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Swintt games launch on LuckyDays brands

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Sought-after software provider announces new partnership deal that will see its full suite of slots go live at leading Lucky7 brands including LuckyDays.se

Having steadily expanded its presence in regulated markets in recent months, in-demand software provider, Swintt, has announced it has made further in-roads into Scandinavia and Ontario after signing a new partnership deal with licensed network, Lucky7.

Operating a wide range of high-profile online casino brands, Lucky7 has a strong presence not only in Scandinavia, where it runs platforms like LuckyDays.se and LuckyDays.com/fi – but also in Ontario, further expanding its global footprint. Through this new deal, all platforms in the Lucky7 portfolio will now have access to Swintt’s complete selection of state-of-the-art slots.

With this huge library of content not only including SwinttPremium and SwinttSelect games, but also titles from the recently-established Elysium Studios Driven by Swintt line, the collaboration will ensure that all Lucky7 customers can enjoy an even greater choice of quality gaming options.

While Swintt’s core product offering has already built up a strong following across Europe, it’s the Elysium Studios range of games that will likely hold the most appeal for Lucky7, given these titles have been designed specifically with modern markets like Scandinavia in mind.

Packed with innovative features and mobile-optimised mechanics, some of the games in the Elysium Studios line-up that will now go live across the Lucky7 network include I Hate Fairytales, Wild Wild North and the highly anticipated upcoming title, Pirate Pledge Hold & Win.

Scheduled to launch this March, the new game promises to be a swashbuckling adventure across the seven seas where players can harness the power of expanding wilds and special Pirate Spins to boost their base game winnings, making it an ideal choice for all fans of next generation slots.

Of course, with that merely being the tip of the iceberg in terms of the new games that will shortly be coming to Lucky7 brands, the partnership will help the company cement its position as a Scandinavian market leader while also helping Swintt get its games in front of a wider audience.

Lars Kollind, Head of Business Development at Swintt, said: “Scandinavia has always been an important market for Swintt – and with our new Elysium Studios line-up, we’re even better positioned to give players in the region the type of content they want. With this in mind, the timing of this partnership with Lucky7 is perfect, as it will not only help us put our titles in front of a wider audience but also allow the network to offer an even stronger range of modern gaming options.”

Klara Sedlarikova, Casino Manager at Lucky7, said: “As a brand with a strong focus on regulated markets, it’s important for Lucky7 to constantly stay on top of evolving tastes and preferences of our customers. By adding Swintt titles to our network we’ll be able to offer our players an even wider choice of quality content, all of which has been designed with this modern, tech-savvy audience in mind.”

The post Swintt games launch on LuckyDays brands appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming industry earns Php410 B despite POGO ban – PAGCOR

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Despite the implemented ban on Philippine Offshore Gaming Operations (POGO), the gaming industry in the country continues to boom, according to Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco.

In his keynote address at the ASEAN Gaming Summit in Manila, Tengco said the country’s Gross Gaming Revenue (GGR) will rise to Php410 billion in 2024, up 25% from the Php329 billion GGR in 2023.

“As offshore gaming exits, PAGCOR recognizes that the future of Philippine gaming will continue to become more technology-driven,” he said. “This is why PAGCOR will continue to closely regulate electronic gaming while ensuring strict oversight to combat illegal operators.”

The PAGCOR chairman emphasized that while land-based casinos contributed Php201 billion—almost half of the total GGR in 2024—revenue from the E-Games and E-Bingo sector grew significantly, grossing Php154.51 billion, 165% higher than in 2023.

“We partly attribute the strong performance of the local gaming industry to the strategic policy adjustments that we have implemented, such as the gradual reduction of fee rates for E-Games since 2023,” Tengco’s explanation.

He said that in 2023, PAGCOR was charging 50% to 55% license fees which was an obstacle to the increase in operators. “But effective January 1, 2025, our fee rates for E-Games stand at only 30% of GGR,” he added.

