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Cherry Play teams up in the Netherlands with Hard Rock Casino NL
New studio hits the ground running with big-name operator first to take advantage of its pioneering subscription-based commercial model
Cherry Play, the new and exciting game studio, has made its debut in the Netherlands after closing a deal with Hard Rock Casino NL that will see its first run of slots launch with the Dutch online operator.
Cherry Play broke cover in December 2024 with the announcement of Olga Bejela as Chief Executive Officer and the unveiling of a never-seen-before subscription-based commercial model.
Hard Rock Casino NL will be among the first to benefit from this, paying a licence fee instead of the industry-standard revenue share to add Cherry Play’s first classic slot titles to its casino lobby in the thriving Dutch market. This includes Multi Banks, Super Coin and Golden Cherry Jackpot system.
Cherry Play’s slots are developed on the powerful Bragg Gaming technology stack to ensure the highest quality of product and the most efficient integration.
Hard Rock Casino NL is the first operator announcement for the ambitious studios which plans to disrupt the status quo in the Netherlands and other regulated markets across the world.
Olga Bajela, CEO of Cherry Play, said: “I’m thrilled to announce Hard Rock Casino NL as our first operator partner, marking our debut in the Netherlands. This market is dominated by classic slots, and our lineup features two outstanding games: Multi Banks, Super Coin and Golden Cherry Jackpot system.
“While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering.”
“This allows operators to access our content for a fixed cost, ensuring they benefit from the revenues they generate. It also incentivises them to give our games better positioned and additional promotional spend, as they get to keep all the revenue they generate.”
Cristiano Blanco, CEO at Hard Rock Casino NL, added: “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles.”
“We look to differentiate in our game offer to our valued players and believe Cherry Play fulfils that role with ferme. We are delighted to be amongst the first online casino operators to offer its content to players in the Netherlands.”
Hard Rock Casino NL operates under a brand license agreement of Hard Rock Digital
The post Cherry Play teams up in the Netherlands with Hard Rock Casino NL appeared first on European Gaming Industry News.

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
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Hacksaw Gaming Goes Live with bet365 Brazil
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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
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Shacks Evolution Announce Strategic Partnership with Moja Group
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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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