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GameOn partners with Shona ODonnell to launch event management service

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Leading B2B PR and Marketing agency adds event management to its growing list of services together with industry events veteran

GameOn has partnered with industry events veteran Shona ODonnell to introduce a full-service event management offering for its clients.

Shona is one of the most experienced industry events specialists working for the likes of iGaming Business, Clarion Events and most recently Better Collective over a distinguished 20-year career.

This new partnership means GameOn can assist clients with creating and managing private, corporate and exhibition event initiatives, from low-level support up to a fully outsourced event marketing service.

The expansion into event management is a natural progression for GameOn following the successful launch of its Fractional CMO service and comes in response to increasing demand from clients for high-impact, strategically led event experiences.

Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.

“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.

“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”

Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.

“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”

With this expansion, GameOn continues to strengthen its position as the go-to agency for B2B iGaming brands, offering a full suite of PR, marketing, social media and now event management services to help clients amplify their brand.

The post GameOn partners with Shona ODonnell to launch event management service appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES

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“This new website will help our players easily identify and verify whether the online gaming sites are duly licensed before playing or making any payments,” ani PAGCOR Chairman at CEO Alejandro H. Tengco.

“By providing the public with a quick and accessible way to check a site’s legitimacy, we are empowering them to make informed decisions and avoid falling victim to fraudsters and scammers,”

“Illegal online gaming sites not only endanger players but also erode public trust and deprive the government of vital revenues,” giit ni G. Tengco. “The PAGCOR Guarantee is a key component of our regulatory framework to protect both the industry and the Filipino people.”

 

The post ‘PAGCOR GUARANTEE’ SITE, PANANGGA KONTRA BOGUS ONLINE GAMES appeared first on European Gaming Industry News.

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Inspired Entertainment and BetMGM Launch Hybrid Dealer® Roulette 4-Ball Extra Bet

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First US Deployment of Hybrid Dealer Roulette 4-Ball Extra Bet

Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, is pleased to announce that BetMGM, a leading iGaming and sports betting operator, is the first in the United States to introduce the innovative Hybrid Dealer Roulette 4-Ball Extra Bet game, under a three-month exclusive agreement.

Inspired’s Roulette 4-Ball Extra Bet is an integral part of the Hybrid Dealer portfolio, blending original game design with patented technology to create an innovative roulette experience. This game introduces a unique twist—4-Ball Extra Bets—offering players brand new wagering options with potential payouts reaching up to 500/1.

The 4-Ball Extra Bet adds four additional balls on a new inner wheel, allowing players to place side bets on a color match between the inner and outer wheels. Bets can be placed via the standard roulette table, a neighbor bets table, or through a dedicated special bets interface that includes features such as hot and cold numbers.

Hybrid Dealer is a patented, game-changing online product category that offers players a rich casino and game show content experience without the challenges typically associated with live-dealer products. This technology combines the excitement of a live casino environment with the efficiency and consistency of CGI and pre-recorded hosts, delivering a reliable and engaging gaming experience.

The Hybrid Dealer platform is a patented innovation that has already gained recognition for its ability to replicate the thrill of a live casino while providing operational advantages. Hybrid Dealer Roulette 4-Ball Extra Bet is the third game launched within this innovative portfolio, featuring stunning Virtual CGI visuals and pre-recorded hosts.

Throughout gameplay, Hybrid Dealer technology ensures ultra-realistic action and smooth visual transitions, creating an environment that closely resembles a live casino experience. The game also incorporates social engagement features, including big win leaderboards and a quick chat function, fostering a lively, community-oriented atmosphere.

Available across online and mobile platforms around the world, Hybrid Dealer Roulette 4-Ball Extra Bet is poised to set a new standard in digital roulette gaming—combining innovation, realism, and social interaction.

Brooks Pierce, President and CEO of Inspired Entertainment, said: “We are excited to partner again with BetMGM to bring the first US deployment of our groundbreaking Hybrid Dealer Roulette 4-Ball Extra Bet. This game exemplifies our commitment to delivering innovative, engaging gaming experiences that captivate players and support our partners’ growth in the digital space.”

Oliver Bartlett, VP of Gaming, BetMGM, said, “Partnering with Inspired to introduce Hybrid Dealer Roulette 4-Ball Extra Bet marks an important milestone for us in delivering innovative gaming experiences to our players. This game’s immersive visuals and unique betting features will undoubtedly enhance our online casino offering and set a new standard for digital roulette.”

