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GIANTX partners with Goodfella’s to serve gaming audiences

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Today, esports organisation GIANTX is excited to announce its year-long partnership with one of the UK’s leading frozen food brands, Goodfella’s. The partnership seeks to bring casual gamers and esports fans together, by blending the flavours of Goodfella’s delicious pizzas with GIANTX’s unmatched presence in the industry. Throughout 2025, they will collaborate to unite gaming enthusiasts across the UK by combining a love of good food and engaging content.

The gaming community is one of the most loyal globally in regards to consuming content across social platforms, with gaming video viewers 53% more loyal than YouTube’s other 12 most popular video genres including comedy, cooking, lifestyle, beauty and fashion1.

The union will seamlessly integrate Goodfella’s into GIANTX’s popular casual gaming content series, innovative social campaigns, and offer fan giveaways throughout the year. GIANTX is renowned for its gaming and lifestyle content, including the iconic ‘Guess the Series’, and together with Goodfella’s, they will look to bring fresh entertainment to fans featuring the club’s famous faces such as VALORANT player Tomás “Tomaszy” Machado, LEC Head Coach, André Guilhoto, and Esports Manager, Alex Hehn. GIANTX content creator Ella ‘Tenshi’ Merry, will also make a special appearance in Goodfella’s’ latest TV advertisement, further bridging the worlds of gaming and good food.

Together, GIANTX and Goodfella’s are redefining how industries intersect to drive engagement and forge meaningful connections with a cross-generational audience. The partnership also highlights the immense potential of esports as an attractive industry for brands, showcasing the growing synergy between lifestyle brands and esports.

“We are delighted to welcome Goodfella’s to the GIANTX family! We’ve always believed in creating experiences that resonate with our fans, and Goodfella’s is the perfect partner to help us deliver just that. With shared values in a commitment to quality, innovation, and giving back to the communities we serve, we are excited to continue gifting our fans and the global gaming community engaging content and gear to elevate their gaming experience.” said José Diaz, CEO at GIANTX.

“Goodfella’s is passionate about bringing people together – it’s all about creating memorable moments with good food and great company,” said Mike Sowerby, Marketing Director at Birds Eye, Goodfella’s’ parent company. “By partnering with GIANTX, we’re excited to bring the Goodfella’s brand to the vibrant, dynamic and growing gaming audience and with the same energy and passion that fuels their gameplay. Working with GIANTX is a huge step forward for us as we strive to reach more of the GenZ audience and drive awareness, and love, of Goodfella’s across a hugely influential new channel.”

The launch coincides with a large-scale rebrand from Goodfella’s, bringing a fresh perspective to the brand and its products. GIANTX and Goodfella’s will be serving up generosity, one slice at a time – keep an eye out for further announcements.

The post GIANTX partners with Goodfella’s to serve gaming audiences appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust

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HIPTHER, a leading event organizer and media agency shaping the Gaming and Tech industries in Europe and beyond, is proud to announce a new strategic collaboration with MSG Global Ltd., a premier consultancy specializing in the gambling sector.

This collaboration reflects a mutual respect and long-standing personal rapport, grounded in a shared commitment to integrity, innovation, and advancing meaningful conversations within the industry. It aims to open new avenues for knowledge exchange, professional networking, and value-driven engagement across key verticals.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the partnership: “We’ve known the founders of the MSG Global team for years. Not just as respected professionals, but as people who understand that trust and long-term thinking still matter in this industry. This collaboration is a natural next step in building something valuable and future-facing together.”

MSG Global brings over 20 years of experience in strategic planning, regulatory compliance, global network access, digital transformation, and sales growth within the gambling industry.

“We focus on partnerships that go beyond transactions. HIPTHER understands our culture, our high standards, and our mission to engage effectively in key markets. Together, we’ll shape more meaningful agendas and drive stronger impact.” — the representative of MSG Global Ltd. commented

Together, HIPTHER and MSG Global look forward to exploring synergies that enrich their respective networks and support the growth of responsible, future-focused leadership across the gambling and tech sectors.

The post Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust appeared first on European Gaming Industry News.

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Stable Capital launch a financial advice service specifically tailored to the racing community

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Falling into cash flow problems can feel like it came out of nowhere but this is rarely the case. Spotting trends in cash flow from previous years can help identify the high and low periods.

Stable Capital helps trainers identify these lows and provide short/medium term funding that can be accessed quickly to iron out the lows and keep business running smoothly.

Every stable is different so packages are built based on the needs of the client. Crucially, interest is only paid for time period the funds are borrowed and there are no additional fees.

Having a line of credit running alongside any business also helps speedy access to allow for essential purchases like new equipment or facilities, which often are best done at a time of slow cash flow. For example, a jumps trainer in, say, August may not be reeling in the training fees at that time but needs to upgrade facilities in the yard during this slower period.

Stable Capital, the brainchild of Ben Newton & Philip Jackson who are both long-term owners and, therefore, fully understand the mental and financial pressure of running what is, in essence, an entirely results focused business.

Racing Consultant, Harry Dunlop explains the concept: “Even the biggest optimist can see that UK horseracing is not in good health. We are open to all of the industry in treacherous times for a sport that needs support and advice…right now. I have had been through exactly this issue and so we are here for anybody in the industry that needs some short-term help.”

Philip adds: “Seasonal businesses like training need to be handled completely differently from a normal cashflow management scheme. Stable Capital are, essentially, racing fans who understand the industry. We have been open for business for about a year now and initially we kept the business under wraps but demand is now at such a point that we need to let racing industry folk know that we are here. We 100% in the mindful business and first & foremost racing fans…this is a tough industry and we are a lot more than a band aid when cash flow becomes an issue.”

The post Stable Capital launch a financial advice service specifically tailored to the racing community appeared first on European Gaming Industry News.

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Logifuture enters high-growth Croatian market with Mozzart partnership

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Leading South-Eastern Europe operator integrates virtual product Simulate

Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.

Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.

Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.

‘Fast, immersive experiences’

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.

“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”

Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.

“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.

“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”

The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.

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