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GIANTX launches Night Mrkt: a creative marketing agency for the digital generation
The global esports organisation GIANTX has officially launched Night Mrkt, a creative marketing agency designed to help brands authentically connect with Gen Z and Gen Alpha through gaming and digital culture. After months of operating behind the scenes and collaborating with brands across various industries, GIANTX is taking the next step by officially launching Night Mrkt as a strategic initiative aimed at equipping companies with the insights, tools, and campaigns needed to engage todayâs digital-first audiences.
With headquarters in London and MĂĄlaga, Night Mrkt will focus on international markets, particularly the UK, Europe and the United States. The agency is built to navigate brands through the evolving entertainment ecosystem, offering strategic consulting, digital activations, and tailored content campaigns that resonate with digitally native audiences who favour interactive experiences and online communities over traditional media.
Marketing Built for the Digital Generation
Night Mrkt is led by JosĂ© DĂaz, CEO of GIANTX, alongside Mark Carter, Director of the agency and Chief Commercial Officer of the organisation. With over 20 years of experience in gaming, esports, and digital engagement, the team is dedicated to helping brands establish an authentic presence within this rapidly growing landscape.
âWith the launch of Night Mrkt, we are bridging the gap between brands and the digital-native generations who are shaping the future of culture. Gaming is no longer a niche interestâitâs a global movement at the intersection of entertainment, music, fashion, and digital experiences. Brands that fail to engage authentically in this space risk missing out on one of the most influential and engaged audiences in the world,â said Mark Carter, Director of Night Mrkt and Chief Commercial Officer of GIANTX.
Carter also emphasised the importance of a data-driven and trend-based strategic approach: âBy leveraging our deep expertise in gaming ecosystems, cultural trends, and digital engagement, Night Mrkt delivers bespoke, insight-driven strategies that help brands navigate this dynamic space with authenticity, creativity, and impact. Weâre excited to help brands unlock the full potential of gaming and digital youth culture in ways that drive both cultural relevance and tangible business results.â
A core service of Night Mrkt is Brand Strategy Development for Engaging Gamers & Digital Youth Culture. With over 20 years of expertise at the intersection of gaming, music, fashion, and entertainment, Night Mrkt helps brands authentically connect with Gen Z and Gen Alpha. Through deep insights, audience segmentation, and cultural trend analysis, the agency crafts actionable strategies that drive meaningful engagement. From content innovation to experiential activations, Night Mrkt ensures brands seamlessly integrate into the digital-first world of gaming and youth culture.
A Booming Industry: The Future of Gaming & Digital Entertainment
The gaming industry continues to expand at an unprecedented rate. According to Statista, the global gaming market was valued at $249.6 billion in 2023 and is projected to surpass $300 billion by 2025. Furthermore, 83.1% of internet users worldwide engage with gaming in some form, whether by playing or consuming related content.
While Night Mrkt primarily focuses on brands looking to enter the gaming and esports space, the agency also works across multiple industries, including fashion, technology, film, hardware, automotive, and food & beverage. Its client portfolio already includes JD Sports, Agon by AOC, EWC, and Universal Pictures, among others.
The agency will also work closely with GIANTX, the global esports organisation, to develop innovative content and activations, leveraging GIANTXâs expertise and influence in the esports ecosystem.
With Night Mrkt, GIANTX reinforces its commitment to helping brands navigate the evolving digital entertainment landscape, offering a deep understanding of the gaming industry and a strategic approach to reaching the next generation of consumers.
The post GIANTX launches Night Mrkt: a creative marketing agency for the digital generation appeared first on European Gaming Industry News.

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TaDa Gaming Releases Lucky Jaguar 2
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TaDa Gaming has released its latest slot Lucky Jaguar 2. This time, the Colourful Jaguar Wild is joined by a Gold Jaguar Wild to ramp up the wins with multiple multipliers, stunning graphics and a humorous soundtrack, alongside the original Lock & Respin bonus game feature.
Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gemâs DAU figures within one month. Retention increased by 50%+; session length by nearly 30%; and increased rounds played up 20%, with figures still rising.
Based on this positive reception to the original release and localised for new markets, sequel Lucky Jaguar 2 will take players back to the Aztec Empire in this three rows, three reels and five fixed play lines slot; but this time for 10,000x max win and a Gold Jaguar Wild who can both trigger the bonus game with its Lock & Respin feature and deliver extra bonus multipliers to the win when he appears on Reel Two.
Laden with Aztec symbols from jewellery to artefacts, before each Lucky Jaguar 2 game starts one symbol is randomly chosen. When the bonus game triggers, only that selected symbol, the Gold or the Colourful Jaguar Wilds or empty positions will spin out. Each winning spin will lock the symbols into place and spin again until the grid is filled or there are no more winning combinations.
The Colourful Jaguar Wild can substitute for any symbol and add a multiplier to winning paylines ranging in value from 0.5x, 1x, 2x, 3x, 5x, 8x, 10x, 15x, 20x, 30x to a legendary 50x the base bet.
When multiple Jaguar Wilds appear, all the multiplied paylines are added together taking the win potential to mega levels. Plus, when all symbols on the reels match in a winning combination, a random multiplier bonus of 2x, 3x, 5x or 10x the win is awarded.
The Gold Jaguar Wild carries a random multiplier which can include 2x, 3x and 5x. In addition to triggering the Bonus Lock & Respin game, when he appears on a winning payline all wins, including Jaguar Wild Bonuses, will be multiplied for truly legendary payout potential.
For players who like to push their lucky chances, the Extra Bets feature will increase the number of Wilds appearing and double the chance of triggering the Bonus game, enhancing the win potential with a max bet of 300 and intensifying the excitement.
Sean Liu, Head of Product Management at TaDa Gaming, said: âUsing our âGlobal Core Mechanics, Localised Contentâ strategy ensured that Lucky Jaguar 2 builds on the success of the original slot whilst adding in generous extra multiplier bonuses in a mid-volatility game. The design team also had some fun giving the Jaguar a bigger personality and enhancing the soundtrack for more experiential gaming. We are confident this is going to be another hit release.â
The post TaDa Gaming Releases Lucky Jaguar 2 appeared first on European Gaming Industry News.
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Swedish Government Proposes a New Ban on Gambling on Credit
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The Swedish government has proposed a new expanded ban on gambling on credit.
By preventing gambling from being financed with credit, the government wants to reduce the risk of over-indebtedness and protect consumers from ending up in financial difficulties.
The governmentâs proposal means that licensees and gaming agents will not be allowed to allow or participate in the financing of gambling with credit. This means that the current credit ban will be expanded to include, among other things, that licensees and gaming agents will not be allowed to:
âą Enable players to enter into credit agreements with other parties when purchasing games, for example by linking to credit providers in connection with online gaming.
âą Accept gambling bets if they know that the player is financing the bet, or their gambling in general, with a credit.
âą Accept credit card payments if it is immediately apparent at the time of purchase that the payment is a credit card payment. This should apply both online and in-store.
The new rules are proposed to come into force on April 1, 2026.
The post Swedish Government Proposes a New Ban on Gambling on Credit appeared first on European Gaming Industry News.
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From Cost Center to Growth Driver: Rethinking Geolocation in a Regulated World
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In a fragmented and fast-evolving regulatory landscape, geolocation has become a critical pillar of compliance, fraud prevention, and operational strategy. But as new formats like sweepstakes, prediction markets, and DFS+ gain traction, and new global markets opening up, operators face increasing pressure to adopt location solutions that are not just accurate, but adaptive.
Ron Braunfeld, Chief Revenue Officer at Xpoint, shares his perspective on how operators can navigate this complex ecosystem, what trends are shaping demand, and how early client feedback has helped define a smarter approach to geo-compliance.
