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WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS
For the first time, Off-White™ creates a playing kit, marking a groundbreaking moment with AC Milan and PUMA.
Rooted in shared values of ambition and progress, the AC Milan x Off-White™ kit symbolizes the transformative power of dreams.
AC Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.
This collaboration is more than just a meeting of football and fashion, it is a celebration of shared values and the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by Off-White™ creating its first-ever kit designed to be worn on the pitch.
At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year.
The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.
The new kit, beautifully designed by PUMA and Off-White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first features a black base that beautifully fades into a power green colorway at the bottom, with sizzle yellow logos and red detailing on the black collar and the jersey cuffs.
The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.
Both designs are reimagined with signature Off-White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word “Diavoli” – a nod to AC Milan’s historic nickname – incorporated on the badge on the front.
Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off-White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating Black culture and excellence.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future and celebrating the partnership with Off-White™.
Building on the success of our Fourth Kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways.
We are proud to celebrate this cultural moment and bring the transformative power of dreams to life on and off the pitch.” Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off- White™ to bring this iconic moment to life, blending performance and culture into something truly unique.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”
Cristiano Fagnani, CEO of Off-White™ added:“The collaboration between Off-White™, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in its vision through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into car Decals and Wheels, set to debut in the popular sports-action game starting 21 February.
Meanwhile, a custom Fortnite island* takeover inspired by the collection is also launching, offering players the chance to explore, interact, and fully experience the essence of the new kits.
To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.
The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA’s ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.
The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.
Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand’s commitment to a circular production process.
The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan’s men’s First Team take on Hellas Verona in their Serie A fixture on the 15 February, with the team wearing the black version and the goalkeeper sporting the red version.
The red version will then feature in the match against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across these two games.
AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with outfield players in red and the goalkeeper in black.
The AC Milan x Off-White™ is available from AC Milan Official Stores, store.milan.com, PUMA stores, PUMA.com, and select retailers worldwide from the 14 February.
The post WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS appeared first on European Gaming Industry News.
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The post Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience appeared first on European Gaming Industry News.
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