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Playzia Teams Up with Light & Wonder for Exciting Launch
Playzia’s games go live on Light & Wonder’s content marketplace, alongside an exclusive deal for early distribution of soon-to-launch Love Island titles
Playzia, a fast-growing game provider to the iGaming industry, is excited to announce a strategic agreement with Light & Wonder, one of the world’s foremost iGaming entertainment companies. As part of the deal, Playzia’s portfolio of in-house studio content is now available on Light & Wonder’s content marketplace.
Thrilling titles from the fast-paced studio developer, such as Billionaire Wolf, Cosmos Cash, Sweet Candy Fortune, The Great Fishing Adventure, and the recently launched Volcanic Coins and Billionaire Rhino, are now featured on Light & Wonder’s state-of-the-art content marketplace. With the exceptional distribution power of Light & Wonder, Playzia broadens the appeal of their games to a diverse global network of operators and players, making their games even more accessible in regulated markets around the world.
Moreover, following the recently announced landmark collaboration between Playzia and ITV, the UK’s leading commercial broadcaster, to develop and release a series of online games inspired by the global reality TV phenomenon Love Island, these eagerly awaited titles will be exclusively available on Light & Wonder’s award-winning content marketplace for two weeks. This exclusive window offers operators early access to the highly anticipated Love Island content. The debut game in the series is set to offer an impactful introduction to this exciting relationship.
Playzia’s portfolio provides a rich, rewarding, and continuously evolving gaming experience through innovative and versatile mechanics, such as Hold and Win & Hold and Win Jackpot, Retrigger & Stacked Wilds in Free Spins, Bonus Hold and Win, Persistent Collection & 50 Symbols, Enhanced Hold and Win Symbols & Actions, with more surprises lined up in 2025.
Vlad Modorcea, CPO at Plazyia, commented on the milestone: “We are thrilled to see our games go live on Light & Wonder’s content marketplace. Their global network and reputation for excellence make them the perfect platform for us as we continue to expand our reach. This deal is a testament to the quality and appeal of our slot games, and we look forward to bringing them to even more players around the world.”
Steve Mayes, Senior Director, Partners at Light & Wonder iGaming, added: “We’re thrilled to welcome Playzia to our content marketplace. Their diverse portfolio of game types and fresh, exciting IP aligns perfectly with our mission to bring innovative and engaging gaming experiences to our clients. This agreement underscores our commitment to delivering new and dynamic content to our network of operators and players.”
The post Playzia Teams Up with Light & Wonder for Exciting Launch appeared first on European Gaming Industry News.
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MAGGI renews its sponsorship with GIANTX for the fifth consecutive year
MAGGI, through its MAGGI FUSIAN line, has renewed its sponsorship with GIANTX for 2025. The brand will again be featured on the sleeve of GIANTX’s team jersey in the Superliga of League of Legends, Spain’s leading esports competition.
The renewal of this partnership strengthens both parties’ commitment to offering content tailored to current trends and connecting with the gaming and digital entertainment audiences. MAGGI FUSIAN, together with GIANTX, will continue creating activations to engage both traditional fans and new audiences. The brand will also maintain its presence on social media, live streams, and other digital and physical channels.
Since 2021, MAGGI FUSIAN has been one of GIANTX’s main sponsors, contributing to the brand’s consolidation in the esports scene in Spain. GIANTX, in turn, continues its path at the top of European esports, with a presence in both League of Legends and Valorant.
José Díaz, CEO of GIANTX, highlighted the importance of this partnership, stating that MAGGI is one of the longest-standing brands in the esports ecosystem and has been a key supporter from the start.
Sílvia Morales, Brand Manager of MAGGI in Spain, expressed her satisfaction with the renewal, emphasizing the connection with the gaming community and the importance of supporting content creation relevant to the digital audience.
The post MAGGI renews its sponsorship with GIANTX for the fifth consecutive year appeared first on European Gaming Industry News.
Latest News
Nolimit City stops the talking and shoots instead in Dead, Dead or Deader
Shoot first, ask questions never! Nolimit City rides straight into the lawless frontier in Dead, Dead or Deader, a no-nonsense, bullet-riddled slot where the only rule is: shoot ‘til it stops moving… then shoot again! This slot keeps the familiarity of Nolimit City’s catalogue but changes things up with its art style and humoristic quirks. Following the latest releases like xWays Hoarder 2, Tombstone Slaughter and Duck Hunters, this slot is looking to shoot up the charts.
