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The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View
How does the Atlaslive Platform leverage AI to enhance responsible gaming and player protection as a leading B2B iGaming tech provider?
At Atlaslive, we see AI as a game-changer in responsible gaming, offering smarter, data-driven solutions to protect players while empowering operators. Our platform integrates machine learning tools that continuously analyze player activity, detect early signs of risky behavior, and provide personalized interventions—all while maintaining a seamless gaming experience. The goal is to equip operators with proactive tools that support player well-being without unnecessary friction.
Looking ahead, we’re diving deeper into AI’s potential, exploring more advanced profiling techniques to refine risk assessments and deliver interventions that feel intuitive and effective. The responsible gaming landscape is evolving rapidly, and we’re committed to staying ahead, ensuring our solutions meet market demands and regulatory expectations.
AI is also revolutionizing compliance by automating key processes like KYC verification, real-time player monitoring, and reporting. This not only saves operators time but also strengthens regulatory adherence without adding operational complexity. As AI technology continues to advance, it’s clear that its role in responsible gaming will only grow, creating a safer, more responsible, and ultimately fairer gaming ecosystem where both operators and players benefit.
What AI-driven technologies does the Atlaslive Platform use to detect potentially harmful player behaviors?
The Atlaslive Platform uses real-time behavioral analytics powered by AI to detect patterns that may indicate risky player activity. Our system continuously monitors key behavioral signals, such as sudden increases in deposit frequency or unusually long gaming sessions, helping operators identify potential concerns before they escalate.
We leverage advanced machine learning models to refine these detections, ensuring accuracy and minimizing false positives. However, we also prioritize usability—our AI-driven insights are designed to be clear and actionable, allowing operators to intervene at the right time with minimal disruption. It’s about striking the right balance between cutting-edge technology and practical, real-world solutions that enhance player protection.
What are the opportunities and challenges for suppliers and operators when integrating AI into responsible gaming, player engagement, and operational efficiency?
AI presents significant opportunities for both B2B tech providers and operators in iGaming. On the player engagement side, AI-driven personalization is a game-changer. By analyzing real-time player behavior, AI can recommend games, promotions, or responsible gaming interventions tailored to individual habits. Research shows that AI-powered alerts can be highly effective—over 50% of high-risk players who received targeted warnings adjusted their gambling behavior the same day, with 54% continuing to play more responsibly a week later. This level of personalization not only supports safer gaming but also fosters stronger player loyalty by making interactions more relevant and meaningful.
From an operational perspective, AI enhances efficiency across multiple areas. It automates KYC processes, detects fraud, and streamlines resource allocation. Machine learning models can also identify risk patterns—such as sudden spikes in deposits or extended play sessions—and trigger timely interventions, helping operators act proactively rather than reactively.
However, these benefits come with challenges. Transparency remains a key concern, as players increasingly want clarity on how AI-driven decisions impact them. Studies indicate that over 80% of people have concerns about AI transparency, according to research by Jobin et al. Additionally, navigating evolving regulations, such as the EU’s AI Act, requires operators to ensure their AI tools meet strict standards for fairness, privacy, and accuracy.
Ultimately, while AI is reshaping responsible gaming and operational efficiency, success depends on balancing innovation with compliance and building trust with players. The real challenge lies in leveraging AI’s potential while ensuring ethical, transparent, and player-friendly implementation.
What ethical considerations should iGaming operators keep in mind when implementing AI for responsible gaming?
When it comes to using AI for responsible gaming, operators need to understand that it’s about supporting players, not controlling them. Transparency is very important here, and players should know how AI is being used and feel confident that it’s there to help, not to invade their privacy or manipulate their behavior.
It’s also important to keep the human element in mind. While AI can handle a lot of the heavy lifting, like spotting risky patterns or automating interventions, as I mentioned before, operators should make sure there’s still room for empathy and personalized support when it’s needed. AI should complement human oversight, not replace it entirely.
Another consideration is fairness. AI systems need to be designed and monitored to avoid any unintended biases or outcomes that might negatively impact certain groups. I think it is more about creating tools that genuinely protect players while building trust and a sense of fairness in the gaming environment.
How do you see AI shaping the future at Atlaslive, not just in responsible gaming but across your entire iGaming platform?
