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Playson reaffirms established European foothold with Lottoland tie-up

Published

1 month ago

December 17, 2024

Reading Time: < 1 minute

Playson, the established digital entertainment supplier, has strengthened its grip on the European market after launching its leading games portfolio with industry-renowned operator Lottoland.

The partnership provides the Gibraltar-based company’s 20 million-strong international customer-base with access to Playson’s top-performing titles. Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways™ are the first games to go live via an integration through Relax Gaming’s platform, with more titles to follow over the coming months.

Playson’s dynamic offering is set to elevate Lottoland’s portfolio across key regulated markets including the UK.

Offering over 30 lotto draws from around the world, Lottoland also offers a premium casino portfolio, and this partnership is expected to provide a significant boost thanks to Playson’s feature first, graphically advanced titles.

Playson continues to strengthen its European footprint, and this international deal underlines the supplier’s commitment to establishing itself within highly regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

“Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.

“Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”

The post Playson reaffirms established European foothold with Lottoland tie-up appeared first on European Gaming Industry News.

Latest News

IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

Published

3 hours ago

January 23, 2025

George Miller

Reading Time: < 1 minute

International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

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Latest News

Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

Published

5 hours ago

January 23, 2025

George Miller

Reading Time: < 1 minute

The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

Latest News

ZITRO’S EXCEPTIONAL BOOTH MAKES A STRONG IMPACT AT ICE BARCELONA 2025

Published

5 hours ago

January 23, 2025

George Miller

Reading Time: 2 minutes

Zitro has announced the tremendous success of its participation in ICE Barcelona 2025. The booth itself was a showstopper —spectacular in every sense—drawing widespread admiration from attendees. Described by some as “sending a message,” the booth stood as proof of the company’s ability to deliver innovative products and an unparalleled showcase that reinforced its position as one of the leaders in the global gaming industry.

Visitors experienced firsthand the remarkable progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new CONCEPT cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe. The event also marked the European debut of Zitro’s latest game lineup for both the CONCEPT and GLARE cabinet lines, which includes Legendary Sword, Fairyland Quest, Lucky Vault, Cash Totems, Triple Charm Journey, Merging Fu Pots, King Fu Frog. among others. Each title introduces different gameplay mechanics paired with high-quality graphics, animations, and sound.

Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE Barcelona, the company unveiled the Grand Mega Lounge that incorporates the CONCEPT cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.

Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP this past December with more than 45 slot cabinets across five gaming halls at the prestigious Hipódromo de Palermo.

Additionally, Zitro announced the expansion of its digital gaming portfolio into the newly regulated Brazilian iGaming market. The division continues to expand its portfolio with new titles and upcoming seasonal games for Valentine’s Dayck’s D and Saint Patriay. It has also introduced various promotional tools to support operators in commercializing its games.

Commenting on the success of ICE Barcelona 2025, Sebastian Salat, President – International at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world. The event provided an excellent platform to showcase the breadth and diversity of our gaming portfolio and connect with clients. Zitro is deeply grateful for the support received and remains committed to delivering value to operators and players worldwide.”

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