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Rewarded User Acquisition: Transforming Mobile Gaming with James Crabb, Head of Gaming Partnerships at Almedia
Introduction:
In the rapidly evolving world of mobile gaming, innovation is the key to staying ahead. Rewarded User Acquisition (UA) is emerging as a game-changing strategy, enabling developers to attract and retain players by incentivizing engagement. At the forefront of this movement is James Crabb, Head of Gaming Partnerships at Almedia, a leader in Rewarded UA through platforms like Freecash. With over a decade of experience in mobile gaming and partnerships with major titles, James provides invaluable insights into the potential and challenges of Rewarded UA, the shifting landscape of the mobile games industry, and trends shaping the future.
Rewarded UA: Transforming Mobile Gaming Engagement ā An Interview with James Crabb, Head of Gaming Partnerships at Almedia
Can you describe Rewarded UA to our readers?
Rewarded User Acquisition is a marketing strategy commonly used in mobile app and game development. It involves incentivizing users with rewards like Amazon or Google Play vouchers for engaging with an app or game. This approach not only increases engagement but also helps developers acquire high-quality users more likely to make in-app purchases or interact with ads. Platforms like Freecash excel at scaling this model without relying on third-party networks, creating a frictionless experience for studios.
āThe key to success in Rewarded UA,ā James explains, āis continuously testing different rewards and strategies, adding deeper-level events to maintain user engagement and maximize outcomes.ā
What is your career background?
With over 13 years in the mobile gaming space, James started his journey at Kabam, working on the successful Kingdoms of Camelot: Battle for the North. He has since held pivotal roles at renowned studios like Outfit7 (My Talking Tom), Huuuge Games (Huuuge Casino), and Wargaming (World of Tanks, World of Warships). Recently, he ventured into the web3 space with MoonGaming (Medieval Empires).
James joined Almedia nine months ago, diving deep into Rewarded UA through the Freecash platform. āWeāve seen tremendous growth as developers realize how scalable our audience is,ā he shares.
How do developers benefit from giving away cash?
āThe idea that developers are āgiving away cashā is a misconception,ā James explains. Instead, developers pay a cost per install (CPI) to platforms like Freecash. This investment is structured to drive user engagement with short-, mid-, and long-term activities. As players progress through challenging levels motivated by rewards, developers monetize through in-app purchases and ad engagement.
By carefully designing reward structures, developers ensure they acquire users who remain invested and engaged in their games while generating revenue.
Why is Rewarded UA growing?
Traditional UA channels have become competitive, expensive, and difficult to scale, especially after privacy regulations like Appleās App Tracking Transparency. Rewarded UA, by contrast, bypasses these challenges, offering direct access to users keen to engage with games and earn rewards.
James notes, āRewarded UA platforms provide an invaluable alternative, especially for studios looking to scale effectively amidst increasing privacy constraints.ā
Youāre based in Berlin; how is the mobile games industry performing locally?
Berlin continues to thrive as a gaming hub with notable studios like Wooga, Wargaming Mobile, and Ubisoftās Kolibri Games. It also fosters a vibrant ecosystem of newer studios such as TrailMix, Metacore, and Playflux. āThe cityās talent pool spans developers, producers, designers, and marketing specialists, all supporting the local industry,ā James says.
What are some common misconceptions about āRewarded UAā?
Many in the industry still equate Rewarded UA with the outdated concept of incentivized traffic, which focused on boosting app store rankings without delivering quality users.
James points out that modern Rewarded UA is far more sophisticated. āPlatforms like Freecash are delivering measurable results for studios like Plarium, where new user registrations rose by 30%, and the lifetime value (LTV) of users was 20% higher compared to other channels.ā
While the model is powerful, James emphasizes the importance of anti-fraud measures to maintain trust and quality.
At Almedia, you lead gaming partnerships. How do you approach building connections in the games industry?
āThe gaming industry is incredibly well-connected, so we focus on building relationships for the long term,ā James explains. Events play a significant role in fostering these connections, and maintaining authenticity in conversations is key. āDonāt treat discussions as transactions; view them as opportunities to build meaningful partnerships.ā
As we look toward 2025, what industry trends are on your radar?
James predicts a more equitable and accessible mobile games industry, driven by policy changes like Epicās court victory against Google. Additionally, he foresees a surge in user-generated content (UGC), with platforms like Roblox and Unreal Editor for Fortnite paving the way for new creative opportunities.
āIncreased payouts to creators and emerging platforms to support UGC will be a significant trend,ā he adds.
Conclusion
Rewarded UA is reshaping mobile gaming, providing scalable and effective user acquisition strategies while enhancing the gaming experience. With industry leaders like James Crabb championing innovative approaches, the future of mobile gaming looks brighter than ever. From advancements in Rewarded UA to new opportunities in UGC, developers have much to look forward to as the gaming landscape evolves.
The post Rewarded User Acquisition: Transforming Mobile Gaming with James Crabb, Head of Gaming Partnerships at Almedia appeared first on European Gaming Industry News.
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Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership
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Quick Custom Intelligence (QCI) and Miccosukee Casino & Resort are excited to announce a 3-year partnership that promises to revolutionize the gaming and hospitality industry in the Miami market.