AI is set to play an even bigger role at Atlaslive, enhancing multiple aspects of our platform beyond responsible gaming. One of the most exciting areas is real-time odds optimization — AI’s ability to process vast amounts of data instantly allows us to adjust odds dynamically based on live events. This makes betting faster, smarter, and more responsive, ensuring that operators can offer the most competitive and accurate odds at any moment.
Another major focus is automated customer care. AI-powered support systems can efficiently handle player queries, from setting limits to finding specific games or resolving account issues. By streamlining these interactions, AI ensures that customer service is not only faster but also more personalized, creating a smoother user experience.
We’re also exploring AI-driven content personalization. By analyzing player preferences and behavioral patterns, AI can recommend games, bonuses, and features that feel uniquely tailored to each user. This level of customization keeps engagement high and makes every interaction on the platform more relevant and immersive.
Ultimately, AI is helping us refine and elevate every part of the iGaming experience, from betting mechanics to customer engagement and operational efficiency. As technology continues to evolve, its role in optimizing both player satisfaction and operator performance will only grow.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post The Future of Responsible Gaming: AI’s Role in Player Protection – Atlaslive’s View appeared first on European Gaming Industry News.
7777 gaming, a trailblazing provider of cutting-edge online casino and instant games, is thrilled to announce its official launch with Premier Bet & Partners, one of Africa’s largest and most influential gaming operators.
This strategic partnership brings 7777 gaming’s diverse portfolio of over 150 innovative and engaging titles to Premier Bet & Partners’ vast user base across more than 18 African countries, including Mali, Angola, Zimbabwe, Malawi, Cameroon, DR Congo, Tanzania, and Mozambique.
Players across the continent can now enjoy hit titles like Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party and Devil’s Deal Soul for Sale, along with many more games that blend rich storytelling, unique mechanics, and local relevance.
“We are excited to see our portfolio go live with such a well-established and widely recognized brand like Premier Bet & Partners,” said Larisa Karaboycheva, Partnership Manager at 7777 gaming. “Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets.”
Premier Bet & Partners, launched in 1997, has grown into a household name across Africa, offering a robust suite of gaming products including sports betting (pre-match and live), virtual sports, online casino games, lottery, and instant games. Known for its extensive market coverage and commitment to innovation, Premier Bet & Partners continues to enhance the player experience through strategic partnerships.
“We are always looking for partners that bring added value to our players,” said Karen Hope , COO at Premier Bet & Partners. “7777 gaming’s content offers a fresh and exciting experience that perfectly complements our portfolio. We are confident that their games will be a big hit across our markets.”
This partnership further cements 7777 gaming’s position as a rising force in the global gaming landscape as it continues to form strategic alliances with tier-one operators around the world.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
The post 7777 gaming goes live with Premier Bet & Partners in key African markets appeared first on European Gaming Industry News.
PandaScore, the award-winning provider of esports data, odds and betting products, has rolled out an exciting player performance and skill rating system for League of Legends.
PandaSkill has been developed by PandaScore’s data science team and aims to uplift performance analysis and product performance.
It is a machine learning model that measures individual player skill in a way that more accurately compares every player, accounting for their respective roles and, crucially, measures the skill of players relative to the strength of every player across the world.
Each in-game role is modelled independently, ensuring a fair comparison between them. Then, using these performance scores, PandaSkill updates the player skill ratings using the Bayesian framework OpenSkill in a free-for-all setting
In this setting, skill ratings are updated solely based on performance scores rather than game outcomes, highlighting individual contributions.
PandaSkill has been developed as an open-source resource that can be used for the betterment of the wider industry.
It can be deployed across websites, apps or within the context of an esports publication and can be used by fans and bettors to compare players, teams and performances over time to guide their wagers, adding more interest and value to the community.
As well as adding value to PandaScore’s operators and their players, the provider is also using it to improve its offering.
PandaSkill is supporting the provider’s core esports betting services, especially its popular Player Props and BetBuilder as it helps to increase the accuracy of its odds by bringing them closer to true probability, as well as informing its traders as to how the probabilities are being created.
Oliver Niner, Head of B2B at PandaScore, said: “The idea for PandaSkill was borne out of a culture of understanding games at an intrinsic, data-driven level, what drives wins and what constitutes good or bad performance.
“Esports fans a bettors share a similar interest in data-driven performance, whether that be their personal ratings and rankings in the games they play or the latest stats for the best pro players in the world.
