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S8UL rebrands as S∞UL on Valentine’s Day to celebrate the infinite love of gaming
This Valentine’s Day, India’s leading esports and gaming organization, S8UL, is embracing the spirit of love with a special rebranding. In celebration of the special day, S8UL has transformed itself into S∞UL, a name that symbolizes S(oul), 8 (Infinity) and UL (You & Love), representing infinite love for gaming, community, and its fans.
Beyond competition, gaming is rooted in passion, friendship, and building strong community bonds. It has a unique ability to transcend geographical as well as cultural boundaries to strengthen connections and create lasting memories.
A report by the Entertainment Software Association (ESA), which included a survey of 13,000 players across 12 countries, found that 42% of gamers met a good friend, spouse, or significant other through video games.
With its infinity-inspired makeover, S8UL aims to cherish the deep connection between its creators, players, and supporters who make up the heart of the gaming ecosystem.
To make the occasion even more special, S8UL is launching the #S8ULMates campaign, inviting fans to share their most cherished moments with the organization. Whether it’s a selfie with an S8UL creator, an unforgettable event experience, or a memory that defines their journey with the gaming powerhouse, fans can participate by posting about their favourite S8UL moment and expressing what the organization means to them. The best entries not only have a chance to be featured on S8UL’s official social media channels but also to win exclusive S8UL merchandise or a video call with their favorite S8UL creator.
How to participate in the #S8ULMates campaign:
- Post a photo
- Write a sentence about what S8UL means to you
- Tag @S8ULEsports and use the hashtag #S8ULMates to enter
S8UL’s prominent creators, including Naman Mathur (Mortal), Kaashvi Hiranandani (KaashPlays), Raj Varma (Snax), Payal Dhare (PayalGaming), Gulrez Khan (JokerKiHaveli), Aman Jain (Soul Aman) and others, will also be actively engaging with fans as part of the campaign.
Recently, S8UL’s prominent creator Kaashvi Hiranandani (KaashPlays) unveiled her new IP, ‘Kaash We Match’, a blind dating show that blends romance, gaming, and humor. The 12-episode series, which began in December 2024, offers a fresh take on dating shows by featuring cooperative gaming challenges like It Takes Two and Chained Together, designed to test contestants’ chemistry.
As S8UL and its creators continue to push the boundaries of content creation and esports in India, this rebranding is a tribute to the fans who make it all possible because, in gaming and in life, some bonds last forever.
The post S8UL rebrands as S∞UL on Valentine’s Day to celebrate the infinite love of gaming appeared first on European Gaming Industry News.
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“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
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The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
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“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
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The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
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Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience
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Big Money Live sets a new standard in the bingo proposition by seamlessly combining online and land-based players across all Buzz Bingo clubs into a shared and exciting experience, powered by a low latency video stream with an engaging live presenter.
Officially launched at the end of 2024, Big Money Live debuted with a record-breaking £100,000 prize pool, the largest omni-channel bingo prize in the UK. Players nationwide participated in the exciting new chapter of bingo history, enjoying the game from both the vibrant atmosphere of bingo halls and the comfort of their own homes, showcasing the flexibility of this bingo offering.
Big Money Live is broadcasted from Buzz Bingo’s state-of-the-art studio in Derby and streamed live twice daily, seven days a week. Playtech, in collaboration with its ECM Systems platform, has worked closely with Buzz Bingo to develop a cutting-edge offering that caters to both digital and retail bingo enthusiasts. The seamless delivery of bingo games alongside live video enables entertaining and engaging features to be created around the core games, creating opportunities to attract new and younger audiences to play bingo together online and in-venue.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are incredibly proud to partner with Buzz Bingo on this project. Big Money Live represents a significant milestone in our ongoing commitment to innovation and excellence in the gaming industry. This collaboration showcases our ability to deliver top-tier technology solutions, such as the ECM handheld machines, that enhance player experiences across multiple channels, including online and retail. We’ve already received great feedback from the industry over this offering and functionality.”
Dave Evans, Chief Product Officer at Buzz Bingo, said: “The launch of Big Money Live marks an exciting new phase for bingo in the UK. Our partnership with Playtech has been instrumental in bringing this vision to life, and we are confident that this game will attract more players and offer bigger prizes than ever before.”
Richard Kearns, Head of Bingo at Buzz Bingo, said: “This new concept is a testament to the hard work and collaboration between our teams and Playtech. We are dedicated to providing innovative and engaging bingo experiences, and Big Money Live is a perfect example of this commitment.”
The post Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience appeared first on European Gaming Industry News.
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