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Scientific Games’ SCiQ Lottery Retail Technology Launches for First Time in Europe

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Scientific Games has launched the global lottery company’s SCiQ retail technology for the first time in Europe. Through the partnership with Allwyn, the operator of The National Lottery, the Scientific Games retail ecosystem has debuted at an Asda store east of Manchester, UK. Asda is the second-largest supermarket chain in the UK. SCiQ, which has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets, will modernize how The National Lottery’s scratchcards are managed and purchased at retail.

SCiQ is the only technology of its kind for managing the lottery category within stores. The Scientific Games system provides retailers with a comprehensive suite of features, including touch-of-a-button store reporting, automated inventory management, real-time store-specific sales analytics and market basket performance reports. In addition to streamlined lottery category management, SCiQ offers enhanced product security and modernizes the lottery experience for the shopper with digital screens and automatic dispensing.

Christopher Allen, VP, Lottery Marketing Strategy for Scientific Games, said, “Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play. We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”

Scientific Games customized the software in accordance with Allwyn’s pioneering 10-scratchcard limit, automatically preventing Asda store staff from selecting more than 10 National Lottery Scratchcards per transaction.

Innovating for a changing retail landscape and new-look stores, Scientific Games worked with both Allwyn and Asda to customize SCiQ specifically for the customer service area of the Asda store. This is the first phase of a trial that will take several months as the technology is tested to inform any broader rollout plans in the future.

Allwyn’s Operations Director, Jenny Blogg, said, “As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy Scratchcards. We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”

Scientific Games is the world’s largest lottery games company and the largest lottery systems technology partner in Europe. The company provides games, technologies, analytics and services to more than 150 lotteries in 50 countries worldwide.

SCiQ® is a registered trademark of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.

The post Scientific Games’ SCiQ Lottery Retail Technology Launches for First Time in Europe appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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