GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.

Watch Pole Position Performance: GR8 Tech CRM

Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.

One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.

The Jockey Club has announced a new partnership with oddschecker, which sees the UK’s leading betting comparison service and FairPlay Sports Media brand named as its Official Betting Technology Partner.

This partnership will see oddschecker providing odds, betting journeys, and exclusive offers across The Jockey Club’s digital platforms, including the newly transformed app and web pages, further enhancing the customer experience for racing fans.

As part of the arrangement, oddschecker will play a significant role in race sponsorships across several Jockey Club venues, beginning with Grand National Trial Day at Haydock Park on Saturday 15^th February.

Oddschecker will also partner The Sefton Novices’ Hurdle on Ladies’ Day at the Randox Grand National Festival before partnering contests at The Betfred Guineas Festival at Newmarket, as well as Haydock Park, Exeter, Cheltenham, and Sandown Park.

In addition to race sponsorships, oddschecker will be the sponsor of The Racing Room for all four days of the 2025 Cheltenham Festival, providing an exciting and immersive experience for guests.

Richard Gale, Chief Revenue Officer FairPlay Sports Media, said: “The Jockey Club is renowned for hosting some of the biggest showcases in UK racing, and with a bumper fixture list kicking off at the Grand National Trial Day, we’re confident this will be a strong partnership for both parties.

“Whatever the sport, we want to give fans and bettors the most exciting and profitable sporting experiences possible, and by combining sponsorship with our technology placements – in the form of odds and offers – on The Jockey Club’s app and site, this partnership will enhance both its digital users and racegoers experiences.”

Dan Glavin, Head of Bookmaker Partnerships at The Jockey Club, added: “We are delighted to partner with oddschecker, a brand that shares our commitment to providing the best possible experience for racing fans.

“This collaboration will see oddschecker’s trusted odds and offers enhance our customers’ enjoyment of racing across some of the biggest events of the year and we’re looking forward to working alongside them.”

Having continually re-invented the way players enjoy classic slots with its Premium collection, in-demand software provider, Swintt, has raised the bar once again with Horus Treasure – an all-new Egyptian adventure that features an innovative Quad Spin mechanic.

Boasting a maximum win of 6,000x the bet, Horus Treasure is a five-reel, 10-payline game that features treasure chests, sarcophagi and ankhs among its unique symbols. Set deep in the catacombs of a magnificent pyramid illuminated by flickering torches, the slot comes to life whenever a win of at least 4x is landed, at which point a Quad Spin option comes into play.

Whenever this happens, players will be given the choice of simply collecting their current prize or risking it for greater wins with a special Quad Spin. If they chose the latter, the gameboard will split into four separate sets of reels as a re-spin takes place with 40 total paylines now available.

On top of the additional paylines, every Quad Spin also features special mystery symbols that appear across each reel set, with these all transforming into one random symbol per gameboard at the end of the spin to potentially create huge wins and unlock the slot’s most rewarding prizes.

Of course, should players land at least a 4x win during the feature, they’ll also have the option to gamble it again in further Quad Spins – and the bigger the prize they land, the more re-spins they’ll be awarded, creating a unique strategic element where they’ll need to balance risk versus reward.

David Mann, Chief Executive Officer at Swintt, said: “Our SwinttPremium collection is always looking for new ways to put a fresh spin on the classic slot format – and in Horus Treasure, we’ve given the much-love Egyptian theme an exciting makeover with the introduction of Quad Spins.

“Offering players the chance to quadruple their chances of winning whenever a prize of at least 4x the starting bet is landed, this innovative mechanic adds an exciting dynamic to gameplay where they must decide whether to collect their current prize or push on for even greater rewards and we’re sure it’ll go on to make the game a hugely popular addition to our Premium collection.”.