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ClickOut Media casts its sports betting predictions for 2025
As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.
ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.
Rise of AI-powered predictions
Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AIâs influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.
Expansion of micro-betting
Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.
Emergence of esports
When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.
Blockchainâs growing influence
Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.
Conclusion
The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.
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The post ClickOut Media casts its sports betting predictions for 2025 appeared first on European Gaming Industry News.

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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming
Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.
The majority of the game titles provided by Bety Casino are sourced from leading suppliers like Pragmatic Play, BGaming, Red Tiger, and Microgaming. With so much focus on responsible gaming, security, player entertainment, and satisfaction, Bety aims to redefine the online crypto gaming industry.
ââOur vision for Bety Casino was basically to develop a crypto casino where every gamer or bettor feels safe, entertained, and fully in control of their funds.ââ. Said a Bety chief executive Durrant Nagra. ââOur partnership with reliable software providers is really an assurance of an elite gaming experience. With over 10,000+ titles in our library that include online slots, table games, live dealers, and in-house games, every gamer will enjoy our selection.
ââAt Bety, we believe in creating a safe and enjoyable environment for all our players. We highly promote responsible gaming practices by offering features and/or tools that will help our gamers stay in control. Some of our responsible gambling resources include self-exclusion and setting deposit limits. Besides, our support team is well-trained to assist any player who might need help managing their gaming habits.ââ He added.
Both casual and high rollers can potentially enjoy one of the most competitive welcome bonuses of 280% up to âŹ12,000 (or equivalent value in crypto) plus 150 free spins upon signing. Gamers can also enjoy regular promotions, tournaments, and lotteries. The platform also processes payout requests instantly via more than 10 popular cryptocurrencies like BTC, ETH, LTC, DOGE, USDT, and BNB.
ââFrom the time players register to the moment they want to withdraw their winnings, we have ensured that every step is simple, fast, and rewarding.ââ Continued Bety chief executive, Durrant Nagra. ââThe overwhelmingly positive feedback from our members is a clear indication that crypto gambling can be a truly premium experience.ââ Bety team.
Bety Casino has set out to be a game changer amongst other crypto casinos, a platform with exceptional value for users and players. From its notable features like its no KYC policy and fast transactions to its curated premium game library and rewarding bonus system, Bety delivers on key expectations for todayâs crypto gamblers, combining variety, speed, and security in one platform.
In addition to its active customer support, advanced security features, and transparent operations, Bety is steadily positioning itself as the platform of choice for discerning players in 2025 and beyond.
About Bety Casino
Bety is a globally leading cryptocurrency gaming and betting platform offering an elite casino and sports betting experience. The platform leverages blockchain technology to ensure transparent, secure, and efficient transactions. Supporting 10+ cryptocurrencies, Bety allows players to make instant transactions with no hidden fees or delays.
Users can follow Bety platforms to stay tuned:
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The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.
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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025
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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournamentâs global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: âWe are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
âItâs genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt weâll witness some incredible things happen in Budapest.
âEsports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.â
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industryâs most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: âWeâve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
âWeâre confident that this partnership will result in a high-quality analysis of our tournamentâs performance and the audience data weâll report to our partners. Itâs a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.â
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the worldâs top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
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Superbet Becomes New Main Sponsor of Jagiellonia BiaĆystok
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Superbet has become the new main sponsor of Jagiellonia BiaĆystok. The logo of one of Polandâs leading bookmakers will appear on the front of the Podlasie teamâs match jerseys. This is the fourth Ekstraklasa club, alongside Lech PoznaĆ, GĂłrnik Zabrze and GKS Katowice, to join the bookmakerâs extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey â the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership â and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion â a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
âWhen making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,â explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the BiaĆystok club, because if they register using the special code âJAGA,â they will also receive a welcome bonus.
âJagiellonia fits perfectly into our sponsorship strategy â itâs a club with ambition, a strong identity, and enormous potential that combines modernity with local character. Wââre thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,â said Ćukasz Seweryniak, General Manager of Superbet Polska.
âJaga is the perfect partner for us â with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, weâre preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,â Malaka said.
âI am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the clubâs history, which further underscores the importance of this partnership. I believe the word âpartnershipâ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,â said Ziemowit DeptuĆa, President of the Management Board of Jagiellonia BiaĆystok SSA.
The partnership with Superbet is another important step in Jagielloniaâs development â not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia BiaĆystok appeared first on European Gaming Industry News.
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