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Soft2Bet Doubles EBITDA in 2024 and reports strong financial results
Soft2Bet, a leading B2B turnkey solutions provider, unveiled its 2024 Growth Report today. The report highlights remarkable financial and compliance success, product innovation, industry recognition, and forward-thinking insights from key executives and iGaming experts. In 2024, the company reported doubled EBITDA year over year and a significant increase in consolidated group revenue. These milestones reflect Soft2Bet’s expansion and strengthened presence in regulated markets, as well as industry-leading product innovation and credibility on a global scale.
Market Expansion
In 2024, Soft2Bet expanded its global presence by securing licenses in several key regulated markets. The company entered Ontario and Mexico with B2C licences and expanded in Sweden with three new B2C licenses. The company also obtained B2B licenses in Greece and Romania and additional licences in Sweden. Looking ahead, Soft2Bet made significant headway in entering the U.S. market, focusing on New Jersey, aligning with its goal to expand in North America’s rapidly growing iGaming sector. Additionally, a planned expansion into Spain will further cement its European leadership, particularly in online sports betting and casino gaming.
Also, in 2024, Soft2Bet finalised two major turnkey deals in Mexico and Nigeria while also securing our first MEGA partnership with a leading European operator.
“At Soft2Bet, we have redefined traditional gamification through our leading MEGA solution driving player engagement. This cutting-edge strategy has significantly impacted our brand’s performance, received industry recognition, driven sustainable revenue growth, and showcased stronger ROI while successfully expanding into new markets,” stated Uri Poliavich, Founder and CEO of Soft2Bet.
Financial Performance
The principal activities of the Group remained unchanged from prior years. Soft2bet retained its trajectory to capitalise on what was established in previous periods, primarily the continuous expansion of its licensed footprint across new markets within Europe and beyond. At the same time, its innovative B2B product offering demonstrated once again its superior quality and effectiveness across the industry. All this is visible in the unaudited consolidated numbers for 2024. Based on accurate forecasts, Soft2Bet 2024 consolidated EBITDA is projected to double the amount of the prior reporting period.
Product Innovation and Development
Soft2Bet’s financial growth in 2024 was driven by enhancements to its Motivational Engineering Gaming Application and the launch of AI-driven tools that personalise game recommendations and promotions. MEGA became available as a standalone solution, allowing operators to implement gamification and advanced retention tools. This resulted in a 65% increase in Net Gaming Revenue (NGR), a 45% rise in Average Revenue Per User (ARPU), and a 50% boost in deposit amounts. Additionally, Soft2Bet’s platform facilitated rapid scaling and development while maintaining sustainable growth.
Industry Recognition
This relentless drive for innovation and expansion propelled Soft2Bet’s commercial success and earned the company industry-wide acclaim. In 2024, Soft2bet secured 38 award nominations—a 322% increase from 2023—and 10 accolades highlighting product innovation (a 233% increase).
Corporate Social Responsibility (CSR)
Soft2Bet’s commitment to Corporate Social Responsibility (CSR) drove nine initiatives this year, including blood drives, breast cancer awareness sessions, community cleanups, and village revitalisation projects. The company donated over €821,000 to seven NGOs and supported 34 organisations and donors.
Industry Contribution
In September 2024, Soft2Bet Invest was recognised for “Outstanding Contribution to the Gaming Industry 2024” as a company that significantly impacts the industry through technical innovation, mentoring and investment. Today, “Soft2Bet Invest”, a €50 million iGaming Innovation Fund for iGaming and casual gaming entrepreneurs, focusing on AI, UX analytics, and high-margin gaming solutions.
The post Soft2Bet Doubles EBITDA in 2024 and reports strong financial results appeared first on European Gaming Industry News.

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Thunderkick expands popular franchise with Midas Golden Touch 3
Studio unveils Power Recharge and Retrigger Boost mechanics to enhance bonus round
Independent slots studio Thunderkick has launched Midas Golden Touch 3, the latest addition to its successful series that elevates gameplay to new heights with fresh features and greater player control.
The famous King Midas graces the opulent reels once more, where between one and five wilds on a payline boost wins with multipliers from 2x up to 32x. The Gift of Midas feature also returns in the base game, randomly distributing one to five wilds or scatters across the reels.
Similarly to its predecessors, landing three or more scatters in the new release activates the bonus round, this time with five free spins. However, in the third instalment, the number of triggering scatters determines the starting Epic Wild Multiplier: three, four, or five award a 2x, 5x or 10x base multiplier respectively.
Thunderkick has revamped the bonus round with an all-new Power Recharge mechanic, which is activated at the end of every respin sequence, increasing the Epic Wild Multiplier by 1x and adding two extra spins to the meter.
The studio has also introduced a Retrigger Boost, which resets the number of free spins to five and increases the Epic Wild Multiplier by between 3x and 8x when three to five additional scatters land, unlocking 15,000x win potential.
Thunderkick has continued to align with a trend toward heightened player control within gameplay, with the integration of six bonus buy and ante bet options catering to a variety of playstyles and further refining the user experience.
Johannes Polbring, Game Product Owner at Thunderkick, said: “It has been over half a decade since we launched the original Midas Golden Touch, and the brand has continued to resonate with players across the globe since.
“Our goal was to push the boundaries with Midas Golden Touch 3 to make it the most entertaining release to date. By introducing two distinct ways to build the Epic Wild Multiplier, we have delivered a game that harnesses the popular aspects of the franchise while introducing refreshed gameplay to appeal to both new and existing players.”
The post Thunderkick expands popular franchise with Midas Golden Touch 3 appeared first on European Gaming Industry News.
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CT Interactive Enters into Strategic Partnership with VIXIO
CT Interactive, a leading provider of innovative online gaming content, has entered into a strategic partnership with VIXIO, a globally trusted provider of regulatory intelligence and compliance solutions for the gaming industry.
“We are excited to join forces with VIXIO, a partner known for their unmatched expertise in regulatory compliance. This partnership will empower our teams with the intelligence needed to stay ahead of regulatory changes, support our entry into new jurisdictions, and ensure we continue to deliver reliable, compliant solutions to our partners and players worldwide,” said Dimitar Gelev, Compliance Manager at CT Interactive.
“VIXIO is delighted to partner with CT Interactive. Our mission is to provide our clients with the regulatory clarity they need to grow confidently, and we look forward to supporting CT Interactive as they expand their global footprint,” said Mike Woolfrey, CEO of Vixio.
This partnership represents a powerful synergy between technological innovation and regulatory intelligence, strengthening CT Interactive’s position as a trusted and forward-thinking leader in the iGaming industry.
The post CT Interactive Enters into Strategic Partnership with VIXIO appeared first on European Gaming Industry News.
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WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”
Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
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