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THE UNIT CONTINUES EXPANSION DRIVE WITH ALAN BRUCE TO HEAD UP SALES IN EMEA

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The Unit, a leader in product design and development for sports betting and iGaming, is adding another highly-experienced industry figure to its senior management team, with Alan Bruce joining as Sales and Account Director for Europe, the Middle East and Africa (EMEA).

Bruce offers more than two decades of experience in the gaming industry, most recently as Head of Operations for betting exchange BetDEX. Prior to his time at BetDEX, Bruce worked in senior roles for operators including Littlewoods Gaming and Betfred. He has also been a Consultant for Carousel Group, which was the operator of MaximBet.

Bruce also boasts experience with some of the industry’s most prominent suppliers; he was Head Systems Engineer for GTECH and then Lead Solutions Architect for IGT after the former acquired the latter. This was followed by a four-year stint at Novomatic, where he was Head of Sports Betting.

The addition of Bruce to the team is part of a structural expansion at The Unit, with Mark O’Hare becoming Sales and Account Director for the Americas. This comes after the opening of The Unit’s Americas office in New York City, with O’Hare moving to the city to head up the operation.

These growth plans are a key part of The Unit’s objectives for 2025, which were reflected in a brand refresh announced at the start of the year.

Paddy Casey, Co-founder at The Unit, said: “We are delighted to welcome Bruce to The Unit. With the wealth of gaming industry and technical experience Bruce possesses, he will be perfectly positioned to execute our strategy across the EMEA region.

“At The Unit, we pride ourselves on our ability to offer the best possible service to our clients as a result of the depth of experience our team can provide, and adding Bruce to the team will make us even stronger in that regard.

“We have mentioned previously how this is a very important time for us as a company, having recently opened a new office in New York City, along with the launch of a new brand identity to symbolise our expansion plans in 2025. Putting in place a new management structure for EMEA is another important part of that process and will position us well for long-term growth in the region.

“With Bruce’s new role in EMEA, as well as Mark O’Hare fronting the Americas division, we are well placed to grow across the globe in 2025 and beyond.”

Alan Bruce said: “I am excited to begin my new role as Sales Director for EMEA with The Unit. I have always enjoyed working in the gaming industry, and the team at The Unit have some really interesting projects in the pipeline. We have some compelling ideas which will deviate away from the norm in what can sometimes be a bland and repetitive industry. I like the fact that they’re embracing technology and are not afraid to shake things up.”

“Having previously worked with both industry leaders and start-ups, I believe The Unit has great potential to grow in the market and increase its presence in the coming years.

“I am pleased to have this opportunity and be part of The Unit’s journey. I look forward to getting to know the team further and really making a mark.”

The post THE UNIT CONTINUES EXPANSION DRIVE WITH ALAN BRUCE TO HEAD UP SALES IN EMEA appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

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Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on European Gaming Industry News.

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Week 17/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has let its creative juices flow with its brand new title, Doomsday Rampage. As doomsday descends to plunge the world into chaos, players must navigate their way through a ruined city in search of three missing power clamps that hold the key to humanity’s last hope. Doomsday Rampage is a 5-reel, 1-row video slot featuring a three-level multiplier wheel with multipliers up to x100.

 

Spinomenal has released its tropical-themed game Majestic Lemur as part of its Wildlife series. The 5×3 reel frame is set against a picturesque beach backdrop, with clear blue waters, palm trees, wooden huts, and distant misty mountains. A light-hearted tropical soundtrack gives the game an exotic feel as players hunt for payouts.

 

Relax Gaming is pulling off the ultimate heist for cash in its heart-racing new release Cash in Transit. This highly volatile 5×4 slot sees players join a cunning gang of thieves in the City of London, attempting to commit the ultimate crime and get away with prizes worth up to 10,000x. The action begins when three or more Bonus Symbols land, unlocking the game’s Bonus Reels.

 

Evoplay has launched Lava Burst, a high-volatility slot packed with exciting features to boost player engagement. Played on a 4×3 grid, the game’s core mechanics are the Bonus Game and Ultra Bonus Game. Both begin with three spins, and each new symbol that lands reset the counter. The round continues until all 12 positions are filled or no spins remain.

 

Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

 

BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot. Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action. Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin.

 

Yugo Workshop is back with another thrilling slot release! Wild Island marks the studio’s third launch this year under the Million Stars Partner Program, following the successful debuts of Thorfinn’s Journey and Vault Rush. This latest title delivers a paradise setting with a fiery twist, packed with high-energy gameplay, immersive visuals, and fiery features.  As players spin the reels of this high-volatility 5×3 video slot with 20 paylines, they’ll uncover the island’s hidden dangers and lucrative rewards, all leading to an explosive finale when the volcano awakens.

 

Inspired Entertainment, Inc., is delighted to announce the launches of Piggy Winner and Gold Mine Fortune in the United Kingdom, Gibraltar and Malta iGaming jurisdictions. Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts.

 

Play’n GO reintroduce their iconic explorer in Rich Wilde and the Tome of Dead, a grid slot where forbidden knowledge, ancient deities, and raw chaos collide. Rich Wilde returns to face his most perilous discovery yet. Uncovering a cursed tome deep within the sands of myth, Wilde inadvertently releases Ammit – the Devourer of the Dead. This 5×5 cascading grid slot challenges players to manipulate arcane power to seal the beast away.

 

Stakelogic is proud to unveil its latest game release, Wild Canyon. This high-volatility adventure takes players to the rugged landscape of the Wild West, where an outlaw Chameleon rules the reels with attitude and generous payouts. In this 40-payline slot, players encounter a colour-shifting Chameleon outlaw who struts above the reels, blending in with the desert dusk.

 

Red Rake Gaming introduces Sugar Burst, a thrilling 6×6 video slot that turns every spin into a true celebration of flavours, colours, and rewards. This new release takes players to a world filled with candy, cakes, and waffles, where every spin can trigger a delicious avalanche of wins. With its Xtreme Cascading system, all matching symbols disappear after a winning combination, creating new cascades and even more chances to win.

 

Players can charge into action and lock in mighty wins in Blazin’ Buffalo Extreme Hold & Win, the latest slot from in-demand studio, Rival. This game is all about explosive action, with players caught up in a stampede across an arid frontier where they join the magnificent beasts to chase down blazin’ wins. They are helped along the way by different Wilds, a Hold & Win feature, Jackpots and the chance to win up to 20,000x the bet.

 

Get ready to experience a carnival colour in Supa Crew – the dazzling new addition to the Elysium Studios – Driven by Swintt line-up that sees players team up with a dynamic group of graffiti artists to grab their spray cans and paint the town any shade they please! Set in a fantasy kingdom filled with mushrooms, cats and other cute creatures, Supa Crew is a five-reel, 10-payline slot where wins are paid for adjacent matching symbols regardless of the reels they appear on.

 

Blueprint Gaming™ is ready to treat players to another thrilling underwater adventure via its latest release, Fishin’ Frenzy Even Bigger Fish 2™, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots™ system boost chances of fishtastic returns. The 6×4, 4,096 way-to-win slot sees the collect modifiers more than double from the series’ predecessor, with Bait ‘N’ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.

 

Playson takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols. A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

 

Inspired Entertainment, Inc. is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market. From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.

 

The post Week 17/2025 slot games releases appeared first on European Gaming Industry News.

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LuckyStreak unveils optimised Mobile Live European Roulette

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New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features

LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.

Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.

New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.

A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.

LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.

Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.

“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”

The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.

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