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Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets
Congratulations on becoming the exclusive pricing and risk management supplier for Racing1 Markets. How important is this partnership for Pythia Sports?
This is a major milestone for us, and cements our position as a key racing innovation partner. This agreement sets us apart from our competition in the space, because we’re directly partnered with the four major rights holders in horse racing, which reinforces our position as a trusted partner. Horse racing is still a massive revenue driver for sportsbooks, often second only to soccer, and for one of our clients, regularly their highest trading volume sport. Offering an exciting and engaging experience for our customers is key and through the use of our new plug-and-play iFrame, running alongside our API integration, this new partnership will deliver a tier-one racing product for all our clients. These different delivery routes allow clients the flexibility to choose what best suits their needs for a horse racing and greyhounds solution.
Can you tell us a bit about how the overall Racing1 and Racing1 Markets alliance works and what Pythia’s role in it is?
Racing1 was put together by the four main global rights holders; 1/ST Content, Arena Racing Company [ARC], Racecourse Media Group (RMG), and Tabcorp. Those companies formed an alliance to consolidate their rights and deliver their content together internationally. Racing1 then agrees distribution deals for their content around the world.
Racing1 Markets is a fully outsourced racing solution, and Pythia is the risk management component of the partnership. When you combine Racing1’s core content package and Pythia’s racing solution, operators have a product that gives access to all the rights from those four rights holders, along with our pricing and risk management services, uniquely and exclusively via just 1 contract and 1 integration – making it the only one-stop shop solution on the market.
Did you have an existing relationship with ARC before the launch of Racing1 Markets? If so, how has that changed?
Yes, we have a long-standing relationship with ARC. The rebrand simplifies it so that it’s clear to operators they can find everything under one roof.
All the rights are now being packaged into one integration. That means sportsbooks don’t have to go and speak to each rights holder individually. They can simply speak to Racing1 and can then have a fully-packaged racing operation ready to go.
How does this tie in with Pythia Sports’ ambitions as a company this year?
We have very big ambitions this year and this is certainly the first step towards achieving those. Ideally, we want to take the product to as many partners as possible. We now have the iFrame solution, which is new for us and makes the integration process smoother and quicker for those with no front end solution for horse racing. We’re in the middle of exploring lots of exciting partnerships right now, and we should be in a position to announce those in the not-too-distant future, so watch this space.
What makes Pythia Sports’ pricing and risk management stand out above similar solutions in the market?
We’ve always been known for our specific expertise in the fields of horse racing and greyhound racing. We’ve been delivering healthy margins to operators as a B2B supplier for more than five years now but as a business we have experience that spans decades. In my opinion, our pricing algorithms are the strongest in the market, and we also want to make sure we offer the best customer experience. We’re excited to introduce several additions to our offering in 2025 and look forward to showcasing them to our current and potential partners throughout the year.
What are some current trends that Pythia Sports should be aware of?
We’ve witnessed the growth in revenue that our award-winning in-play product has been able to bring to the industry, and we’re excited to build on that growth, not just with additional markets, but also with greater on-screen content to support the in-play experience and make it easier for customers to make judgements during the race.
Following that theme, we’re focused on a mantra to “simplify and inform” across our product offering. Racing can be a challenging problem for customers to solve, so we want to place all the information at their fingertips. Early this year, in both greyhounds and horse racing, we’ll be rolling out enhanced form guides by aggregating race history into useful stats, badges and comments, while giving customers better data on which to make informed betting decisions.
SGP and Bet Builders have grown turnover and profitability in many sports, and our new Bet Builder product will be launching this year too. This will offer new opportunities for growth, both for avid fans, who can construct a bet based on exactly how they see a race playing out; through to more recreational bettors, who want the opportunity to win big from smaller stakes. That will work hand in hand with our enhanced form, highlighting market trends and opportunities in real time, and allowing bettors to really build a bet for any narrative.
How was exhibiting at ICE 2025 for Pythia Sports?
