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Playing Across the Divide: Lessons that iGaming Can Learn from the Video Game Industry
In the rapidly evolving world of iGaming, the industry finds itself at a fascinating crossroads. Gameplay mechanics, social gaming options, player-to-player competitions, and bonus features have become increasingly complex, and player demand continues to grow.
The days of creating slot games with the same old themes and gameplay features are long gone. Players want a more engaging experience, and one place the industry can find this is by looking across the virtual divide into the world of video games.
A Source of Inspiration
Video games are, in many ways, the defining entertainment medium of this generation, and there are a lot of lessons that iGaming can learn from them.
One thing that has become clear in recent years is that players want a more enriching and engaging iGaming experience. There are several ways to do this; one is through incorporating engaging characters, themes, and narratives into gameplay, and the other is through social features, rewards and interactions.
Video games have succeeded in both areas, with the online gaming boom of the last decade or so highlighting how effective community building and player competition can be. Leaderboards, multiplayer options, tournaments, and social interactions drive player engagement and have been effectively utilised.
A More Personalised and Social Experience
iGaming has, for years, been a solitary experience. Players log in to their online casino accounts, hit spin and play alone. The invention of crash games and more enhanced live-casino games has begun to change this, but there is still much room for growth. Developers can take their game offerings to the next level by incorporating these social, interactive elements.
To make these social experiences feel all the more personal, games and casinos can offer players the chance to customise avatars, profiles, and themes. We have seen this be a massive success in many free-to-play battle royale-style games that have dominated the online gaming world for the last decade.
Adding a personalised touch or striving towards more unlockable content keeps players engaged and returning for more. The latter point is something that is easy to imagine entering the world of iGaming, with players tracking progress and unlocking bonuses/features as games progress.
Developers do not need to wait to make these changes regarding compelling themes and narratives. More intriguing characters or stories in gaming can be an incredibly effective way of gaining traction. Story-based game progression, such as what we offer in our Gates of Hellfire slot, can significantly impact the gaming experience.
A Shift in Mindset
These changes must be implemented from the beginning of the creative process. Slot developers, to truly get the most out of their games, must be looking at their games as a form of entertainment right from the very beginning.
If you look at your slot game as a standard slot, that is all it will be. By approaching the creative process differently, developers can find new ways to entertain their audiences and stand out in an incredibly crowded marketplace.
Of course, pretending there are no obstacles to overcome would be foolish. The gaming industry has vast budgets and many more resources than your standard iGaming company. There is also a much stronger demand for regular content in the iGaming space, with many studios streamlining their creative processes and being able to churn out games regularly. These are all obstacles that developers will need to work around, with advancements in technology no doubt playing their part.
Players’ expectations will continue to rise in the coming years, and iGaming companies must be prepared to adapt. The video game industry is an obvious source of inspiration, not just in terms of gameplay and narrative but also for player retention and marketing. Online slots and games must now be able to offer a more complete experience than ever before, and at Gaming Corps, we aim to be a part of that movement.
Author: Connor Blinman, Head of Games at Gaming Corps
The post Playing Across the Divide: Lessons that iGaming Can Learn from the Video Game Industry appeared first on European Gaming Industry News.
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Spinmatic unveils groundbreaking hybrid Slot-Plinko game
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Spinmatic, a leading developer of cutting-edge casino games, today announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Elemental Fusion introduces a novel hybrid model, offering players a distinctive blend of traditional reel-spinning action and a collector-driven bonus system culminating in a dynamic Plinko round. The game consists of harnessing the power of five sacred elements -Fire, Earth, Water, Air and Galaxy- guided by an in-game Alchemist character.
The core innovation lies in two distinct yet interconnected features:
- Accumulative multipliers & Fusion reaction: The game features five Element Elixir symbols. Landing these symbols triggers a Fusion Reaction where an accumulative multiplier builds up. Multipliers can reach up to x50 and stack across spins. When a win is achieved, it is multiplied by the accumulated value, which then resets.
- Collect Feature & Plinko Bonus: Players activate the Plinko bonus round by collecting 10 Element Elixir symbols for one of the four core elements (Water, Air, Earth or Fire). Landing a Special Plinko Symbol on the 3rd reel randomly contributes one symbol to the corresponding element’s collector. A key mechanism is that other element collectors do not reset when a Plinko game is triggered, allowing for the rapid chaining of bonus rounds.
