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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

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How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.

With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey. 

Expertise Comes First

The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:

  • High level of professionalism and expertise in the team
  • Security of operations at all stages
  • Supplier’s long-term and reliable reputation
  • Flexible approach to collaboration terms
  • Creation of new opportunities for business revenue growth

Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report

Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”

Sources of iGaming Insights

According to respondents, the top 5 sources of information about the iGaming industry are:

  • Recommendations from colleagues, partners
  • Industry news resources
  • Company websites that provide products and services
  • LinkedIn
  • Employees of partner companies

The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking. 

“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.

The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The Battle for VCT Pacific 2026 Begins in Bangkok as Ten Teams Clash at VCT Ascension Pacific 2025

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Velocity Gaming Represents South Asia at VCT Ascension Pacific 2025 — Set to Take on APAC’s Finest for a Place in the VCT Pacific League 2026

National, October 14, 2025: The road to the next VALORANT Champions Tour season reaches its decisive stage as VCT Ascension Pacific 2025 kicks off today in Bangkok. From October 14 to 26, ten elite teams from across the Asia-Pacific region will converge at the Imperial Samrong Convention Hall to fight for two coveted berths in the VCT Pacific League 2026 and a share of the USD 100,000 prize pool.

The tournament marks the culmination of a year-long regional circuit, bringing together emerging contenders and established names, including Velocity Gaming, who will step onto the international stage to take on the Pacific’s top contenders, aiming to secure the region’s first-ever spot in the VCT Pacific League. Over the next twelve days, the stage in Bangkok will determine which teams rise to the international league in 2026.

Qualified Teams – Ten teams from across APAC have earned their place at Ascension Pacific 2025:

South Asia:

  • Velocity Gaming

VCT Pacific:

  • BOOM Esports
  • Nongshim RedForce

Southeast Asia:

  • Motiv Esports
  • NAOS
  • FULL SENSE
  • Team NKT

Japan:

  • RIDDLE ORDER

Korea:

  • SLT Seongnam

Oceania:

  • E-KING

Velocity Gaming has qualified for VCT Ascension Pacific 2025 after beating S8UL 3-1 in the Grand Final of the OMEN VALORANT Challengers South Asia 2025 Ascension Qualifiers.

Tournament Format

The competition begins with a Group Stage featuring two groups of five teams each, seeded based on regional performance. Both VCT Pacific representatives will be placed in separate groups. Teams will face off in a single round-robin, best-of-three format within their groups.

The top six teams will advance to the Playoffs, a modified double elimination bracket where the top two seeds from each group start in the upper bracket, and the third seeds begin in the lower bracket.

All playoff matches will be best-of-three, except the upper and lower bracket finals, which will be best-of-five qualification matches, determining the two teams that will ascend to VCT Pacific 2026.

Schedule – The full tournament unfolds over 12 days of competition:

  • Group Stage: October 14 – 21
  • Playoffs: October 22 – 26
  • Upper Bracket Final: October 25
  • Lower Bracket Final: October 26

Matches begin daily at 14:00 GMT+7 / 15:00 GMT+8 / 16:00 GMT+9.

Schedules are subject to change. For the latest updates, visit valorantesports.com.

Tickets

  • Fans can experience the thrill of Ascension Pacific 2025 live as the tournament reaches its climax from October 24 to 26 at the Imperial Samrong Convention Hall in Bangkok.
  • Come cheer for your region’s best as they battle for a spot in the VCT Pacific League 2026.

Venue Address:

  • 999 Sukhumvit Rd, Samrong Nuea, Mueang Samut Prakan District,
  • Samut Prakan 10270, Thailand

Tickets:

  • Early bird tickets went on sale on September 20, followed by general sales on September 23.
  • Tickets are available now via Ticketmelon — simply search for “VALORANT Ascension Pacific 2025” to secure your spot.

 

The post The Battle for VCT Pacific 2026 Begins in Bangkok as Ten Teams Clash at VCT Ascension Pacific 2025 appeared first on European Gaming Industry News.

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Airoclip Raises $2.75M Seed Round Led by T-Accelerate Capital and Co-led by Centre Court Capital and BITKRAFT Ventures

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Airoclip, an AI-powered gaming studio focused on building adaptive gaming experiences for global audiences, has raised $2.75 million in a seed funding round led by T-Accelerate Capital (TAC), co-led by Centre Court Capital and global gaming investor BITKRAFT Ventures. 

Founded in 2024 by IIM Calcutta alumni Naga Rohith Anisetty and Pruthvi Sai Y, Airoclip is pioneering a new era of mobile puzzle games by integrating adaptive story progression, innovative monetisation models, and scalable live operations. The company focuses on AI-driven personalisation and dynamic content generation to deliver superior gaming experiences to the world from India.

