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GR8 Tech Drives Client Success with New Chief Client Officer

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GR8 Tech is reinforcing its client-first strategy by promoting Kateryna Pozdnysheva to Chief Client Officer while she continues to lead the CRM Business Unit. Having been an integral part of GR8 Tech since its inception, Kateryna brings deep industry expertise, strong leadership, and a passion for client success to drive strategic growth and operational excellence.

A Holistic Approach to Client Success

Kateryna’s journey to Chief Client Officer started in CRM, where her team focused on developing solutions that enable operators to engage players more effectively. This foundation shaped her philosophy that client success isn’t just about tactics—it’s about creating a seamless ecosystem where product quality, service excellence, and user experience align to drive results.

In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients. This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts. The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them, and using cutting-edge technology to deliver tailored solutions,” Kateryna shared.

The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.

Data-Driven Personalization in Client Support

Technology plays a vital role in client support, but Kateryna emphasizes that automation alone isn’t enough. “The real value comes from combining automation with a personalized touch. Our goal is to ensure every client interaction is not just fast but also meaningful and relevant.

Key service metrics she prioritizes include:

  • NPS (Net Promoter Score) – measuring how likely clients are to recommend GR8 Tech.
  • CSAT (Customer Satisfaction Score) – assessing satisfaction after specific interactions.

However, Kateryna believes that numbers don’t tell the full story. Direct client feedback through interviews, surveys, and one-on-one conversations provides valuable qualitative insights that drive continuous improvement and the building of stronger, trust-based relationships.

GR8 Tech’s mission is built on client support, keeping commitments, and delivering a personalized approach. With Kateryna Pozdnysheva leading the way, the company is strengthening its ability to solve client requests even more efficiently, deliver more tailored solutions, and uphold its commitments at every stage. With a sharp focus on innovation, efficiency, and sustained growth, the company is raising the bar in iGaming and empowering its clients to lead the industry.

The post GR8 Tech Drives Client Success with New Chief Client Officer appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The post Love is in the Air at SlotsCapital.lv Casino with a Sweet 150% Deposit Bonus on the Mystical Forest of Forbidden Treasures Slot appeared first on European Gaming Industry News.

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Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship

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The Esports World Cup Foundation (“EWCF”) and SNK Corporation, a global leader in game development and publishing, today announced a landmark three-year partnership that brings the anticipated FATAL FURY: City of the Wolves to the Esports World Cup 2025. The legendary fighting game franchise’s first new entry in 26 years will rev its way onto the global esports scene at the world’s largest gaming and esports event in Riyadh, Saudi Arabia, this summer.

Credited with shaping the fighting game genre, FATAL FURY will connect its storied legacy with the future of esports, uniting its classic appeal with the excitement of modern competitive play. The EWC’s Club Championship will play a pivotal role in reigniting FATAL FURY’s competitive spirit, introducing the brand-new entry to a new generation of players, and fostering its growth on the global esports stage. The partnership will accelerate FATAL FURY: City of the Wolves’s debut in competitive gaming, leveraging the global stage of the Esports World Cup to introduce the iconic franchise to new audiences worldwide.

“FATAL FURY is a cornerstone of fighting game history, a franchise that helped ignite the competitive spirit of the 1990s arcade boom and set the stage for the genre’s mainstream revolution,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation“As fighting games and retro titles experience a global resurgence, fueled by nostalgia, competitive depth, and community-driven passion, we are thrilled to partner with SNK for the next three years to bring this legendary series to the Esports World Cup stage. Together, we aim to reignite FATAL FURY’s competitive legacy by introducing it to a new generation of players and fans, elevating its place in the world of esports and supporting the growth of competitive gaming as a truly global sport”.

SNK’s FATAL FURY, first released in 1991 on the NEOGEO arcade system, has captivated fans for over three decades. Garou: Mark of the Wolves, released in 1999, has served as the franchise’s most recent installment, with SNK recently announcing the new release, FATAL FURY: City of the Wolves, to launch in April 2025 – 26 years after its predecessor. Renowned for its innovative gameplay mechanics, compelling characters —such as Terry Bogard, who also appeared in other games like Super Smash Bros.—and rich storytelling, the franchise has spawned multiple sequels, adaptations, and an animated series, cementing its legacy in gaming history.

Its inclusion in the Esports World Cup is set to revive its competitive spirit while fostering the game’s global growth and inspiring the gaming community worldwide.

“This partnership marks a historic milestone for FATAL FURY, a title loved around the world for 30 years, as it steps into the competitive gaming arena,” said Kenji Matsubara, CEO of SNK Corporation. “The Esports World Cup provides the perfect platform to showcase the franchise’s enduring legacy while engaging a new generation of fans, including those watching the great fights live in Riyadh arenas and on screens around the world. With the upcoming release of City of the Wolves in April 2025, this collaboration paves the way for an exciting future, blending the series’ rich history with incredible new possibilities. Together with other landmark titles in SNK’s rich fighting game library—such as THE KING OF FIGHTERS XV and SAMURAI SHODOWN—we will continue to be a leader in the ever-expanding world of esports for years to come. We’re thrilled to work with EWCF to deliver an unforgettable experience for players, fans, and fighting game community members around the world.” 

The FATAL FURY’s announcement adds another revered title to the Esports World Cup’s multi-year lineup, joining a prestigious roster of the world’s most popular games spanning a variety of genres, including first-person shooters, MOBAs, battle royales, strategy and fighting games, as well as one of the most enduring games of all time: chess. With the addition of Fatal Fury, the 2025 event features 20 tournaments across 19 game titles, with more titles set to be revealed in the coming weeks.

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique Club Championship cross-game format will reward Clubs and players with points based on their success in the games, crowning the top Club in the final standings as the Esports World Cup Club Champion in the largest-ever celebration of esports. The inaugural EWC in 2024 featured 200 Clubs and 1,500 elite athletes from 100 countries, competing in 22 tournaments across 21 games for a $60 million prize pool. The eight-week competition and festival drew 500 million viewers online and saw 2.6 million people attend.

The post Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship appeared first on European Gaming Industry News.

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Play Booming Games’ brand new Valentine’s slot

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Valentine’s Day is just around the corner, love is in the air, and Booming Games take full responsibility – thanks to the timely release of smokin’ hot slot Burning Love.

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As with all of the provider’s titles, Burning Love has been certified for launch in core regulated markets including the UK, Sweden and all Malta jurisdictions.

Nemanja Živić, Director of Games at Booming Games, said: “Burning Love is the sizzling new slot that’s the perfect Valentine’s Gift from us to you. The game may be based on a former flame, but it captures all of the fire and all of the passion to deliver a classic that you’ll never forget.”

The post Play Booming Games’ brand new Valentine’s slot appeared first on European Gaming Industry News.

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