Connect with us
728x90 banner available here

Latest News

Key Takeaways from SOFTSWISS at ICE Barcelona 2025

Published

on

Reading Time: 2 minutes

 

SOFTSWISS, a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.

The relocation of ICE, the iGaming industry’s largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the ‘best-performing economy’ globally by the end of 2024. With Spain’s Gross Gaming Revenue (GGR) reaching €1.24 billion in 2023, the decision underscores the country’s growing influence in the industry. 

As a global leader in iGaming, SOFTSWISS showcased its cutting-edge software solutions. One of the key highlights was the company’s Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country, this solution ensures seamless integration for operators while adhering to regulatory requirements. 

“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility.

SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York. 

On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for Success? Dive in with SOFTSWISS’. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue. 

Slim Safont stated: “These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.”

In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in  a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.

The post Key Takeaways from SOFTSWISS at ICE Barcelona 2025 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win

Published

on

Reading Time: 2 minutes

The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.

Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.

Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.

The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.

The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.

Olga Bogdanova, the Art Director at 1spin4win, said,Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”

Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.

Continue Reading

Latest News

Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

Published

on

Reading Time: 3 minutes

Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.

Continue Reading

Latest News

Kambi unveils agenda for the Festival of Sportsbook 2025

Published

on

Reading Time: < 1 minute

Kambi, the home of premium sports betting solutions, has announced a comprehensive lineup of sessions for the upcoming Festival of Sportsbook 2025, as the returning online content series prepares to explore the key topics and tools modern sportsbooks can harness to gain a competitive edge.

Now in its fifth year, the two-day event running from 3–4 June will bring together experts from Kambi and stakeholders across the sports betting landscape to examine the tools and technologies operators need to gain an edge in a fast-evolving market. From AI trading to risk management to player engagement, the Festival’s sessions will showcase how the future of sports betting is already here.

The Festival will open with an Executive Panel examining key developments shaping the sector, featuring Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi and Deputy CEO of KTO Group Jeff Tabone.

This year, the wider industry is being invited to shape the Festival’s agenda for the first time to determine the topic of the event’s final session. The vote will take place on Kambi’s social media channels over the coming days.

Gerard Starkey, Senior Vice President of Marketing and Communications at Kambi, said: “We’re excited to welcome our partners, peers and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet.

“With the pace of competition, regulation and technological change, succeeding in today’s sports betting industry is more challenging for operators than ever before. This year’s Festival aims to shed light on the innovations and strategies they can harness to get ahead and take their businesses to new heights.”

The post Kambi unveils agenda for the Festival of Sportsbook 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.