Airoclip, with its flagship puzzle games Tap Hexa and Hexa Dreams, has rapidly gained strong traction among players in the USA and Europe. With a stellar 4.8/5 rating on the Play Store and more than 300,000 installs, the studio is just beginning its journey to craft premium puzzle experiences for global audiences.

“We’re not just building games, we’re crafting experiences that evolve with every player. We’re thrilled to partner with investors who share that vision and will help us bring it to life,” said Rohith, co-founder and CEO of Airoclip. 

This capital infusion will accelerate the development of Airoclip’s proprietary game personalization technology and strengthen its teams across game development, data, design, and marketing.

“We combine strong game design principles with innovative content formats that generative AI now enables. This approach will significantly enhance player engagement and unlock new revenue streams. By creating personalized, culturally relevant content, we can scale

efficiently across global markets with experiences that truly resonate with players everywhere,” added Pruthvi, co-founder. 

Investors see Airoclip’s approach as a blueprint for how Indian founders can merge creative depth with analytical precision to build global gaming experiences.

“We’re excited to partner with Airoclip on their growth journey. Their sharp blend of analytical depth and creative ambition reflects the evolution of India’s gaming ecosystem and underscores the confidence of a new generation of studios ready to compete on the global stage,” said Carol Wong, Founding General Partner at T-Accelerate Capital. 

Mustafa Ghouse, General Partner at Centre Court Capital, an India-based fund exclusively focused on sports and gaming, said, “Our conviction in Pruthvi and Rohith is rooted in their sharp product intuition and a disciplined, capital‑efficient mindset. Their vision to harness AI for personalization and pair it with a rapid iteration cycle enables them to refine gameplay and deliver impactful experiences at scale.”

Backed by increasing digital adoption and rising global playtime and revenue, the casual gaming segment is seeing sustained investor interest and global momentum.

“Airoclip represents the new wave of ambitious gaming studios emerging from India with global potential and vision. Their focus on quick prototyping along with their past experience in scaling games globally positions them to create enduring mobile gaming franchises from India in the future,” said Anuj Tandon, Partner – India & UAE at BITKRAFT 

The post Airoclip Raises $2.75M Seed Round Led by T-Accelerate Capital and Co-led by Centre Court Capital and BITKRAFT Ventures appeared first on European Gaming Industry News.

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Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham

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Premium online casino brand Genting Casino has announced the launch of its headline £20k Spin Leaderboard Challenge, an exciting promotion offering players the chance to spin for £20,000 grand prize in a roulette showdown at Resorts World Birmingham in December.

Live now until 17 November 2025, this exclusive multi-channel promotion gives eligible UK online casino customers the opportunity to get free spins on deposit, compete in a leaderboard by playing selected games, and secure a place in a live-filmed casino tournament, culminating in a single spin worth £20,000.

Players can opt in by making a deposit of £10 or more at Genting Casino using the bonus code WIN20K, which grants 150 free spins on Big Bass Splash, 10 leaderboard points and a shot at climbing the top 50.

The top five players on the leaderboard will be invited to Resorts World Birmingham for a VIP experience including an overnight stay on the 13th December, up to £150 travel reimbursement and entry into a high-stakes live roulette tournament. The overall tournament winner will claim the Grand Prize Spin which could be worth £20,000.

Those finishing between 6th and 50th place on the leaderboard will receive 100 free spins on Fishin’ Frenzy The Big Catch 2.

Mike Vella from Genting Casino said: “We’re thrilled to offer our unique £20k spin promotion to online customers again, culminating in our unique live finale. The campaign brings players from screen to casino floor in a spectacular fashion and is part of our commitment to capitalise on the exclusive journey we can offer our online customers thanks to our partners at Resorts World Birmingham.”

Leaderboard points are earned playing Online Slot Games and selected Live Tables. Double points are available on specific games on certain weeks with eligible titles including Genting Live Roulette from Manchester, Lucky Lady’s Charm Deluxe and Fishin Frenzy The Big Splash.

The final five players will participate in a filmed, bracket-style live roulette tournament at Resorts World Birmingham, with one last spin deciding who walks away with the life-changing top prize.

Winners will be contacted on 19 November 2025, and the live tournament date will be on 13 December 2025.

This is another example of Genting Casino offering customers a chance to play their favourite online games in order to climb the leaderboard to win prizes from cash following on from previous promotions which offered winners experiences including trips to see some of the world’s most prestigious sporting events.

Genting Casino offer a premium online experience with over 7,000 casino games ranging from the classic casino table games including live roulette, blackjack and a catalogue of online slots and instant win games from leading studios and providers, including favourites like Starburst, Fishin’ Frenzy and Book of Dead, all within a safe and secure gaming environment.

The post Genting Casino Launches the £20k Spin Leaderboard Challenge with VIP finale at Resorts World Birmingham appeared first on European Gaming Industry News.

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