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MY.GAMES DIVES INTO ALTERNATIVE DISTRIBUTION WITH APTOIDE
Aptoide, the original independent app store on Android and iOS, today announces strategic partnerships with MY.GAMES, a leading European developer and publisher, which will see some of the world’s best-loved mobile games join Aptoide’s Android store.
In bringing their games to Aptoide, MY.GAMES will access a large, engaged audience of new users in Europe, the US and across the globe. Aptoide is the longest-standing alternative app store with more than 50 million monthly active users. In 2024, the company made history by launching the first ever third-party storefront on iOS.
Founded in 2011, Aptoide has led the charge in alternative distribution for more than a decade, and brought the first ever successful antitrust challenge against Google in 2018. Since then, a wave of legislation including the European Union’s Digital Markets Act has opened up the distribution ecosystem further and raised awareness of alternative channels among game developers and publishers.
Paulo Trezentos, CEO of Aptoide, said:
“This is a significant moment for Aptoide, and for the unstoppable rise of a fairer distribution landscape for publishers and users alike. By bringing these chart-topping games to Aptoide, we are continuing our commitment to giving our users access to the best mobile gaming content available. We’re pleased that one of the leading brands in mobile gaming, MY.GAMES, has chosen Aptoide as a partner in their quest for new users, new revenue streams, and greater control over the distribution of their IPs.”
The new partnerships represent the first time MY.GAMES has distributed a game in an app store not owned by a major hardware manufacturer, representing a significant milestone in the rise of independent distribution ecosystems. The new titles coming to Aptoide are as follows:
MY.GAMES:
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Rush Royale, a fast paced real time strategy game, that has garnered over 90 million lifetime installs, with lifetime revenue of $370 million to date.
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Additionally, the action-packed survival shooter Left to Survive has exceeded over 70 million lifetime installs, with lifetime revenue of $140 million.
Elena Grigorian, CEO of MY.GAMES, commented:
“At MY.GAMES, we are always looking for innovative ways to bring our games to new audiences. Partnering with Aptoide enables us to tap into a large, global user base while exploring alternative distribution channels that align with our mission of delivering high quality, engaging games to players, everywhere. We are confident that this partnership will bring great value to both our players and developers.”
The post MY.GAMES DIVES INTO ALTERNATIVE DISTRIBUTION WITH APTOIDE appeared first on European Gaming Industry News.

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
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Hacksaw Gaming Goes Live with bet365 Brazil
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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
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Shacks Evolution Announce Strategic Partnership with Moja Group
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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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