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Technology-driven advances to dominate at iGB Affiliate Barcelona, argues Safe Affiliate Programs’ Ellen Learmonth
Ellen Learmonth Program Manager at Safe Affiliate Programs has highlighted the rise of mega-media affiliates, the transformative impact of AI and the non-negotiable status of mobile optimization as being the key trends which will be at the top of the agenda when the international affiliate industry gathers at January’s historic edition of iGB Affiliate, the first to be held in Barcelona (20th – 23rd January 2025, Fira Gran Via Barcelona).
Speaking ahead of iGB Affiliate she argued: “The rise of mega-media affiliates that control a large share of the market has shifted the landscape, but we’re now seeing a move towards more specialized, niche markets. This shift allows affiliates to target specific player segments more effectively, leading to tailored content that boosts conversions and enhances player retention.
“AI has had a transformative impact on the iGaming affiliate sector over the past year. Advancements in Natural Language Processing (NLP) have improved language understanding, sentiment analysis, and chatbot interactions, making them powerful tools for content creation and SEO. These technologies are saving time and improving efficiency, but they should be seen as complementary to human expertise rather than replacements.
“AI’s potential in fraud detection, predictive analytics, and personalized content delivery will continue to shape the industry. The tools are evolving rapidly, and their integration into iGaming will bring even more innovation and value in the coming years.
She added: “It’s clear that mobile optimization is no longer optional—it’s essential. As mobile gambling continues to grow, iGaming operators must prioritize mobile-first strategies to ensure seamless gameplay and secure transactions. Those who don’t adapt quickly will fall behind.”
Looking ahead to January’s landmark edition of iGB Affiliate Ellen Learmonth confirmed: “We’re thrilled to be part of iGB Affiliate Barcelona in 2025. The location is a hit with affiliates and operators alike, and a few days away from the wet and cold that January usually offers, is a plus in my book. The event offers a unique opportunity to engage with affiliates in one of Europe’s most vibrant cities, and we are excited about the inaugural show, and what it offers as a replacement for the London iGB Affiliate Conference.
“We will be taking the opportunity of a new and exciting conference location to invite affiliates to explore the secure and profitable opportunities available at SafeAffiliatePrograms.com. We plan to kick-start 2025 with a winning game plan! We’ll also be hosting another exclusive S.A.P. Affiliate Dinner — a highlight for our partners. It’s a fantastic opportunity to connect with industry peers in an exclusive setting, with great food, a beautiful location, and an excellent crowd.
“iGB Affiliate is more than just an industry event; it is an institution with its’ immersive experience that brings together like-minded professionals. Hope to see you there!”
The post Technology-driven advances to dominate at iGB Affiliate Barcelona, argues Safe Affiliate Programs’ Ellen Learmonth appeared first on European Gaming Industry News.
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Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership
Quick Custom Intelligence (QCI) and Miccosukee Casino & Resort are excited to announce a 3-year partnership that promises to revolutionize the gaming and hospitality industry in the Miami market.
Amber Saunders, Executive Director of Marketing for Miccosukee Casino & Resort, expressed her enthusiasm for the new partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is poised to revolutionize our host, marketing, and slot operations, enhancing efficiency while elevating the quality of service and entertainment we offer our valued guests. With QCI’s cutting-edge solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Miami market. This partnership perfectly aligns with our commitment to excellence and innovation.”
Andrew Cardno, CTO of QCI, expressed his satisfaction with this newly established partnership, stating, “At QCI, we highly value partnerships grounded in mutual respect, a shared vision, and unwavering commitment. Our collaboration with Miccosukee Casino & Resort exemplifies such a relationship. We have been profoundly impressed by the dedication, passion for excellence, and unyielding commitment to enhancing guest experiences exhibited by the Miccosukee team. I am proud and enthusiastic about the journey that lies ahead and confident that together, we will set new standards for premium guest service.”
The post Miccosukee Casino & Resort and Quick Custom Intelligence Enter Into a 3-Year Partnership appeared first on European Gaming Industry News.