Dead, Dead or Deader as the name implies is filled with some bloody good xMechanics that make the west deadlier than it already is with the likes of xNudge®, xBet®, and xGod™:
xNudge®: Always nudge to the top or bottom, boosting the multiplier by +1 with every nudge. After nudging to full visibility, the stacked xNudge® Wild gets hanged which awards a respin where the xNudge® Wild remains on the reels for one spin. When the respin is over the xNudge® Wild can get a neck snap which doubles the multiplier value and makes it stick for another spin. This can happen until the xNudge® multiplier reaches 999x or the dreaded Dropout, where the guy falls down and no more respins are awarded.
xBet®: Guaranteed a Scatter Symbol on the second reel
1 Spin 1 xNudge® Wild xBet®: Guaranteed 1 xNudge® Wild on any of the middle 3 reels
1 Spin 3 xNudge® Wilds xBet®: Guaranteed 3 xNudge® Wilds on any of the middle 3 reels
It wouldn’t be the west without the Wild Symbols. If a Wild lands on the reels it will have a 1x multiplier but if more Wilds drop to the right, they will have a multiplier of 2x and so on until a maximum of 5x
When landing 2 Scatter Symbols in the base game, they transform into wilds with multipliers. Landing 3 Scatter Symbols in the base game, will trigger 12 Dead Spins where xNudge® Wilds always stick for at least one additional spin and the xNudge® multiplier gets doubled immediately before the next spins starts. Landing a Scatter on reel 5 will upgrade Dead Spins to Deader Spins and award +2 Spins
Landing 4 Bonus Symbols in the base game, will trigger 12 Deader Spins with the same features as Dead Spins, however the xNudge® Wild multiplier gets tripled instead of doubled.
xGod® is back! Landing a stacked Casket Symbol on any reel will trigger a maximum payout of 19,349x the base bet. Duck Hunters is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “Aaaaand we’re back in the West! This gritty rendition – where being dead just isn’t enough – showcases xNudge® in all its glory. The Deadlock feature is one of those mechanics you either love or hate, but when it hits… it hits big. Another wild ride we can’t wait for players to experience.”
‘Dead, Dead Or Deader’ will be available to all Nolimit City partners on February 25th, 2025.
The post Nolimit City stops the talking and shoots instead in Dead, Dead or Deader appeared first on European Gaming Industry News.
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Inspired Launches Big Big Horsey Fortune Across Online & Retail
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is pleased to announce the launch of Big Big Horsey Fortune™, an equine-themed slot game, focused on players online and in retail settings ahead of the highly anticipated horse-racing season.
An evolution of Big Horsey Fortune™, this latest release joins Inspired’s growing omni-channel portfolio, blending the excitement of Inspired’s much-loved Big Big gameplay mechanics with new features for enhanced player engagement. At the heart of the game is the dynamic Match 3 Bonus entry system, where players unlock unlimited free spins by matching three Bonus Symbols. The Big Winner mechanic raises the stakes with an initial prize of up to 100x the stake, while the game’s innovative Punter’s Hand feature can descend at random, lifting a reel to reveal a hidden bonus symbol for added thrills and greater winning potential. A new bonus trail mechanic further enhances gameplay, allowing players to collect upgrade symbols that boost all Big Winner values on the screen and unlock progressively higher multipliers.
For a customisable experience, Big Big Horsey Fortune™ includes additional gameplay features designed to heighten anticipation and maximise payout potential. Online and retail versions both feature Fortune Spins for a streamlined high-win format featuring only the highest paying symbols and a Gamble option, where players can risk their base game wins for cash prizes or direct entry into the bonus round.
The online version also includes Fortune Bet, providing an increased chance of triggering the bonus round, and where regulation permits, Bonus Buy, which allows players instant access to the bonus game. With colourful horse-racing graphics, fast-paced action, and medium volatility, Big Big Horsey Fortune delivers an electrifying experience designed to appeal to casual casino players and horse-racing enthusiasts alike.
Richard Terry, UK Market Product Director, said, “We are proud and excited to be launching Big Big Horsey Fortune to our B3 retail estates. As part of our commitment to delivering market leading seasonal games, we have combined our player-favourite ‘Big Big Fishing Fortune’ title with a classic ‘Day at the Races’ theme – just in time for the biggest events in the UK horse racing calendar, Cheltenham Festival and the Aintree Grand National, setting our customers and players up for an exciting Spring experience.”
Claire Osborne, VP of Interactive at Inspired, said, “With its fun gameplay, crisp horse-racing graphics, and availability across both digital and retail platforms, Big Big Horsey Fortune is set to be a standout hit. It has been designed to maximise engagement during the peak horse-racing season and deliver a thrilling ride that operators won’t want to miss.”
Big Big Horsey Fortune™ is the latest addition to Inspired’s growing portfolio of high-performing seasonal slots content, reaffirming its reputation as a leading provider of innovative and engaging gaming experiences across multiple platforms.
The post Inspired Launches Big Big Horsey Fortune Across Online & Retail appeared first on European Gaming Industry News.
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