This year was the first time we’ve had a stand as part of Racing1, which was a great experience. As part of Racing1 Markets, we are the only provider to offer the complete package of data, risk management services and media rights, in just 1 contract and 1 integration. That is our USP and ICE provided the perfect setting for us to be able to discuss that. The interest in horse racing was as high as it has ever been, and there remains a global appetite for it among companies who clearly appreciate its importance as a product.
The post Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets appeared first on European Gaming Industry News.
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Funtico Joins Forces with Sumsub to Strengthen iGaming Security in Web 3.0
Sumsub and Funtico announce strategic partnership to elevate player experience while ensuring efficient verification and robust security
Sumsub, a global full-cycle verification provider, has announced a strategic partnership with Funtico, a pioneering Web 3.0 gaming platform. This collaboration aims to enhance compliance and security in the iGaming sector, ensuring that Funtico remains fully compliant with evolving regulations.
Funtico provides an incentive-driven gaming platform for players for partner gaming studios and Funtico’ in-house developed skill based games. Committed to fostering a secure and sustainable Web 3.0 ecosystem, Funtico ensures a seamless experience for players, developers, and partners. Through this alliance, Sumsub will support Funtico with advanced verification solutions, including Know Your Customer (KYC), Anti-Money Laundering (AML), and Fraud Prevention tools tailored for the iGaming industry.
“Partnering with Sumsub is a crucial step in our mission to create a secure, safe and transparent gaming environment,” said Tadas Džiovelis, KYC AML Officer at Funtico. “As the Web 3.0 landscape evolves, ensuring full-cycle verification is paramount. Sumsub’s expertise in digital verification and complex legislative requirements will enable us to offer a seamless experience to players while safeguarding our ecosystem.”
Sumsub’s cutting-edge verification solutions will assist Funtico in onboarding users efficiently while mitigating security risks associated with fraudulent activities. By integrating AI-driven innovative technologies, Sumsub ensures that Funtico can meet regulatory standards with confidence.
“Funtico is at the forefront of Web 3.0 gaming innovation, and we are proud to support their security efforts,” said Kris Galloway, Head of iGaming Product at Sumsub. “Our full-cycle verification platform is customized to help gaming providers navigate complex regulatory requirements while enhancing user trust and security.”
This partnership underscores the commitment of both companies to advancing compliance in the iGaming industry, while paving the way for a safer and more transparent Web 3.0 ecosystem.
The post Funtico Joins Forces with Sumsub to Strengthen iGaming Security in Web 3.0 appeared first on European Gaming Industry News.
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ACR POKER UNVEILS NEW FUN AND FAST-PACED SURVIVOR FLIPS
Flip your way to a massive $500,000 guaranteed prize pool
San Jose, Costa Rica – January 30, 2025 – ACR Poker is excited to announce the debut of its Survivor Flips, a fast-paced, action-packed game designed to bring more fun and excitement to tournament play. With an innovative twist on traditional poker formats, Survivor Flips allows players to win their way into major tournaments in just minutes.
ACR Poker is offering players the opportunity to explore the new format and flip their way to massive $500,000 guaranteed Survivor Flips tournament, starting on Wednesday, February 5th.
“Survivor Flips are fast, intense, and just plain fun—perfect for those looking for quick results and big rewards,” said ACR Pro Chris Moneymaker. “Players can fast-forward their way into the money and qualify for major tournaments faster than ever before.”
“I had so much fun being part of the testing group for Survivor Flips. Being able to be deep in a tournament after only a few minutes of play is a rare opportunity in poker. This is perfect for those looking for a quicker format,” added ACR Pro Katie Lindsay.
The $500,000 guaranteed Survivor Flips tournament begins with Phase 1 on Wednesday, February 5th. Players can enter Step Satellites starting at just $4, or jump straight into Phase 1 for a $230 buy-in. With Step Satellites and Phase 1 games available 24/7, players can start their journey whenever it’s convenient.