 

The post Inspired Entertainment and BetMGM Launch Hybrid Dealer® Roulette 4-Ball Extra Bet appeared first on European Gaming Industry News.

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Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’

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Connor Williams has been a director at Velo Capital Partners for more than 6 years, managing over 35 portfolio companies including the likes of Oddin, WinZO, and Novig.

His core thematic focuses include next gen casino content, B2C regulatory arbitrage, and the ‘gamblification” of mass market sectors such as video gaming and finance. He explains why Pitch iGB is critical to the industry, the impact of over-regulation on innovation and the importance of keeping a ‘fresh mind’.

You are part of the judging panel for Pitch iGB – how important do you think it is for the industry to come together and support new entrepreneurial businesses?

CW: The Pitch iGB competition is one of the key routes to democratising startup investing in the sector which is critical in unearthing new and disruptive businesses. This is even more critical to developed regions like the UK where innovation opportunities can be overlooked in the service of “safe and consistent”.

What are you looking for in terms of entries – what constitutes a winning submission?

CW: As a VC investor we target outsized returns on our investment for the early stage risk that we take. This means a winning submission needs to be swinging for the fences in terms of both scalability and disruption. Product is currently quite stale, user experience is far from being optimised, and over-regulation is stymying the incumbents and that’s where the opportunity lies.

In your experience how difficult is it for iGaming businesses to secure funding from the mainstream banking sector?

CW: The banking sector is risk constrained from a number of different angles and this is important to understand in the context of available funding for iGaming. That being said, the fintech sector at large is very keen to engage more with our sector, especially around payments. External funding in iGaming in general is more difficult to obtain, this holds true for listed businesses as well as startups, partially due to structural restrictions within the finance sector and partly due to a history of several bad actors on the operator side that the industry has yet to overcome. I think this challenge represents a specific opportunity for in-sector speciality lending not dissimilar to user acquisition financing businesses in the consumer and video gaming sectors.

How does the event contribute to the health of the industry: what do businesses gain from participating in iGB L!VE?

CW: Our sector is one that has historically been a bit disconnected, particularly at the large operator and supplier level. These events are critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry that (in my view) eventually needs to lead to the mass market the way the likes of online consumer and fintech businesses have. In order to achieve this the industry needs to be able to demonstrate that tech is now at a place where players can be almost completely insulated from player harm; and operators need to finally embrace this as the days of high staking whales (in regulated markets like the UK) are clearly coming to an end.

How would you describe the iGB L!VE experience – what does it deliver?

CW: iGB is like a cheat-sheet for all the latest happenings in the gaming sector, it’s an amazing opportunity to catch up with colleagues and meet new players in the market. In addition, one gets the latest insights of the industry’s thought leaders that you won’t get without travelling outside of the country.

In your view what are the main trends and technologies impacting the industry and that will be evident on the iGB L!VE show floor?

CW: The industry is currently reeling from a combination of over-regulation and over-taxation. This has lead to two predominant trends in regulated markets: a decisive shift to the black market and the rise of crypto solutions (the two not being wholly mutually exclusive). B2B tech is largely solved at this stage and is seeing a retreat due to the failure of B2B incumbents to innovate sufficiently, while services and content are still exciting places to cast an eye in the vertical. Specifically on the content side, we are seeing many operators attempt to shift this in-house (with limited success to date) which is seeing content providers shifting more towards innovation in content that is starting to cross into casual mobile gaming mechanics. AI remains a sector that iGaming is significantly behind other industries on and I am hoping we hear more about shifts towards agentic thinking, scalable solutions to sub-par AI art/animation/content to-date, and more ambitious pushes towards long term value drivers (such as bespoke gambling LLMs and innovation around classical model training loops).

How important is it that iGB L!VE is taking place in London a city regarded as being the home of iGaming?

CW: iGB is critical for visitors as the major industry event in the UK. As a market that is highly regulated and developed, iGB is critical to help one keep a fresh mind on industry trends and meet new entrants that are changing the rules of the game.

 

The post Connor Williams: ‘iGB L!VE is critical in encouraging more collaboration, challenging tired thinking, and charting a path forward for the industry.’ appeared first on European Gaming Industry News.

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