“PandaSkill takes this to the next level, helping inform public discussion, culture building and broadcast commentary, as well as helping players make smarter bets while also allowing us to improve the products and services we offer to operators.
“This makes PandaSkill an important product in our suite. It also stands as a testament to our commitment to be at the cutting edge of esports and esports betting.”
The post PandaScore drops PandaSkill for League of Legends appeared first on European Gaming Industry News.
Riot Games has announced the launch of Legends Ascend South Asia in association with Aftermath Ventures. Kicking off on April 27, the tournament will be an open-for-all, online-only amateur competition, marking a bold new chapter for competitive League of Legends in the region.
Legends Ascend South Asia runs for four months and features a robust tournament structure, including three open qualifiers, a round-robin league stage, and double-elimination playoffs. With a prize pool of INR 10,00,000, the tournament reflects a strong commitment to building a structured and credible competitive scene for League of Legends players in the region. The winning team will also qualify for the League of Legends Championship Pacific (LCP) Wildcard Playoffs, where teams will battle for a place in the LCP promotion and relegation tournament.
Speaking on the upcoming Legends Ascend, Arun Rajappa, Country Manager India & South Asia, Riot Games, said: “Legends Ascend is about giving players in South Asia a real shot at competitive League of Legends. It’s a step towards building a stronger, more connected community where players and fans can all find more ways to play, engage, grow, and be part of something bigger.”
Tailored for the region’s core League of Legends players, Legends Ascend offers a structured, high-intensity environment that rewards skill, strategy, and consistency. Open to teams from India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives, the tournament presents a global competitive model, delivering a professional experience from start to finish. Teams can sign up for open qualifier #1 by registering here.
Mansoor ‘Nabu’ Ahmed, Founder & CEO, Aftermath Ventures, said: “Legends Ascend South Asia is more than just a tournament—it’s a platform built to empower a new generation of League players in the region. From playing the game ourselves to now hosting it for the community, this moment is incredibly special. Our partnership with Riot Games marks a milestone in our mission to create consistent, high-quality opportunities for emerging talent. We’re excited to see South Asia rise, compete, and make its mark on the global League of Legends stage.” All matches will be broadcast on Aftermath Ventures’ FragNation YouTube Channel, giving fans front-row access to every game-changing moment, clutch play, and underdog stories that could define the next breakout star.
The initiative is a step forward in Riot’s long-term mission to cultivate a sustainable competitive community in South Asia by creating more opportunities for amateur players in the region.
Legends Ascend South Asia: All You Need to Know
- Registration: Registrations for the Legends Ascend begin on April 27, 2025.
- Registration Link: Teams can sign up for open qualifier #1 by registering here.
- Tournament Format: Teams from across South Asia can compete through 3 Open Qualifiers, followed by a Round Robin League stage, and culminating in double-elimination playoffs.
- Duration: 27th April to 3rd Aug 2025
- Broadcast: Live Broadcast for Legends Ascend begins on May 4 on Aftermath Ventures’ FragNation YouTube Channel
- Prize Pool: INR 10,00,000
○ The winner also qualifies for the League of Legends Championship Pacific (LCP) Wildcard Playoffs.
Key Dates
- Open Qualifier #1:
○Registrations: 27th April to 3rd May
○Matches: 4th to 11 May
- Open Qualifier #2:
○Registrations: 12th to 17th May
○Matches: 18th to 25th May
- Open Qualifier #3:
○Registrations: 26th May to 31st May
○Matches:1st to 8th June
Round Robin League: 13th June to 20th July
Playoffs (Top 4 Double Elimination): 25th July to 3rd August
Join the Action
The Legends Ascend South Asia Amateur Online Championship is the beginning of a new chapter for League of Legends in the region. Whether you’re a player looking to prove your skill or a fan ready to cheer
for your favorite underdog, Legends Ascend invites everyone to witness the rise of South Asia’s next generation of League stars.
Stay tuned to Riot Games India & South Asia’s social channels and Aftermath Ventures’ FragNation YouTube channel for live match coverage, team stories, and tournament updates. Get ready for action-packed weekends as the Legends Ascend live broadcast goes live starting May 4, exclusively on the Fragnation YouTube channel.
The post Riot Games announces Legends Ascend South Asia appeared first on European Gaming Industry News.
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