The Survivor Flips Phase 1 game starts when eight players are registered. Each player is dealt three hole cards, with 20 seconds to quickly discard one. The flop, turn, and river cards are then dealt, and the player with the weakest hand is eliminated (or multiple players if there is a tie). The process then repeats until only one champion remains who moves on to Phase 2.
Phase 2 participants will already be in the money, and will play in a short field, regular NLH Tournament on Sunday, February 23rd at 2:05pm ET, where they’ll compete for a share of the $500,000 guaranteed prize pool. Players cannot buy directly into Phase 2; they must win a Phase 1 Survivor Flip to qualify. All Phase 2 qualifiers begin with an equal chip stack.
Moneymaker noted that players can get started by navigating to the ‘Survivor Flips’ tab under Satellites in the ACR Poker client. Players can also check out the ‘Survivor Flips Phase 2 – $500K GTD Tournament’ pinned at the top of the MTT section, with all available Step Satellites and Phase 1 games in the pop-up box on the right.
For more information on the $500,000 guaranteed Survivor Flips tourney, visit acrpoker.eu.
The post ACR POKER UNVEILS NEW FUN AND FAST-PACED SURVIVOR FLIPS appeared first on European Gaming Industry News.
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GIANTX partners with Goodfella’s to serve gaming audiences
Today, esports organisation GIANTX is excited to announce its year-long partnership with one of the UK’s leading frozen food brands, Goodfella’s. The partnership seeks to bring casual gamers and esports fans together, by blending the flavours of Goodfella’s delicious pizzas with GIANTX’s unmatched presence in the industry. Throughout 2025, they will collaborate to unite gaming enthusiasts across the UK by combining a love of good food and engaging content.
The gaming community is one of the most loyal globally in regards to consuming content across social platforms, with gaming video viewers 53% more loyal than YouTube’s other 12 most popular video genres including comedy, cooking, lifestyle, beauty and fashion1.
The union will seamlessly integrate Goodfella’s into GIANTX’s popular casual gaming content series, innovative social campaigns, and offer fan giveaways throughout the year. GIANTX is renowned for its gaming and lifestyle content, including the iconic ‘Guess the Series’, and together with Goodfella’s, they will look to bring fresh entertainment to fans featuring the club’s famous faces such as VALORANT player Tomás “Tomaszy” Machado, LEC Head Coach, André Guilhoto, and Esports Manager, Alex Hehn. GIANTX content creator Ella ‘Tenshi’ Merry, will also make a special appearance in Goodfella’s’ latest TV advertisement, further bridging the worlds of gaming and good food.
Together, GIANTX and Goodfella’s are redefining how industries intersect to drive engagement and forge meaningful connections with a cross-generational audience. The partnership also highlights the immense potential of esports as an attractive industry for brands, showcasing the growing synergy between lifestyle brands and esports.
“We are delighted to welcome Goodfella’s to the GIANTX family! We’ve always believed in creating experiences that resonate with our fans, and Goodfella’s is the perfect partner to help us deliver just that. With shared values in a commitment to quality, innovation, and giving back to the communities we serve, we are excited to continue gifting our fans and the global gaming community engaging content and gear to elevate their gaming experience.” said José Diaz, CEO at GIANTX.
“Goodfella’s is passionate about bringing people together – it’s all about creating memorable moments with good food and great company,” said Mike Sowerby, Marketing Director at Birds Eye, Goodfella’s’ parent company. “By partnering with GIANTX, we’re excited to bring the Goodfella’s brand to the vibrant, dynamic and growing gaming audience and with the same energy and passion that fuels their gameplay. Working with GIANTX is a huge step forward for us as we strive to reach more of the GenZ audience and drive awareness, and love, of Goodfella’s across a hugely influential new channel.”
The launch coincides with a large-scale rebrand from Goodfella’s, bringing a fresh perspective to the brand and its products. GIANTX and Goodfella’s will be serving up generosity, one slice at a time – keep an eye out for further announcements.
The post GIANTX partners with Goodfella’s to serve gaming audiences appeared first on European Gaming Industry News.
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