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The Countries with the Most Interest in Gambling
A new analysis by gambling experts Casino Deps has revealed the countries with the highest levels of interest in gambling, ranked by their average monthly search volumes per 100,000 people. The findings provide a fascinating glimpse into the global appetite for gambling, highlighting regional trends and cultural influences that have contributed to their heightened interest.Â
The countries with the most interest in gamblingÂ
|
Rank |
Country |
Population |
Total Average Monthly Search Volume |
Total Average Monthly Search Volume Per 100,000Â |
|
1Â |
Netherlands |
18,092,524Â |
156,480Â |
864.89Â |
|
2Â |
Malta |
532,956Â |
2,050Â |
384.65Â |
|
3Â |
Sweden |
10,551,494Â |
40,530Â |
384.12Â |
|
4Â |
Poland |
38,762,844Â |
145,940Â |
376.49Â |
|
5Â |
Denmark |
5,948,136Â |
21,780Â |
366.17Â |
|
6Â |
Iceland |
387,558Â |
1,400Â |
361.24Â |
|
7Â |
Singapore |
5,789,090Â |
19,980Â |
345.13Â |
|
8Â |
Norway |
5,519,167Â |
18,570Â |
336.46Â |
|
9Â |
New Zealand |
5,172,836Â |
16,070Â |
310.66Â |
|
10Â |
Lithuania |
2,854,099Â |
8,580Â |
300.62Â |
The Netherlands takes the top spot, with an average of 864.89 monthly searches per 100,000 people. Dutch citizens exhibit the highest relative interest in gambling out of any country in the world. This heightened interest is likely due to The Netherlands’ liberal approach to gambling regulation and the popularity of online casinos.Â
The term “Online casino” was the most searched term in The Netherlands, with an average monthly search volume of 75,000, followed by “Casino games” and “Online gambling”, both with 21,000 monthly searches. Â
Malta ranks second, with an average of 384.65 monthly searches per 100,000 residents. Despite Malta’s small population of just over half a million, Maltese residents’ interest in gambling reflects the country’s status as a hub for the online gaming industry, hosting many gambling operators and licensing authorities due to its favourable tax laws. Â
Search data shows a relatively even distribution of interest across different game types, with “Poker,” “Roulette,” and “Blackjack” each averaging a monthly total of 250-300 searches.
Sweden places third, with an average of 384.12 monthly searches per 100,000 people. Sweden’s regulated online gambling market and cultural acceptance contribute to residents’ high interest in gambling. Â
“Online casino” has the highest average monthly search volume in Sweden at 11,000, while the 3,700 average monthly searches for “Free spins” suggests a specific interest in online casino promotions. Â
Ranking fourth is Poland, with an average of 376.49 monthly searches per 100,000 people. Poland’s gambling laws have become more accommodating in recent years, which has contributed to a heightened interest in online betting and casino platforms. Â
With 40,000 average monthly searches, “Blackjack” is by far the most popular casino game in Poland, ranking significantly higher than “Poker” and “Roulette” with 16,000 and 15,000 searches, respectively.Â
Denmark places fifth, with 366.17 average monthly searches per 100,000 residents. Denmark’s heightened interest in gambling is reflected in the country’s well-regulated gaming market that ensures safe and accessible gambling options for its residents. Â
“Poker” is the most searched term in Denmark with 4,900 average monthly searches, ranking higher than the leading term across all countries, “Online casino”, with just 3,500. Â
Ranking sixth is Iceland, with an average of 361.24 monthly searches per 100,000 residents. Iceland’s relatively high interest gambling is likely due to limited access to local establishments, pushing people toward online casinos. Â
“Blackjack” is the most popular search term in Iceland, with an average monthly search volume of 350. Â
In seventh place is Singapore, with 345.13 average monthly searches per 100,000 people. The largest country in the top 10 in terms of residents, with a population of 5.8 million, Singapore’s affinity with gambling can be attributed to the popularity of integrated resorts such as Marina Bay Sands. Â
Unlike most countries, “Baccarat” is the top search term among citizens of Singapore, with an average monthly search volume of 4,600.  Norway ranks eighth, with 336.46 average monthly searches per 100,000 people. Norway has a strict state-controlled monopoly on the gambling industry, with only two legal operators, Norsk Tipping and Norsk Rikstoto. The restrictive nature of the gambling industry pushes Norwegians to seek out more diverse experiences, despite the government’s best efforts to block these sites. Â
“Poker” is the casino game that Norwegians are most interested in, with an average monthly search volume of 7,500. Â
Ranking ninth is New Zealand, with 310.66 searches per 100,000 people. Widespread cultural acceptance, along with the country’s rich sporting heritage popularity and of sports betting activity, drives gambling interest in New Zealand.Â
“Blackjack” with 3,100 average monthly searches, and “Roulette” with 1,800, both rank above “Poker”, with just 1,600, as the casino games residents are most interested in.Â
Rounding out the top 10 is Lithuania, with 300.62 average monthly searches per 100,000 residents. Lithuania only recently fully regulated its online gambling market, with key changes occurring on July 1 2022, when it became possible to obtain a dedicated online gambling license without needing to have land-based venues. These changes have likely contributed to the surge in interest surrounding the industry. Â
“Poker” is the most popular search term with an average monthly search volume of 2,000, followed by “Free spins” with 1,300, as residents look toward online casinos to secure the best promotions. Â
Amanda Wilson, CMO of Casino Deps commented on the study, “This analysis sheds light on how cultural attitudes, population size, and regulatory environments shape gambling interest across the globe. Â
“Countries like the Netherlands and Malta, with supportive gambling industries, naturally rank high, while nations with restrictions, such as Norway and Iceland, exhibit high relative interest due to seeking out alternatives outside their respective economies.”  Â
The post The Countries with the Most Interest in Gambling appeared first on European Gaming Industry News.
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REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.
The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.
BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”
Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”
The post REEVO Partners with BEON appeared first on European Gaming Industry News.
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The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.
Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.
The full list of the penalised officials was published on the TFF website.
Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.
While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.
Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.
“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.
“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”
No further details of the cases or ongoing investigations were provided.
After the investigation’s findings were announced, a number of Turkey’s top clubs responded.
Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.
Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.
“But the fact that it is coming to light is a hopeful development.”
The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.
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The UK Gambling Commission has suspended the operating licence of VGC Leeds Limited as it carries out a review under section 116 of the Gambling Act 2005.
The review and consequent suspension follow concerns that activities may have been carried out contrary to the Act, not in accordance with conditions of their licence and that the Licensee may be unsuitable to carry on the licensed activities.
During a recent Compliance Assessment, VGC Leeds Limited are reasonably believed to have failed to maintain and implement effective anti-money laundering policies, procedures and controls, as required under the conditions of their licence.
In addition, serious concerns were identified regarding the adequacy of decision-making processes and the Licensee’s response to identified anti-money laundering and counter-terrorist financing risks, raising questions about the overall effectiveness of its governance and risk management arrangements.
These failings are considered significant and represent a serious threat to the licensing objectives, in particular keeping crime out of gambling.
“We have made it clear to the operator that during the suspension, we expect it to focus on treating consumers fairly and keeping them fully informed of any developments which impact them,” UKGC said.
The suspension takes place immediately.
The post UKGC Suspends Operating Licence of VGC Leeds Limited appeared first on European Gaming Industry News.
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