The Plinko bonus round offers a sophisticated and varied experience, determined by the collected element. Before the balls drop, a wheel spins to determine the number of balls, ranging from a minimum of 10 to an impressive 100.
Each of the four unique Plinko games features 16 rows and is designed with a distinct volatility profile and prize mechanic, and each guarantees a specific Jackpot tier (Mini, Midi, Maxi and Grand Jackpot).
Spinmatic invites operators to integrate Elemental Fusion immediately to offer players this pioneering gaming experience.
The post Spinmatic unveils groundbreaking hybrid Slot-Plinko game appeared first on European Gaming Industry News.
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RedCore was awarded “Transformation of the Year” at SiGMA Rome
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The RedCore business group received the “Transformation of the Year” award at the SiGMA Central Europe Awards ceremony, which took place as part of SiGMA Central Europe on November 3 in Rome. The award honors the company’s successful transformation from PIN-UP Global, an iGaming-focused holding company, to a diversified technology business group operating in various areas of digital business.
RedCore is the result of a large-scale transformation of PIN-UP Global, which began in 2024. This was a logical step that allowed the holding company to expand beyond the iGaming industry. The accumulated expertise allows the brands included in the business group to create technological solutions for fintech, marketing platforms, e-commerce, regulatory technologies, customer service, and platform B2C services with high user engagement.
Today, the international business group RedCore includes seven independent brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners, Talk with Us.
“This award recognizes that we have made the right strategic move. Over nine years of working in iGaming, we have accumulated expertise that is applicable far beyond a single industry. RedCore is the result of a transition from internal solutions to independent products for the market. We have created a business group ready to share high-quality technologies and team expertise with various digital businesses,” comments Marina Ilina, CEO and founder of RedCore.
The “Transformation of the Year” award at the SiGMA Central Europe Awards is especially significant as it recognizes RedCore’s ability to successfully adapt to changing market conditions and create new opportunities for growth. The award organizers highly appreciated the scale of the changes, the speed of their implementation, and the results of the transformation.
The post RedCore was awarded “Transformation of the Year” at SiGMA Rome appeared first on European Gaming Industry News.
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Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets
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International law firm Osborne Clarke has advised Shore Capital on Winvia Entertainment plc’s £205 million AIM IPO and associated £40 million institutional placing. Shore Capital acted as nominated adviser, sole bookrunner and sole broker.
Technology focused business Winvia Entertainment is the second largest prize draw operator in the UK by market share and owns the brands Best of the Best and Click Competitions, through which players can play for prizes including cars, luxury watches and holidays.
Outside the UK, the company is focused on the fast-growing and regulated Romanian online gaming market, where it is a top three online casino operator, operating a multi-brand strategy including own brands such as Princess Casino, Royal Slots and Luck, white label brands such as Magnumbet, Cashpot and Excelbet, and a majority owned poker business.
Winvia Entertainment intends to use the net proceeds of the placing to fund acquisitions in the large but fragmented UK prize draw sector. It has been building a pipeline of other opportunities and is in discussions with several potential acquisition targets to allow it to consolidate its position in this rapidly growing market.
Admission and trading in the company’s ordinary shares on AIM took place on the 3 November 2025 at 8:00 a.m.
The IPO represents a significant AIM admission in H2 2025 and highlights the renewed interest in UK tech and digital-entertainment flotations. It follows commentary that the London listing market may be turning a corner, with several listing announcements and a strengthening pipeline emerging in recent weeks.
Commenting on the transaction, Ed Nisbet, Associate Director at Osborne Clarke, said: “We are delighted to have assisted the Shore Capital team in relation to the IPO of Winvia Entertainment. Both the UK and Romanian markets that the group is focused on offer exciting opportunities and this IPO perfectly positions Winvia to build on its existing strength to take advantage of these. This transaction, together with general market activity and our increasing pipeline of opportunities, is also demonstrative of the increased momentum in UK capital markets.”
Jonathan King, Partner at Osborne Clarke, added: “The Winvia IPO showcases the breadth of Osborne Clarke’s capital markets expertise – from advising on complex cross-border structures to supporting clients at every stage of their growth.”
Osborne Clarke’s Corporate team, which is ranked in the top tiers by both Chambers UK and Legal 500 UK for AIM, is considered a go-to practice for many companies in the tech, media and comms sector. Its clients range from global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to strategic M&A, IPOs and JVs.
The post Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets appeared first on European Gaming Industry News.
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