As a result, more operators have come under regulation, voluntary closures of businesses have been avoided, and the profits of licensed companies have been maintained. Also as a result of the said reforms, the E-Games sector reached its target of Php100 billion in GGR revenue as early as September 2024. Tengco also mentioned PAGCOR’s focus on more intensified “responsible gaming programs” to promote a “more sustainable and ethical gaming industry.”

“We wish to assure our industry stakeholders that even as we strive for greater success, responsible gaming and market integrity will continue to be at the heart of our efforts,” Tengco said.

The PAGCOR chief is also fully confident in the direction of the industry.

“The best days of Philippine gaming are still ahead of us, and we look forward to working with all of you to shape what comes next,” he said.

The ASEAN Gaming Summit, organized by Asian Gaming Brief, serves as a platform for industry leaders to discuss trends, challenges and new opportunities in the region’s gaming landscape.

Translated article.

 

The post Gaming industry earns Php410 B despite POGO ban – PAGCOR appeared first on European Gaming Industry News.

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UFC Announces NetBet as Official Sportsbook and Betting Partner in Europe

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UFC, the world’s premier mixed martial arts organisation, has announced a new marketing partnership with NetBet, a leading online gambling platform, as the Official Sportsbook and Betting Partner across UK, Ireland, Greece, Italy and Romania.

Beginning with UFC FIGHT NIGHT: EDWARDS vs. BRADY on Saturday, March 22nd live from The O2 in London, NetBet will have a presence in the world-famous Octagon®, on UFC’s international broadcast feed, and across digital and social platforms.

“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” commented Nicholas Smith, TKO Senior Vice President and Head of International Business. “We couldn’t be kicking it off at a better time than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our marquee event this year in London, UK.”

“We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect,” said NetBet CEO Marcel Prioteasa. “As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”

The post UFC Announces NetBet as Official Sportsbook and Betting Partner in Europe appeared first on European Gaming Industry News.

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Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025

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Atlaslive is proud to announce that it has been nominated for multiple awards at the upcoming GamingTECH CEE Awards 2025, an esteemed recognition in the gaming and technology sectors.

As part of the provisional shortlist,   has demonstrated its leadership and creativity in an increasingly competitive market. Each nomination reflects their relentless pursuit of excellence and drive to innovate in the realms of sports betting and online casino experiences.

Atlaslive has been nominated in the following categories:

  • Best Sports Betting Provider in CEE. Atlaslive’s commitment to customer satisfaction and innovative features make it the premier choice for bettors in the region.
  • Rising Star in Sports Betting Technology in CEE. Atlaslive makes sports betting exciting with features like live betting and easy-to-read stats, showing they have what it takes to lead in the industry.
  • Best Online Casino Provider in CEE. Their commitment to quality and excellent customer service makes playing at Atlaslive a fun and safe experience for players across the region.
  • Rising Star in Online Casino Technology in CEE. Atlaslive’s professionals bring exciting games and smooth technology that keeps players engaged.

This acknowledgment underscores their commitment to excellence and innovation and their dedication to providing outstanding gaming solutions to their clients.

“We are incredibly honored to be recognized as a nominee in several prestigious categories at the GamingTECH CEE Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This recognition is a testament to our team’s hard work, creativity, and commitment to pushing the boundaries of what’s possible in the gaming industry. We remain dedicated to providing our users with cutting-edge technology and a seamless gaming experience.”

The Prague Gaming & TECH Summit will serve as a convergence point for industry leaders and innovators, offering a unique platform for networking, collaboration, and knowledge sharing. Attendees can expect insightful discussions and the opportunity to connect with industry peers.

As the awards process progresses, only attendees of the Prague Gaming & TECH Summit 2025 will have the opportunity to vote for the final winners. This collaborative approach adds an element of excitement and community engagement, allowing those within the industry to shape the outcome of these renowned awards.

Atlaslive’s team encourages their supporters and industry colleagues to stay tuned for updates as they approach this exciting milestone.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Receives Nominations at the Esteemed GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.

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