Latest News

Tetiana Volkova: Local Expertise and Innovation Drive Infingame’s Success

Published

4 months ago

January 7, 2025

Reading Time: 5 minutes

With over a decade of experience in the gambling and FinTech industries, Tetiana Volkova has risen to become a key figure at Infingame, an iGaming aggregator renowned for its tailored solutions and cutting-edge technology. From starting her career in client support to shaping strategies in B2C and B2B roles, Tetiana’s journey has been defined by her ability to adapt, innovate, and deeply understand the complexities of the markets she serves.

In this exclusive interview, Tetiana discusses her path to Infingame, the advantages of partnering with aggregation platforms, and how localised content and emerging trends like AI and social casinos are shaping the iGaming landscape. She offers a behind-the-scenes look at how Infingame stays ahead of the competition and supports operators in delivering unmatched player experiences across diverse markets.

Can you begin by introducing yourself – how did you come to work at Infingame?

I have been working in the gambling and FinTech industry for the last 10 years, starting on the support side, before shifting my focus towards client retention, B2C sales as well as B2B account management. At Infingame, I have gained some great insight into the supplier side of this exciting industry, which has offered a unique perspective when compared to my previous experiences in the industry.

Prior to joining Infingame, I worked for a number of operators who were active across a range of different markets. This experience has shaped my role at Infingame, giving me insights into some of the pain points that our partners may face when working with different platform providers.

Infingame is a very broad, multifaceted business that is constantly evolving and striving to be the best aggregator on the market. Having previously only worked with payment aggregators, working as an iGaming aggregator has been a new, exciting experience for me.

When I first joined Infingame, I was captivated by the collective drive towards success, and how invested everyone in the team was to achieve greatness. The core values and vision of the future resonated with me, and I decided I want to become part of the team. I haven’t looked back – I have learnt so much since working here and am very excited to see what the future holds for Infingame!

In your view, why should operators consider partnering with an aggregation platform such as Infingame?

I think that there are several benefits to working with an aggregation hub, such as Infingame. The first, and arguably the most impactful, is the efficiency and support network that we can offer.

Imagine how consuming it is, both in terms of time and energy, to go directly to 100+ providers that your brand wants to work with. Firstly, you have to identify why they’d be a good partner, negotiate commercial terms with them, conduct KYC and AML procedures, not to mention legal and compliance checks. And then, once you’ve done all that, you then have the huge step of conducting the technical integration, which can take a considerable amount of time!

Not all operators have the resources for this – often their development teams are already swamped with technical updates, adding new features etc.

Partnering with an aggregator can significantly reduce that technical and time burden of partnering with several providers. At Infingame, we take on the support and delivery of a whole host of games – we have more than 16,000+ games from 200 providers on our platform – thereby freeing up the operator’s team to focus on other, more pressing areas.

In the last few years, one trend that we have also noticed is that many providers prefer to work exclusively through aggregators, as they also see a lot of convenience and benefit in using the services of intermediaries. We can deliver that content and more, all via a single API!

From an operator perspective, what key factors are they looking for when adding new games to their platform?

At Infingame, we are very fortunate to be working across a whole host of different markets. With that in mind, we understand that each operator we work with will differ in their requests – be it in terms of game types, providers, regulatory requirements, etc. The casinos that we work with value our ability to personalise the products we offer to suit their specific needs; after all, an ‘off the shelf’ product is no longer sufficient if you want to become a market leader.

We offer a whole host of casino games on our platform, from crash games and live casino to social casino and crash games. Not to mention an exciting range of gamification tools, including tournaments, big win replays and the fastest spin time in the iGaming industry – all of which have been tailored to help our operators increase player engagement.

Our operators also value technical stability and reliability – you cannot become a reliable brand if your technology is not up to scratch. Our development team has done a great job at ensuring our aggregation platform can handle large volumes of traffic, with a 99.9% uptime.

At the same time, we are seeing more of our partners show an interest in new mechanics and features that can attract Millennial / Gen Z players. Our combination of exciting games, engagement and retention tools and technical excellence helps position operators to effectively tap into this increasingly tech-savvy audience. We have ensured that each of our games can be optimised for different devices and localised to suit the unique player preferences within each market. This includes offering a range of local currencies and languages, as well as incorporating promotional content and jackpots, etc.

Infingame places a heavy emphasis on curated, localised content that meets the needs of players in each market you operate in. How do you go about understanding player preferences? And how does this help you offer a personalised experience on a market-by-market basis?

I have worked with end users of operators for several years, and I think that fully understanding the behaviours of players in each market that you operate in can give you better insights into understanding what players might want from games.

At Infingame, we have true specialists for each market that we operate in. Each market specialist is responsible for understanding the intricacies of audiences within that specific jurisdiction; this is done by constantly analysing player data and using these insights to improve the products and tools we have available on our platform. This knowledge is furthered by having teams based on the ground – this helps us stay well versed on the developments taking place in real-time. This allows us to remain laser-focused on specific markets and truly support our partners in gaining an edge over the competition.

