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EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring

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The European Gaming and Betting Association (EGBA) has released a summary of findings from the second monitoring exercise of the association’s pan-European responsible advertising code, conducted by the independent European Advertising Standards Alliance (EASA). Following the first monitoring exercise in 2022, this latest assessment focused on minor protection measures, revealing strong compliance in traditional advertising channels while identifying areas for improvement in social media.

The monitoring exercise, concluded in December 2024, assessed 120 individual advertisements from EGBA members across multiple platforms including television, YouTube, websites and social media channels in four selected markets: Greece, Spain, Romania and the UK. Self-Regulatory Organisations (SROs in these markets assessed the compliance of the advertisements with the EGBA code and national regulatory and self-regulatory requirements, focusing particularly on content moderation, managing exposure of minors and safeguards against minors’ access to gambling content online.

The results demonstrated high compliance among EGBA members in television advertising and YouTube platforms, with successful implementation of key minor protection measures such as age-limit requirements and restrictions on the use of celebrities and cartoon characters. Social media advertising showed strong adherence to age-limit symbol requirements, but the monitoring identified a need for more consistent application of age-gating mechanisms and forward advice notices across members’ social media profiles.

The assessment of influencer marketing practices of two EGBA members, in Spain and the UK, revealed strong compliance with content moderation and appeal restrictions, while highlighting the need for enhanced transparency through consistent use of paid marketing disclosures (e.g. using an #ad hashtag).

EGBA and its members will use the monitoring results to further enhance the effectiveness of the code and will continue to advocate for responsible advertising practices across the entire European gambling sector.

“This latest monitoring exercise demonstrates our members’ commitment to responsible advertising and minor protection. While we’re encouraged by our members’ high compliance rates across traditional media channels, we recognise there’s more work to be done in the social media space. At EGBA, we’re dedicated to promoting the highest advertising standards and will continue to work with our members to strengthen compliance with our code across all platforms,” Maarten Haijer, Secretary General of EGBA, said.

The post EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL Esports reveals star-studded VALORANT roster; set to conquer the competitive scene

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S8UL Esports, a global name in esports and gaming content, is set to dominate VALORANT with a formidable roster featuring a dynamic mix of Indian talents and international stars. This new lineup is built to compete at the highest levels, with each player bringing an impressive track record in competitive gaming.

The roster includes:

  • Sagnik Roy (Hellff)
  • Shravana Kumar Sahoo (Techno)
  • Bryston Tan (Miz)
  • Muhammad Axel Syahbanna Dadan (k1ngkappa)
  • Hrisikesh Awate (hybr1d)
  • Nathan Mascarenhas (D1SEASE)
  • Onkar Patil (AceStaRR)

S8UL Founder & CEO, Animesh Agarwal said, VALORANT is growing tremendously in India and globally, making this the perfect time for us to build a team that reflects S8UL’s vision and commitment to the esports landscape. Just as we have done in other titles, our goal remains the same, which is to set new benchmarks, create unforgettable moments for fans, and establish ourselves as a dominant force. We are confident that this team has what it takes to make a lasting impact, and we can’t wait to see them in action.”

Hellff, the Predator League India 2025 champion, will lead the team as skipper. Joining him once again is Techno, his teammate from that triumph, as they look to build on their synergy and establish themselves as a dominant duo on the battlefield.

Following a championship run in the G League 2025 Episode 1, Miz from Singapore joins the freshly assembled lineup, adding international firepower to the team. Adding further depth, k1ngkappa from Indonesia strengthens the squad after notably achieving a runner-up finish at the OneGame Showdown 2024.

Rounding out the squad are hybr1dD1SEASE, and AceStaRR, three promising Indian players from Mumbai who have been making waves at domestic LAN events and are ready to make a significant impact with one of the country’s biggest esports organisations. Bhavin Kotwani (HellrangeR), a VALORANT veteran, will step into the role of team coach, bringing his experience and strategic expertise to lead the team to success.

With this balanced mix of experience and emerging talent, S8UL enters VALORANT with the clear goal of competing at the highest level both in India and on the global stage.