Amber Saunders, Executive Director of Marketing for Miccosukee Casino & Resort, expressed her enthusiasm for the new partnership, stating, āWe are excited to embark on this transformative journey with QCI. The QCI platform is poised to revolutionize our host, marketing, and slot operations, enhancing efficiency while elevating the quality of service and entertainment we offer our valued guests. With QCIās cutting-edge solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Miami market. This partnership perfectly aligns with our commitment to excellence and innovation.ā
Andrew Cardno, CTO of QCI, expressed his satisfaction with this newly established partnership, stating, āAt QCI, we highly value partnerships grounded in mutual respect, a shared vision, and unwavering commitment. Our collaboration with Miccosukee Casino & Resort exemplifies such a relationship. We have been profoundly impressed by the dedication, passion for excellence, and unyielding commitment to enhancing guest experiences exhibited by the Miccosukee team. I am proud and enthusiastic about the journey that lies ahead and confident that together, we will set new standards for premium guest service.ā
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The post Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership appeared first on European Gaming Industry News.
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THE WORLD SERIES OF POKERĀ® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16
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The richest, most prestigious and longest-running poker series returns to the Las Vegas Strip in 2025
World Series of Poker (WSOPĀ®) and Caesars Entertainment, Inc. (NASDAQ: CZR) (āCaesarsā) today unveiled the dates for the upcoming 2025 World Series of Poker, which returns for a fourth consecutive year to the Horseshoe Las Vegas and Paris Las Vegas on the Las Vegas Strip. The series will run from May 27 to July 16, with pokerās undisputed world championship, also known as the āMain EventĀ®,ā beginning on July 2. The Main Event Final Table will occur July 15-16 inside the Horseshoe Events Center.
Ty Stewart, Chief Executive Officer of WSOP, said, āEach year allows us to refine further and improve the WSOP offering, and 2025 will be no exception. Expect the biggest poker events on the planet, the best action and the most intense competition as we once again welcome tens of thousands of poker enthusiasts eager to experience the magic of the WSOP.ā
āAs the calendar flips to 2025, weāre looking forward to inviting the global poker community back to the iconic Las Vegas Strip for the 56th annual World Series of Poker.ā added Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment.Ā āBuilding on last yearās triumphs and familiar faces winning WSOP bracelets, we are excited to see who will expand their legacy or become a new legend by passing pokerās ultimate test in the gameās most iconic arena.ā
The full daily event schedule for the 56th annual WSOP will be announced in early 2025. Fan favorites, including the Mystery Millions, Millionaire Maker, and the Seniorās Championship, are set to return to the schedule along with some new, exciting tournament formats. Reduced room rates will be available across Caesars Entertainmentās Las Vegas resorts for the series by visiting caesars.com and using promo code WSOP25. Players and guests should stay tuned to WSOP social media channels and WSOP.com for updates on the 2025 WSOP.
Players can visit wsop.com/promotions for full details on ways to qualify for the 2025 WSOP. WSOP satellites outside the U.S. will be exclusively held at GGPoker beginning in January. Additional details regarding the entire gold bracelet schedule will also be available at wsop.com. Online pre-registration will open after all events have been determined and approved by regulators.
Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for event news and updates.
The post THE WORLD SERIES OF POKERĀ® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16 appeared first on European Gaming Industry News.
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UNLOCK ACR POKERāS VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS
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Open the Venom Vault for your shot at unleashing daily prizes and a coveted $2,650 Venom ticket
Poker players seeking big poker action can mark their calendars for two Mystery Bounty Venom events with $10 million in total guarantees, starting on Sunday, January 19th at ACR Poker. And now the popular worldwide poker site is offering players a golden opportunity to win a free seat to one of these massive tourneys that could see them become ACR Pokerās latest millionaire.
Through the Venom Vault, players can start unlocking daily rewards with special keys beginning on Saturday, December 21st. With treasures ranging from $1.10 Step tickets all the way up to a coveted $2,650 Venom seat, the Venom Vault is loaded with exciting prizes that could lead to players competing for life-changing money in the $8 Million GTD NLH or the $2 Million GTD PLO Mystery Bounty Venom events.
āCompeting in prestigious events like the Venom is the best way to feel the excitement of big tournament action,ā said ACR Pro Chris Moneymaker. āWith huge guarantees, mystery bounties, and now the Venom Vault giving everyone a shot at a $2,650 seat, this is going to be one unforgettable poker experience. Donāt miss your chance to be part of it and who knowsāyou could be our next millionaire.ā
New players will automatically receive seven keys to unlock the Venom Vault on top of their 100% Welcome Bonus up to $2,000 when they make a first deposit of $25 or more between Saturday, December 21st and Sunday, January 19th. Existing ACR Poker players can also purchase keys to the Venom Vault for 300 Combat Points each, ensuring everyone has a shot at winning.Ā All keys must be used by Wednesday, January 22nd.
Moneymaker also added that players can easily access the Venom Vault directly from the ACR Poker client to track their prizes, manage and redeem keys, and even purchase extra keys.
For more information on the Venom Vault, read the ACR Poker blog or visit ACRPoker.eu.
The post UNLOCK ACR POKERāS VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS appeared first on European Gaming Industry News.
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