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In a market crowded with both low-cost entrants and premium vendors, how should operators navigate the geolocation landscape to ensure they get the best solution for them?
Operators should look beyond sticker price and evaluate geolocation providers on overall value and risk mitigation. Itâs easy to be tempted by bare-bones, bargain offerings that perform only basic location checks, but those can leave compliance gaps or blind spots. In contrast, premium solutions tend to bundle critical features like fraud detection, high uptime, and real-time support as standard features, turning geolocation from a mere checkbox into a comprehensive compliance tool.
Operators should select a partner that scales with their business. For example, a startup might start with a usage-based plan and expand as it grows, while a large multi-state operator should see volume-based discounts. In short, the best approach is to weigh long-term reliability and capability over rock-bottom cost, ensuring the geolocation service can prevent costly missteps and even unlock useful insights, not just verify a location.
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Which verticals or regions have shown the biggest, unexpected appetite for precise location verification?
One surprising vertical has been daily fantasy sports (DFS). Initially, DFS platforms werenât under the same strict state-by-state regulations as sportsbooks or online casinos, so many assumed theyâd take a minimal compliance approach. Instead, as DFS grew, operators became highly proactive. Mature DFS companies began demanding the same level of precision and fraud resistance as regulated betting operators, recognizing that even a small number of out-of-state users slipping through could pose serious legal and reputational risksâ.
Another unexpectedly hungry segment is sweepstakes and skill-gaming platforms. These businesses occupy a gray area in terms of gambling law â sweepstakes-based casinos or prize games arenât clearly âgamblingâ in the traditional sense. With legal scrutiny mounting, states are already debating whether sweepstakes constitute gambling, proactive operators have implemented precise geolocation controls. Some have even asked providers for state-by-state geofencing to ensure they donât inadvertently allow play from jurisdictions that might challenge their modelâ. Itâs essentially anticipating regulation. By acting as if they are regulated and rigorously geofencing where users can participate, they demonstrate a commitment to operating above board. It shows that across the board, from fantasy sports to sweepstakes games, the industry increasingly views precise location tech not just as a legal hurdle, but as a foundation for a trustworthy, scalable operation.
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Which upcoming innovations or market trends do you expect will have the biggest impact on geo-compliance demand over the next two years?
Several forces are converging to reshape the future of geo-compliance. Geolocation is becoming deeply integrated into the broader security and personalization stack. The most forward-thinking operators are starting to link location intelligence with fraud prevention, responsible gaming, and even targeted marketing. In the next two years, the biggest differentiators wonât just be accuracy or uptime, they will be the ability to power multiple use cases from a single, trusted location platform.
Meanwhile, global market expansion is driving both scale and complexity. Jurisdictions such as Brazil and the UAE are rolling out or tightening their regulatory frameworks, often requiring location validation as a condition of licensure. This will push operators to adopt flexible, modular compliance infrastructure that can be customized market by market, as more areas continue to regulate.
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How does early adopter feedback shape your commercial and product roadmap, and whatâs a key lesson youâve learned from client insights?
Client feedback is often the earliest signal of where the market is heading. Operators on the front lines, especially those pioneering new betting formats or entering emerging jurisdictions, tend to uncover challenges that arenât yet on most providersâ radar. Listening to those early adopters can reveal opportunities to build products that solve real pain points, not just theoretical ones.
Another recurring theme is the need for transparency and flexibility in partnerships. Leading operators now expect their compliance agreements to function as living, breathing documents, regularly updated to mirror regulatory shifts, market developments, and evolving risk profiles. Providers that explain their data sources clearly, pivot swiftly when rules change, and scale support in lockstep with client growth earn lasting trust. This feedback loop, where operators push boundaries and providers refine solutions, has emerged as a core driver of innovation in geolocation. Partnerships are no longer static contracts, theyâre collaborative roadmaps for confident, sustainable expansion.
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The post From Cost Center to Growth Driver: Rethinking Geolocation in a Regulated World appeared first on European Gaming Industry News.
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