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THE WORLD SERIES OF POKER® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16
The richest, most prestigious and longest-running poker series returns to the Las Vegas Strip in 2025
World Series of Poker (WSOP®) and Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today unveiled the dates for the upcoming 2025 World Series of Poker, which returns for a fourth consecutive year to the Horseshoe Las Vegas and Paris Las Vegas on the Las Vegas Strip. The series will run from May 27 to July 16, with poker’s undisputed world championship, also known as the “Main Event®,” beginning on July 2. The Main Event Final Table will occur July 15-16 inside the Horseshoe Events Center.
Ty Stewart, Chief Executive Officer of WSOP, said, “Each year allows us to refine further and improve the WSOP offering, and 2025 will be no exception. Expect the biggest poker events on the planet, the best action and the most intense competition as we once again welcome tens of thousands of poker enthusiasts eager to experience the magic of the WSOP.”
“As the calendar flips to 2025, we’re looking forward to inviting the global poker community back to the iconic Las Vegas Strip for the 56th annual World Series of Poker.” added Jack Effel, Senior Vice President of Poker Operations and World Series of Poker at Caesars Entertainment. “Building on last year’s triumphs and familiar faces winning WSOP bracelets, we are excited to see who will expand their legacy or become a new legend by passing poker’s ultimate test in the game’s most iconic arena.”
The full daily event schedule for the 56th annual WSOP will be announced in early 2025. Fan favorites, including the Mystery Millions, Millionaire Maker, and the Senior’s Championship, are set to return to the schedule along with some new, exciting tournament formats. Reduced room rates will be available across Caesars Entertainment’s Las Vegas resorts for the series by visiting caesars.com and using promo code WSOP25. Players and guests should stay tuned to WSOP social media channels and WSOP.com for updates on the 2025 WSOP.
Players can visit wsop.com/promotions for full details on ways to qualify for the 2025 WSOP. WSOP satellites outside the U.S. will be exclusively held at GGPoker beginning in January. Additional details regarding the entire gold bracelet schedule will also be available at wsop.com. Online pre-registration will open after all events have been determined and approved by regulators.
Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for event news and updates.
The post THE WORLD SERIES OF POKER® RETURNS TO HORSESHOE LAS VEGAS AND PARIS LAS VEGAS FROM MAY 27-JULY 16 appeared first on European Gaming Industry News.
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UNLOCK ACR POKER’S VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS
Open the Venom Vault for your shot at unleashing daily prizes and a coveted $2,650 Venom ticket
Poker players seeking big poker action can mark their calendars for two Mystery Bounty Venom events with $10 million in total guarantees, starting on Sunday, January 19th at ACR Poker. And now the popular worldwide poker site is offering players a golden opportunity to win a free seat to one of these massive tourneys that could see them become ACR Poker’s latest millionaire.
Through the Venom Vault, players can start unlocking daily rewards with special keys beginning on Saturday, December 21st. With treasures ranging from $1.10 Step tickets all the way up to a coveted $2,650 Venom seat, the Venom Vault is loaded with exciting prizes that could lead to players competing for life-changing money in the $8 Million GTD NLH or the $2 Million GTD PLO Mystery Bounty Venom events.
“Competing in prestigious events like the Venom is the best way to feel the excitement of big tournament action,” said ACR Pro Chris Moneymaker. “With huge guarantees, mystery bounties, and now the Venom Vault giving everyone a shot at a $2,650 seat, this is going to be one unforgettable poker experience. Don’t miss your chance to be part of it and who knows—you could be our next millionaire.”
New players will automatically receive seven keys to unlock the Venom Vault on top of their 100% Welcome Bonus up to $2,000 when they make a first deposit of $25 or more between Saturday, December 21st and Sunday, January 19th. Existing ACR Poker players can also purchase keys to the Venom Vault for 300 Combat Points each, ensuring everyone has a shot at winning. All keys must be used by Wednesday, January 22nd.
Moneymaker also added that players can easily access the Venom Vault directly from the ACR Poker client to track their prizes, manage and redeem keys, and even purchase extra keys.
For more information on the Venom Vault, read the ACR Poker blog or visit ACRPoker.eu.
The post UNLOCK ACR POKER’S VENOM VAULT FOR A CHANCE TO WIN ENTRY TO $10 MILLION GTD MYSTERY BOUNTY VENOM TOURNAMENTS appeared first on European Gaming Industry News.
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