Latest News

Splash Tech: How operators can tap into the hype

Published

22 hours ago

February 10, 2025

Reading Time: 3 minutes

Adam Wilson, CEO at Splash Tech, looks at how operators can best utilise free-to-play (FTP) solutions to drive engagement with their customers.

It is often said that one of the main attractions of sport is the anticipation of the event, even more so than the event itself. How much do FTP games for sportsbooks tap into the buzz around sporting events for fans?

As we saw recently with all the attention paid to Super Bowl in the run-up to the game, people were heavily invested to the extent that even the half-time show became the subject of countless articles in the media and commentary on social channels. Naturally, predicting outcomes for teams and players is a major focus for sports fans worldwide and that is where free-to-play (FTP) games come in for sportsbooks by tapping into the sense of excitement. Combining the lure of free rewards and often big cash prizes with the promise of compelling sporting action definitely creates a perfect storm for marketeers. At Splash Tech, we have the technology and product to create tangible results on the back of pre-game noise, be it in the United States or anywhere else in the world, across all sports.

In terms of technology, across UI/UX, data and other areas, what refinements have you seen that have had a big impact in the way end users interact with FTP games?

Over the years, the FTP vertical has certainly become sophisticated in terms of how slick and engaging games and products are when presented to the end user. The effectiveness of a modern FTP strategy rests on how segmentation is carried out. It is all about rewarding the right user at the right time with the right prize and this is the secret to success.

If we look at dynamic segmentation, player experiences can be tailored to their progress within an operator’s ecosystem. New customers encounter more compelling offers, incentivising initial deposits, while established players experience gamified reward systems, promoting and recognising continued engagement. All incentives are personalised based on player lifetime value, delivering appropriate rewards to each user instantly. By offering players pertinent, timely, and enjoyable games, providers of promotional solutions can significantly boost operator revenue.

You recently struck a deal with Wildz Sports to roll out a series of Daily Predictor and Pick 6 games across a wide range of sports. How do you plan to keep these games fresh and interesting?

Localisation is very important when working with multi-regional partners. You can have the same game types running, but the content has to be tailored to user and regional preferences. With the Wildz Sports deal, we are rolling out game experiences across football, ice hockey, cricket, rugby and all US sports. Naturally, you wouldn’t expect a huge take-up for a cricket-based experience in the United States, but operators have found that it’s a sport that is extremely popular with bettors in other geographies. As such, FTP can play a major role in acquisition and retention in countries and regions that love the sport.

Finally, what is the future direction of FTP games? How can they evolve to become even more seamless and attractive as both acquisition and retention tools?

FTP can and should start at the top of the funnel and follow a user all the way through their journey with a sportsbook or casino. With the data we now have at our disposal, we can trigger real-time game experiences tailored to user preferences, optimised to enhance their loyalty with a brand. Given the diverse preferences of players, a one-size-fits-all approach simply won’t cut it in what is an extremely competitive market. Highly targeted and relevant engagement is crucial for capturing and retaining player attention and neglecting the tools that enable this can be a costly mistake.

The post Splash Tech: How operators can tap into the hype appeared first on European Gaming Industry News.

Latest News

Gaming Americas Weekly Roundup – February 3-9

Published

27 minutes ago

February 11, 2025

George Miller

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Governor Joe Lombardo has announced the appointment of Chandeni Sendall to the Nevada Gaming Control Board. Since 2015, Ms. Sendall has served as a Deputy City Attorney for the City of Reno, practicing in the civil division. Before her work in the Reno City Attorney’s Office, Ms. Sendall worked in civil and commercial litigation, served as an in-house legal intern for Caesars Entertainment, and clerked for the Honorable James W. Hardesty at the Nevada Supreme Court. While attending the William S. Boyd School of Law, Ms. Sendall served as the Editor-in-Chief of the UNLV Gaming Law Journal. Before her legal career, she served for several years as an Internal Auditor for Caesars Entertainment.

TheLotter US has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize. TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.

The Pennsylvania Gaming Control Board has approved three consent agreements presented by its Office of Enforcement Counsel resulting in total fines of $282,205. The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.

Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country. Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.

Partnerships

Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing. The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.

Payflo Inc. has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry. Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.

The post Gaming Americas Weekly Roundup – February 3-9 appeared first on European Gaming Industry News.

Latest News

Enjoy the Year of the Wooden Snake with Fortune Snake!

Published

27 minutes ago

February 11, 2025

George Miller

Reading Time: 2 minutes

Fortune Snake is Endorphina’s newest oriental slot that teleports players to a sacred temple, straight to the heart of the Wooden Snake. With cascading reels and Free Games with Extra Multipliers up to x100, Fortune Snake invites players to explore the mysteries of the hidden temple.

According to the Chinese calendar, the Year of the Wood Snake brings a unique blend of wisdom, luck, and transformation – and we’ve immortalized this experience in our slot game! In Fortune Snake, players will travel to a misty land, where the temple of the Snake stands hidden and untouched, only visible to the keen observer and brave explorer. The red paper lanterns swing in the melody of the wind, patiently waiting for the next daring traveler to uncover the secrets buried beneath.

Fortune Snake is a 6-reel, 5-row oriental slot with scattered payouts, offering thrilling features including:

Powerful Firecrackers – enhancing the gaming experience by exploding and blasting off symbols from the same line and reel except Multipliers and Bonus symbols.
High-quality Graphics – fully immersing players into the world of the Wooden Snake, taking them on a thrilling adventure.
Mobile-friendly Design – allowing players to have a seamless gaming experience from their mobile devices.
Classic Risk Game – giving players the opportunity to double their winnings up to 10x.
Bonus Pop feature – triggering the Free Games instantly.

The Year of the Wood Snake brings excitement and incredible luck as it rolls in, and our Fortune Snake embodies this perfectly! Mystical and lively, this slot game welcomes the new year with eye-catching fireworks and irreplaceable firecrackers, setting the stage for an incredible year ahead!

As a leading casino content provider for over 10 years, we at Endorphina have focused on creating unique gaming experiences for many different audiences. Starting from our player-centered approach to game development, Endorphina game slots provide outstanding entertainment for players, from crisp graphics and innovative mechanics to engaging gameplay and unique themes.

The post Enjoy the Year of the Wooden Snake with Fortune Snake! appeared first on European Gaming Industry News.

Latest News

FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance

Published

11 hours ago

February 10, 2025

George Miller

Reading Time: < 1 minute

Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.

Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.

“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.

As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.

With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:

How can AI-driven decisioning improve financial inclusion without increasing risk?
What role will open banking play in making AI models more accurate and transparent?
How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?

The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.