Also, do not forget that communication with clients and partners is a two-way street, so a huge part of our work consists of receiving feedback from operators and providers, working with their requests and effectively navigating the challenges that they face, which allows us to be among the first to know about all the trends sweeping the iGaming industry.

As we edge closer to the end of the year, what are some of the biggest changes that you expect to see across the iGaming industry? Will certain technologies / markets dominate conversations?

The iGaming industry has changed a lot over the last few years; this has been particularly evident throughout 2024 as new trends and technological developments have continued to shake up the industry. This, I believe, will continue long into 2025.

On the whole, the gambling industry is now looking towards Latin America, especially Brazil. The ever-changing news about Brazil’s regulation has certainly captured everyone’s attention – this market is brimming with opportunities, although competition will most definitely be fierce. It is going to be difficult to guess what exactly will happen there in 2025.

I also see significant interest in the sweepstakes and social casino market, which have huge potential – this is a trend that I believe will continue to become increasingly popular across new markets. We are one of the first aggregators to actively enter this field and we see that providers are also interested in expanding in this direction and are actively updating their content to meet very specific requirements.

I am also very interested in the fate of my native Ukrainian market, which is very difficult to predict now. I am afraid that wintertime can be very harsh for Ukrainian operators and players, since due to constant attacks on the energy structure, it is becoming increasingly difficult to ensure continuous operation and stability of games for both providers and operators.

The post Tetiana Volkova: Local Expertise and Innovation Drive Infingame’s Success appeared first on European Gaming Industry News.

Latest News

Gaming Americas Weekly Roundup – April 21-27

Published

2 hours ago

April 29, 2025

George Miller

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.

CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.

Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.

Partnerships

SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.

Latest News

SOFTSWISS Enhances Leadership Team to Drive Global Expansion

Published

3 hours ago

April 29, 2025

George Miller

Reading Time: 2 minutes

SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO).

These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery.

Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.

These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.

Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”

These leadership changes closely follow SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.

Latest News

NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership

Published

3 hours ago

April 29, 2025

George Miller

Reading Time: 2 minutes

NSoft, a leading provider of premium sportsbook solutions, has partnered with InnovaPlay, enhancing its sportsbook platform with the industry-leading NextGen Sportsbook. This strategic collaboration integrates NSoft’s innovative sportsbook technology seamlessly into InnovaPlay’s comprehensive white-label and full web solution, empowering sportsbook operators to reach new heights of performance and player engagement.

NextGen Sportsbook, known for its four main pillars – stability, unparalleled speed, multifeed integration, and dynamic player experience – is perfectly tailored to meet diverse betting market demands. It adapts effortlessly to various odds presentations, aligning with local and regional preferences, and stands out as the industry’s fastest sportsbook, generating standard offers in an exceptional 20 milliseconds.

Placing the player experience at its core, NextGen Sportsbook offers personalized and highly engaging betting interactions. Features such as individualized betting options, dynamic odds, custom bonuses, individual cashout capabilities, and tailored odds layouts significantly enhance player satisfaction, fostering loyalty and sustained engagement.

Operators benefit from NextGen’s powerful integration capabilities, which manage multiple betting feeds, including sports betting, esports, and horse or dog racing, in both pre-match and live scenarios. The advanced multifeed system ensures uninterrupted operations by seamlessly switching between providers as needed.

NSoft’s NextGen Sportsbook also boasts comprehensive player engagement tools such as Cash Out, Edit Bet, Bet Builder, and advanced betting stimulation products. Its multi-language and multi-currency functionalities allow operators to expand their reach globally. The sportsbook’s flexible bonus engine and dynamic trading options, including full automation, DIY, and hybrid franchise models, give operators complete control and flexibility. Additionally, its sophisticated AI personalization capabilities further elevate the betting experience by delivering personalized recommendations to each punter.

Shaun Grech, Technical Director at InnovaPlay, emphasized the significance of the partnership: “This strategic partnership with NSoft represents a game-changer for our sportsbook operators. By integrating NSoft’s award-winning sports betting engine and virtual sports products into our platform, we’re giving operators three key competitive advantages:

Lightning-fast betting markets with the deepest liquidity pool in the industry
Seamless cross-sell opportunities between casino and sportsbook verticals
Full customization of odds, limits, and betting rules to match local market demands.

This is how modern sports betting platforms should perform – with surgical precision and total operator control.”

Drago Ćavar, Managing Director of Sportsbook Platform at NSoft, added: “Our collaboration with InnovaPlay underlines our commitment to providing sportsbook operators with groundbreaking technology that drives growth and player satisfaction. NextGen Sportsbook’s exceptional speed, versatility, and personalized betting experience make it an ideal solution for forward-thinking operators. We’re excited about the opportunities this partnership brings and confident it will set new industry standards.”

Through this collaboration, InnovaPlay and NSoft are poised to redefine excellence in sportsbook operations, positioning NextGen Sportsbook as the preferred choice for operators seeking advanced capabilities and unmatched player engagement.

The post NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership appeared first on European Gaming Industry News.