“Joining S8UL is an incredible opportunity for all of us. With the organisation’s vision and support, we truly believe we can compete against the best in the world. We are ready to put in the work, embrace the grind, and take on any challenge that comes our way. This is just the beginning and we are excited for what’s ahead,” commented Sagnik Roy aka Hellff, IGL.

Already established as a global gaming content powerhouse with multiple wins at the Esports Awards and MOBIES, S8UL has also cemented its legacy in esports with its Pokémon UNITE roster securing a spot at the World Championship last year. Now, the organisation is ready to make its mark in Riot Games’ popular tactical shooter and establish a strong presence in it.

The post S8UL Esports reveals star-studded VALORANT roster; set to conquer the competitive scene appeared first on European Gaming Industry News.

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The Sun Dream Team Integrates Plucky’s Paid League Tech

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Plucky, the leading platform for monetising free-to-play games and skill-based wagering, has partnered with News UK brand The Sun to power its Dream Team ‘Score Predictor’ and ‘Last Man Standing’ games with its proprietary Paid Leagues technology.

Already live for the English Premier League run-in, Dream Team players across both games will now be able to compete for cash prizes in public leagues, while Score Predictor players will also be able to battle it out in private groups.

Plucky, acting as the licensed pool betting partner for the Dream Team platform, is proven in its ability to boost engagement and reactivation, while also delivering brand new revenue streams for free-to-play fantasy and predictor games.

Within Score Predictor, Dream Team ‘chairman’ will be able to set up Paid Leagues amongst social groups, with stakes of between £5 and £50, as ‘winner takes all’ or with staggered prizes across the top three players, with winnings credited immediately on game conclusion.

Various public leagues with elevated prize pools, dependent on the number of players signed-up, will also be made available via the Dream Team website and app for players to access across both games, should they choose to opt-in.

Sebastian Lewis, CEO & co-founder at Plucky, said: “The Sun is one of the most recognisable brands in the UK, and we’re delighted to partner with News UK to give its legions of Dream Team players access to more winning opportunities, while also giving them the chance to compete for more than just bragging rights in private pools amongst friends and colleagues.

“Equipping Dream Team’s Score Predictor and Last Man Standing games with private Paid League functionality brings an additional layer of tension to each gameweek for its players, and we’re optimistic for a successful partnership for this season and beyond after encouraging take-up at launch.”

Tim Reynolds, Director of Betting & Gaming at The Sun, added: “We endeavour to give Dream Team players the best gaming experiences, and this integration with Plucky empowers those players to responsibly play in more ways with more skin in the game.

“Whether its score prediction or going all-in on one team each week, adding Paid Leagues to our Dream Team proposition will give those who want it new opportunities to take on other players within their social circles for cash prizes, alongside the chance to win from our usual high-stakes prizes in the overall leagues.”

The post The Sun Dream Team Integrates Plucky’s Paid League Tech appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 19 February – 25 February 2025

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Kambi Group plc (“Kambi”) has during the period 19 February to 25 February 2025 (the “Buyback Period”) repurchased a total of 52,000 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 52,000 ordinary shares at a volume-weighted average price of 121.07 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 25 February 2025, Kambi has repurchased a total of 742,500 ordinary shares at a volume-weighted average price of 112.00 SEK per share.

During the Buyback Period, Kambi has repurchased shares as follows:

Date Aggregated daily
volume (number of
ordinary shares)
Weighted average
share price
per day (SEK)
Total daily
transaction
value (SEK)
19 February 2025 10,000 121.95 1,219,461
20 February 2025 10,000 119.17 1,191,719
21 February 2025 10,000 119.76 1,197,587
24 February 2025 10,000 122.55 1,225,478
25 February 2025 12,000 121.76 1,461,167

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 25 February 2025, Kambi’s holding of its own shares amounted to 742,500 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.

A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.

The post Kambi Group plc repurchase of shares during 19 February – 25 February 2025 appeared first on European Gaming Industry News.

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