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SOFTSWISS Sportsbook Enhances CMS to Boost Operator Efficiency

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SOFTSWISS, a leading global provider of innovative iGaming software solutions, is rolling out an upgrade to its content management system (CMS) for the SOFTWSISS Sportsbook. This update enhances sportsbook content management, offering operators greater control, streamlined workflows, and an improved user experience.

The new CMS introduces advanced customisation capabilities, optimised locale management, and an upgraded interface, allowing operators to manage their projects more efficiently. These improvements reduce manual work, minimise errors, and speed up content updates, ensuring a seamless experience for both sportsbook teams and players.

One key advantage of the new CMS is its improved flexibility in managing complex configurations. Operators can now customise settings with greater precision, enabling tailored adjustments based on their business requirements. The system allows for deeper content control, making it easier to fine-tune sportsbook offerings, promotions, and betting options. 

With enhanced locale management, teams can now reduce manual work when localising content for different markets, ensuring a smoother and more accurate experience when expanding into new regions. The improved interface also enhances usability, allowing teams to update key sections of their sportsbook more quickly and efficiently.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “This CMS is a massive upgrade for our Sportsbook’s operators. Our goal has always been to provide partners with the most agile and efficient tools for managing their projects. The latest improvements streamline content updates and enhance accuracy and scalability, allowing operators to focus on creating the best possible experience for players. As we continue to enhance our product, we’re excited about the new features we plan to introduce in the coming months.”

Recently the Sportsbook celebrated its fourth anniversary, reporting an 183% year-on-year increase in bets placed and expanding to 112 projects across 30 casino platforms.

SOFTSWISS is actively enhancing the system with new features planned for upcoming updates. One of the key improvements is a preview function, which will allow operators to preview page updates to prevent misconfigurations before content goes live. Another major upgrade will focus on mobile optimisation, enabling a more app-like experience. Instead of the traditional vertical scrolling, in-play events will be displayed in a side-scrolling format, making the interface more intuitive and engaging for mobile users.

The SOFTSWISS Sportsbook continues to deliver cutting-edge solutions to enhance both operator efficiency and player engagement. Recently, the SOFTSWISS Sportsbook Network Jackpot became the first cross-brand jackpot in the industry, boosting player engagement across multiple operators. 

The SOFTSWISS team will be available to discuss new features and partnerships at the SBC Summit Rio from 25 to 27 February.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Sportsbook Enhances CMS to Boost Operator Efficiency appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.

“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.

20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.

Features

Expanding Wild

During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.

Tumbling Reels with Increasing Multiplier

Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.

Jackpot Cards

The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.

The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.

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Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience

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Playtech announced the launch of Buzz Bingo’s groundbreaking omni-channel bingo game, Big Money Live.

Big Money Live sets a new standard in the bingo proposition by seamlessly combining online and land-based players across all Buzz Bingo clubs into a shared and exciting experience, powered by a low latency video stream with an engaging live presenter.

Officially launched at the end of 2024, Big Money Live debuted with a record-breaking £100,000 prize pool, the largest omni-channel bingo prize in the UK. Players nationwide participated in the exciting new chapter of bingo history, enjoying the game from both the vibrant atmosphere of bingo halls and the comfort of their own homes, showcasing the flexibility of this bingo offering.

Big Money Live is broadcasted from Buzz Bingo’s state-of-the-art studio in Derby and streamed live twice daily, seven days a week. Playtech, in collaboration with its ECM Systems platform, has worked closely with Buzz Bingo to develop a cutting-edge offering that caters to both digital and retail bingo enthusiasts. The seamless delivery of bingo games alongside live video enables entertaining and engaging features to be created around the core games, creating opportunities to attract new and younger audiences to play bingo together online and in-venue.

Marat Koss, VP of Interactive Gaming at Playtech, said: “We are incredibly proud to partner with Buzz Bingo on this project. Big Money Live represents a significant milestone in our ongoing commitment to innovation and excellence in the gaming industry. This collaboration showcases our ability to deliver top-tier technology solutions, such as the ECM handheld machines, that enhance player experiences across multiple channels, including online and retail. We’ve already received great feedback from the industry over this offering and functionality.”

Dave Evans, Chief Product Officer at Buzz Bingo, said: “The launch of Big Money Live marks an exciting new phase for bingo in the UK. Our partnership with Playtech has been instrumental in bringing this vision to life, and we are confident that this game will attract more players and offer bigger prizes than ever before.”

Richard Kearns, Head of Bingo at Buzz Bingo, said: “This new concept is a testament to the hard work and collaboration between our teams and Playtech. We are dedicated to providing innovative and engaging bingo experiences, and Big Money Live is a perfect example of this commitment.”

The post Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience appeared first on European Gaming Industry News.

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