announced that its full portfolio of games is now available via Aristocrat Interactive’s aggregation platform. This landmark relationship represents a significant milestone in WorldMatch’s ongoing international expansion, and solidifies its presence in regulated markets through a collaboration with one of the industry’s most respected and innovative forces.
As part of the deal, WorldMatch’s acclaimed suite of slots, table games and instant games will be seamlessly integrated into Aristocrat Interactive’s state-of-the-art aggregation platform. This ensures that operators working with Aristocrat Interactive can now access and deliver WorldMatch’s high-performance, feature-rich titles to their players, boosting engagement and enhancing retention across key regulated territories.
“We are incredibly proud to bring our games to Aristocrat Interactive’s powerful iGaming ecosystem. Aristocrat Interactive is synonymous with excellence and innovation in gaming, and this relationship is a testament to the quality, creativity, and technical precision that define our content. We’re excited to reach new audiences and strengthen our global footprint alongside a partner that shares our vision for the future of digital entertainment,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.
WorldMatch’s games are built with a mobile-first approach, ensuring superior performance across devices and delivering immersive experiences with captivating visuals, dynamic mechanics and localised features. By joining the Aristocrat Interactive platform, WorldMatch gains a valuable distribution channel with access to leading operators and a robust, scalable infrastructure designed to support growth and regulatory compliance across multiple jurisdictions.
The post WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform appeared first on European Gaming Industry News.
Latest News
Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight
Reading Time: < 1 minute
The Belgian gaming regulator Kansspelcommissie (KSC) has issued an endorsement of a proposed legislative bill aimed at strengthening player protection and enhancing regulatory oversight over gambling in Belgium.
The draft legislation’s key provisions include a proposed weekly deposit cap of €200 ($232.85) per gambling platform, a prohibition on gambling with credit, restrictions on the number of betting licences issued to newsagents and an extension of the national gambling self-exclusion register to include bars. The bill also proposes limits on the number of slot machines permitted in bar settings.
The bill also seeks to address the regulator’s concerns about its own operational capability and staff shortages. It proposes that the regulator must have at least 10 full-time members of staff, and it would also increase the maximum number of police officers that can be seconded to the commission be from four to eight.
While the KSC has broadly endorsed the bill’s objectives, it has recommended a phased rollout for certain measures, particularly the expansion of the exclusion system, which is expected to be fully implemented by May 2026. The commission also expressed some reservations about a total ban on credit card gambling.
The post Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight appeared first on European Gaming Industry News.
Latest News
Superbet Appoints Sacha Dragic as Sole CEO
Reading Time: 2 minutes
Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.
At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.
Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.
“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.
“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”
The post Superbet Appoints Sacha Dragic as Sole CEO appeared first on European Gaming Industry News.
- 
																Latest News3 months agoLight & Wonder to Participate in the 2025 Australasian Gaming Expo 
- 
																Latest News3 months agoReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 
- 
																Latest News3 months agoGavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion 
- 
																Latest News2 months agoDuels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition. 
- 
																Latest News2 months agoBC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout 
- 
																Latest News1 month agoAnnouncement: 25th September 2025 
- 
																Latest News2 months agoNODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder 
- 
																Latest News2 months agoFlamez – A Fiery New Online Casino Contender from Ganadu 



 
    
 
											
You must be logged in to post a comment Login