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SBC Summit 2025: bigger, smarter and with more surprises

Published

6 months ago

March 7, 2025

Reading Time: 3 minutes

SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.

The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.

The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.

At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.

Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at €100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis, and Secretary of State for Tourism Pedro Machado.

With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark has made operational excellence the key focus for 2025. “Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” he commented.

With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry’s most in-demand audience. Last year’s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.

To elevate the operator experience, SBC is introducing the Operator Academy—an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.

The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.

Sojmark said: “I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.

“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!” the CEO added.

The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set—headlined by none other than Alok.

SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon.”

The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Tuesday, September 16, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.

Among this year’s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight—the Affiliate Leaders Awards—set to complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.

Sojmark added: “It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year.

“But when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the Greatest Show in Gaming.”

The post SBC Summit 2025: bigger, smarter and with more surprises appeared first on European Gaming Industry News.

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To LATAM via Europe: Platipus and Alea multi-regional partnership signed

Published

57 minutes ago

August 26, 2025

George Miller

Reading Time: 2 minutes

Platipus Gaming, a global game provider for online casinos, signed a strategic partnership with Alea, the Spanish-based leading aggregation platform in Europe and the LatAm regions.

Latin America is a key strategic priority for Platipus in 2025, as the region’s fast-growing iGaming market offers both scale and strong growth potential. The Сompany already has a presence in several territories across Latin America, and its partnership with Alea will further strengthen its position in Peru, Argentina, Brazil, Chile and beyond.

“At Alea, we see partnerships like this as true cornerstones of our growth and the value we deliver to operators. Platipus’ creativity, innovation, and dedication to quality perfectly align with our mission to provide operators in Europe and Latin America with the most engaging content through the most reliable aggregation platform. This collaboration is more than a commercial agreement; it’s a shared commitment to helping each other grow and succeed in the markets where we lead.” – says Ramon Glieneke, COO at Alea.

This alliance opens up new opportunities for Platipus to grow strategically in Latin America, as well as in some European countries. Due to Alea’s strong reputation among local operators, Platipus gains access to an extensive network of trusted partners. This will help accelerate integrations, optimize entry into new markets, and ensure a smoother, faster go-live process for its games.

“Partnering with Alea brings us closer to our main goal – to provide an exceptional gaming experience to players around the world. This time, we are pleased to introduce even more players from Europe and Latin America to our exciting gaming portfolio,”– comments Stanislav Mykhailov, Platipus Gaming CCO.

Multi-regional partnership between Platipus and Alea demonstrates strategic flexibility and geographic diversification. Moreover, this alliance allows to cover the players both from Latin American and European markets, and reach a wider audience globally.

Platipus continues building its global presence in the frames of its expansion strategy and remains committed to being a reliable partner helping to deliver high-quality experiences for the players worldwide. The Company plans to expand its presence in new countries in the region, strengthen existing partnerships and launch even more personalized content to meet the specific needs of each market. Platipus Gaming will continue to invest in innovation, quality and strategic partnerships to accelerate its growth.

The post To LATAM via Europe: Platipus and Alea multi-regional partnership signed appeared first on European Gaming Industry News.

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Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins

Published

57 minutes ago

August 26, 2025

George Miller

Reading Time: < 1 minute

An Eden of excitement awaits players with the launch of the new slot, Tropical Temptation. This vibrant 5×4 game from Slotland Entertainment is now live, bringing a sun-soaked paradise to Slotland.eu, CryptoSlots.com, and CryptoWins.com.

Discover a lush tropical island where exotic flowers bloom and two alluring characters—a charismatic man and a woman in a purple bikini—await. With bets from $0.40 to $1.20 across 20 paylines, the journey to fortune is open to all.

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The post Escape to Paradise: “Tropical Temptation” Slot Launches at Slotland, CryptoSlots, and CryptoWins appeared first on European Gaming Industry News.

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Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon

Published

57 minutes ago

August 26, 2025

George Miller

Reading Time: 2 minutes

Wazdan, the leading gain-focused developer, is ready to impress at SBC Lisbon this September, with a host of eye-catching new titles, products and renowned network promotion mechanics providing a glimpse of what will be on offer.

Returning to the Portuguese capital as it hosts the industry-renowned event for its second consecutive year, Wazdan will be on hand at Booth B130 to showcase the company’s Online gaining™ formula, including a comprehensive slot portfolio that includes over 250 certified games translated in more than 30 languages across 25 regulated markets.

Attendees will have the chance to experience Mighty Crown™: Legacy of Mars, a regal slot adventure combining bold design with high volatility. August releases Eggs and Bells of Fortune as well as the early September 15 Coins™ Grand Diamond Edition, will also be in the spotlight, as well as its ever-expanding €5,000,000 Multidrop network promotion.

The slot supplier’s comprehensive range of network promotions and mechanics is designed to boost player retention and acquisition rates, as evidenced by an impressive 65.9% increase in GGR this year.

Building the excitement further, visitors will have the chance to take part in a host of draws with stylish Wazdan merchandise on offer, as well as an exclusive preview of its eye-catching new Burning Boards™ series, a line of games which have the ambition of revolutionising the scratchcard experience.

Running from 16 to 18 September at Feira Internacional de Lisboa, the SBC summit is set to bring together over 30,000 industry professionals and 700 exhibitors.

The three-day summit will conclude with the coveted SBC Awards, with Wazdan looking to go one step further than its 2024 Casino/Slot Developer of the Year win, shortlisted this time round for Casino/ Slots Developer of the Year – Large and Innovation in Mobile.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As a standout summit in the calendar year, SBC Lisbon is the perfect stage to showcase how our Online gaining™ philosophy continues to push boundaries.

“With captivating new titles, including Mighty Crown™: Legacy of Mars, and powerful promotional tools that have a proven impact on player engagement, we are proud to return as an award-winning business partner that delivers real value to operators. Showcasing our latest innovation Burning Board™ Scratchcard will be particularly exciting, and it is always a pleasure to meet with industry leaders and explore new ways to create lasting values together.”

The post Wazdan’s Online gaining™ philosophy set to take centre stage at SBC Lisbon appeared first on European Gaming Industry News.